The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Nike Football Head2Head Agency: R/GA / New York Client: Nike Category: Branded Applications / Web
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Modernista.com Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Swear Words Dictionary Agency: Gringo / Sao Paulo Client: Gringo Category: Self-Promotion / Websites
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
GotMilk.com Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image
Nike Lab Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
ABSOLUT.COM Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Diesel.com Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Corporate Image
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online

2009 Interactive Gold Pencil

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go!

Online Branded Content / Campaign

09057N

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Online Branded Content / Campaign

09060N

2009 Interactive Gold Pencil

R/GA / New York

Nike

Nike Football Head2Head

Branded Applications / Web

09041N

2009 Interactive Gold Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Branded Applications / Web

09042N

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Microsites / Product-Specific Subsites

09018N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

09019N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Interactive Gold Pencil

Lean Mean Fighting Machine / London

Samsung

The Photographic Adventures of Nick Turpin

Microsites / Campaigns

09023N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Interactive Gold Pencil

Modernista! / Boston

Modernista!

Modernista.com

Self-Promotion / Websites

09080N

2009 Interactive Silver Pencil

Gringo / Sao Paulo

Gringo

Swear Words Dictionary

Self-Promotion / Websites

09081N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Interactive Gold Pencil

BBH New York / New York

Unilever

AXE 100 Girls

Microsites / Corporate Image

09013N

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

09069N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Interactive Gold Pencil

Droga5 / New York

Jewish Council for Education & Research

The Great Schlep

Online Branded Content / Single

09051N

2009 Interactive Gold Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Pingpong

Online Branded Content / Single

09052N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

GotMilk.com

Web Sites / Corporate Image

09027N

2009 Interactive Silver Pencil

AKQA / San Francisco

Nike

Nike Lab

Web Sites / Corporate Image

09028N

2009 Interactive Bronze Pencil

Great Works / Stockholm

ABSOLUT VODKA

ABSOLUT.COM

Web Sites / Corporate Image

09029N

2009 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Diesel.com

Web Sites / Corporate Image

09030N

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Brand Gaming / Online

09037N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

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