The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Online Branded Content / Campaign
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Mobile Advertising / Campaign
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo
Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Mobile Advertising / Campaign
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Brand Gaming / Online
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM Category: Banners - Fixed Space / Single
Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Banners - Dynamic / Single
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
Our Song
Agency: Daddy / Göteborg
Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N
Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N
Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09076N
Award:
2009 Interactive Silver Pencil
Agency:
Aim Proximity / Auckland
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09077N
Award:
2009 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09078N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09079N
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Annual ID:
09057N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Annual ID:
09058N
Award:
2009 Interactive Silver Pencil
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Annual ID:
09059N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike SPARQ
Category:
Online Branded Content / Campaign
Annual ID:
09060N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Interactive Bronze Pencil
Agency:
walker / Zurich
Client:
Amnesty International
Title:
Ebay Attack
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09092N
Award:
2009 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
War Child
Title:
Help Child Soliders
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09093N
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09069N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
Award:
2009 Interactive Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09071N
Award:
2009 Interactive Bronze Pencil
Agency:
Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client:
adidas
Title:
adidas - Sports Nation Online Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09072N
Award:
2009 Interactive Bronze Pencil
Agency:
42 Entertainment / Pasadena
Client:
Warner Bros Worldwide Marketing
Title:
Why So Serious? The Dark Knight Alternate Reality Game
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09073N
Award:
2009 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Mobile Advertising / Campaign
Annual ID:
09047N
Award:
2009 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Music Associated Records Inc.
Title:
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Category:
Mobile Advertising / Campaign
Annual ID:
09048N
Award:
2009 Interactive Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Mobile Advertising / Campaign
Annual ID:
09049N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Annual ID:
09037N
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Annual ID:
09038N
Award:
2009 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Annual ID:
09039N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Brand Gaming / Online
Annual ID:
09040N
Award:
2009 Interactive Bronze Pencil
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Brand Gaming / Online
Annual ID:
09271N
Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N
Award:
2009 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Annual ID:
09003N
Award:
2009 Interactive Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBM Lotus Networked Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09004N
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N
Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N
Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Annual ID:
09006N
Award:
2009 Interactive Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Funnest
Category:
Banners - Dynamic / Single
Annual ID:
09007N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Annual ID:
09008N
Award:
2009 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
13TH STREET
Title:
Horror non-stop
Category:
Banners - Dynamic / Single
Annual ID:
09009N
Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Pepsico
Title:
Pepsi Dear Mr. President Text Banner
Category:
Banners - Dynamic / Single
Annual ID:
09010N
Award:
2009 Interactive Gold Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09065N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Read A Book At Work
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09068N
Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N
Award:
2009 Interactive Silver Pencil
Agency:
Syrup / New York
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Annual ID:
09034N
Award:
2009 Interactive Bronze Pencil
Agency:
Åkestam Holst / 10387
Client:
Posten (The Swedish Post Office)
Title:
Stefan the Swopper
Category:
Web Sites / Community-driven and social networking
Annual ID:
09035N
