The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

GotMilk.com Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image
Nike Lab Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
ABSOLUT.COM Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Diesel.com Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Corporate Image
100 Most Influential People Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design
Hudson Gavin Martin Identity Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual Report Agency: Nolin BBDO / Montréal Client: Boralex Category: Branding / Annual Report
Neenah Paper Annual Report 2007 Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Edible Visiting Card Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Corporate Identity / Corporate Identity - Single
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Double Side Agency: Kritik / Chennai Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Collateral Design / Posters - Single
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Maledict car Agency: Wieden+Kennedy Tokyo / Tokyo Client: WK Lab Category: Broadcast Design / Single
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
HOUSE OF CARDS Agency: Leo Burnett London / London Client: SHELTER Category: Public Service/Political Television / Single
Oasis Dig Out Your Soul - In the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Help the Honey Bees Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: studio brussels Category: Innovation in Advertising & Marketing / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Modernista.com Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Swear Words Dictionary Agency: Gringo / Sao Paulo Client: Gringo Category: Self-Promotion / Websites
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

GotMilk.com

Web Sites / Corporate Image

09027N

2009 Interactive Silver Pencil

AKQA / San Francisco

Nike

Nike Lab

Web Sites / Corporate Image

09028N

2009 Interactive Bronze Pencil

Great Works / Stockholm

ABSOLUT VODKA

ABSOLUT.COM

Web Sites / Corporate Image

09029N

2009 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Diesel.com

Web Sites / Corporate Image

09030N

2009 Design Silver Pencil

Euro RSCG Worldwide / New York

Time Magazine

100 Most Influential People

Publication Design / Magazine Design

09050D

2009 Design Silver Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin Identity

Corporate Identity / Corporate Identity - Campaign

09013D

2009 Design Silver Pencil

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Luxor Pre Highlighted Stationary

Corporate Identity / Corporate Identity - Campaign

09014D

2009 Design Bronze Pencil

McCann Erickson / London

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

09015D

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Design Silver Pencil

Nolin BBDO / Montréal

Boralex

Annual Report

Branding / Annual Report

09001D

2009 Design Bronze Pencil

Addison / New York

Neenah Paper, Inc.

Neenah Paper Annual Report 2007

Branding / Annual Report

09002D

2009 Design Bronze Pencil

Paprika / Montreal

Cascades

Cascades 2007 Report on Sustainable Development

Branding / Annual Report

09003D

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Consumer Newspaper / Full Page or Spread - Campaign

09003A

2009 Design Gold Pencil

Dizzy Design / Mumbai

Bombay Bakery

Edible Visiting Card

Corporate Identity / Corporate Identity - Single

09010D

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Design Bronze Pencil

Kritik / Chennai

Sameer Gupta

Double Side

Corporate Identity / Corporate Identity - Single

09012D

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

2009 Interactive Gold Pencil

BBH New York / New York

Unilever

AXE 100 Girls

Microsites / Corporate Image

09013N

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Design Gold Pencil

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Collateral Design / Posters - Single

09022D

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Consumer Newspaper / Full Page or Spread - Single

09001A

2009 Design Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

WK Lab

Maledict car

Broadcast Design / Single

09053D

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Advertising Bronze Pencil

Leo Burnett London / London

SHELTER

HOUSE OF CARDS

Public Service/Political Television / Single

09033T

2009 Advertising Gold Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - In the Streets

Innovation in Advertising & Marketing / Single

09069G

2009 Advertising Gold Pencil

Goodby Silverstein and Partners / San Francisco

Haagen-Dazs

Help the Honey Bees

Innovation in Advertising & Marketing / Single

09070G

2009 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Innovation in Advertising & Marketing / Single

09071G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

studio brussels

Black Boy Wanting Water

Innovation in Advertising & Marketing / Single

09072G

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Interactive Gold Pencil

Modernista! / Boston

Modernista!

Modernista.com

Self-Promotion / Websites

09080N

2009 Interactive Silver Pencil

Gringo / Sao Paulo

Gringo

Swear Words Dictionary

Self-Promotion / Websites

09081N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

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