The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold Agency: Colle + McVoy / Minneapolis Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000 Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Eco Dance Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Microsites / Product-Specific Subsites
A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Microsites / Product-Specific Subsites

09018N

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

09019N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Interactive Gold Pencil

BBH New York / New York

Unilever

AXE 100 Girls

Microsites / Corporate Image

09013N

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Interactive Gold Pencil

Lean Mean Fighting Machine / London

Samsung

The Photographic Adventures of Nick Turpin

Microsites / Campaigns

09023N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

2009 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Genesis

Microsites / Product-Specific Subsites

09146N

2009 Interactive Merit Award

Colle + McVoy / Minneapolis

Atmosphere/Rhymsayers

Paint that shit gold

Microsites / Product-Specific Subsites

09147N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

09148N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

09149N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen

Routan BabyMaker3000

Microsites / Product-Specific Subsites

09150N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

09151N

2009 Interactive Merit Award

KING / Stockholm

ICA

The Eco Dance

Microsites / Product-Specific Subsites

09152N

2009 Interactive Merit Award

Agency Republic / London

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

09153N

2009 Interactive Merit Award

Farfar / Stockholm

Nokia

The Unloader

Microsites / Product-Specific Subsites

09154N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld: Rise of the Lycans

Microsites / Product-Specific Subsites

09155N

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

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