The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
ownyourC 2.0 Agency: AgencyNet / Fort Lauderdale Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
Baby, It's Cold Outside Agency: Agency.com / NY Client: Nike Category: Banners - Fixed Space / Single
Digestion Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge? Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Fixed Space / Single
Emergency Refresh Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Fixed Space / Single
Let's Talk Agency: Clemenger BBDO Melbourne / Melbourne Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404 Agency: Crispin Porter + Bogusky / Boulder Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner Agency: Saatchi & Saatchi New Zealand / Auckland Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Banners - Fixed Space / Single
Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
"Funny Japanese names in the world" Agency: DENTSU INC. / Tokyo Client: goo Category: Microsites / Campaigns
The Exposure of Tom King Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone Agency: Tribal DDB NZ / Auckland Client: Volkswagen Category: Microsites / Campaigns
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
ANidea Agency: AgencyNet / Fort Lauderdale Client: AgencyNet Category: Web Sites / Blogs
Anthems Agency: Johannes Leonardo / New York Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers Agency: Factory Design Labs / Denver Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
Fanta More Play - Augmented Reality Tennis Agency: The Hyperfactory / Auckland Client: Coca-Cola Europe Category: Mobile Advertising / Single
NIKE PHOTOiD Agency: AKQA / London Client: Nike Category: Mobile Advertising / Single
Cheese Cupid Agency: Shine Advertising / Madison Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Battlefield Bad Company Agency: Wieden + Kennedy / Amsterdam Client: EA Category: Banners - Dynamic / Campaign

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

2009 Interactive Merit Award

argonauten G2 GmbH / Berlin

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

09136N

2009 Interactive Merit Award

AgencyNet / Fort Lauderdale

Colorado State Tobacco Education & Prevention Partnership (STEPP)

ownyourC 2.0

Public Service/Cultural Institutions/Educational / Websites

09264N

2009 Interactive Merit Award

Agency.com / NY

Nike

Baby, It's Cold Outside

Banners - Fixed Space / Single

09094N

2009 Interactive Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Digestion

Banners - Fixed Space / Single

09095N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Do you privet your hedge?

Banners - Fixed Space / Single

09096N

2009 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Editorial

Banners - Fixed Space / Single

09097N

2009 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Emergency Refresh

Banners - Fixed Space / Single

09098N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

Mercedes-Benz

Let's Talk

Banners - Fixed Space / Single

09099N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

The Alliance For Climate Protection

Reality 404

Banners - Fixed Space / Single

09100N

2009 Interactive Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

MINI Malaysia

Speed Camera - MINI Cooper S

Banners - Fixed Space / Single

09101N

2009 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

TVNZ

Stealth Banner

Banners - Fixed Space / Single

09102N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Take the pussy poll

Banners - Fixed Space / Single

09103N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Banners - Fixed Space / Single

09104N

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Interactive Merit Award

DENTSU INC. / Tokyo

goo

"Funny Japanese names in the world"

Microsites / Campaigns

09156N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

The Exposure of Tom King

Microsites / Campaigns

09157N

2009 Interactive Merit Award

Tribal DDB NZ / Auckland

Volkswagen

R-Series. Not for everyone

Microsites / Campaigns

09269N

2009 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09260N

2009 Interactive Merit Award

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 1

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09270N

2009 Interactive Merit Award

AgencyNet / Fort Lauderdale

AgencyNet

ANidea

Web Sites / Blogs

09181N

2009 Interactive Merit Award

Johannes Leonardo / New York

Pangea Day

Anthems

Online Branded Content / Campaign

09219N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

Meet the Beckers

Online Branded Content / Campaign

09220N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Online Branded Content / Campaign

09221N

2009 Interactive Merit Award

Wieden + Kennedy / London

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

09222N

2009 Interactive Merit Award

The Hyperfactory / Auckland

Coca-Cola Europe

Fanta More Play - Augmented Reality Tennis

Mobile Advertising / Single

09204N

2009 Interactive Merit Award

AKQA / London

Nike

NIKE PHOTOiD

Mobile Advertising / Single

09205N

2009 Interactive Merit Award

Shine Advertising / Madison

Wisconsin Cheese

Cheese Cupid

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09202N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

09203N

2009 Interactive Merit Award

Wieden + Kennedy / Amsterdam

EA

Battlefield Bad Company

Banners - Dynamic / Campaign

09114N

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