The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Dossier
Agency: Metropolitanrepublic/TJDR / Johannesburg
Client: Dossier Category: Publication Design / Magazine Design
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg
Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
MK Bruce Lee magazine
Agency: The President / Cape Town
Client: MK (M-Net) Category: Publication Design / Magazine Design
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D
Award:
2009 Design Merit Award
Agency:
Metropolitanrepublic/TJDR / Johannesburg
Client:
Dossier
Title:
Dossier
Category:
Publication Design / Magazine Design
Annual ID:
09229D
Award:
2009 Design Merit Award
Agency:
Mutabor Design GmbH / Hamburg
Client:
Horizont / Art Directors Club of Germany
Title:
beef cover in crisis
Category:
Publication Design / Magazine Design
Annual ID:
09230D
Award:
2009 Design Merit Award
Agency:
The President / Cape Town
Client:
MK (M-Net)
Title:
MK Bruce Lee magazine
Category:
Publication Design / Magazine Design
Annual ID:
09231D
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve, Economy, Marathons
Category:
Consumer Radio / Campaign
Annual ID:
09330R
Award:
2009 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Annual ID:
09331R
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09178A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09179A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09180A
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Long Live Diversity
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09181A
Award:
2009 Advertising Merit Award
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Marquee Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09182A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09183A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09184A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09185A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09186A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09187A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09188A
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Astral Media, CFRB
Title:
We Need To Talk
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09189A
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
A4 Driving Challenge iPhone Game
Category:
Brand Gaming / Mobile
Annual ID:
09192N
Award:
2009 Interactive Merit Award
Agency:
Agency.com / NY
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Annual ID:
09094N
Award:
2009 Interactive Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Annual ID:
09095N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Annual ID:
09096N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Annual ID:
09097N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Annual ID:
09098N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Annual ID:
09099N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Annual ID:
09100N
Award:
2009 Interactive Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Annual ID:
09101N
Award:
2009 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09102N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Annual ID:
09103N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Annual ID:
09104N
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Vote the Issues
Title:
Obamccain
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09256A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Amnesty International
Title:
Everybody Against Everybody.
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09257A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Jordi
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09258A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Juantxu
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09259A
Award:
2009 Advertising Merit Award
Agency:
STIR / Milwaukee
Client:
Milwaukee River Keeper
Title:
Clean River
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09260A
Award:
2009 Advertising Merit Award
Agency:
Storåkers McCann AB / Stockholm
Client:
The modern museeum
Title:
Banana
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09261A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
BC Lung Association
Title:
For More Information
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09262A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick Conlon
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09263A
Award:
2009 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Pangea Day
Title:
Anthems
Category:
Online Branded Content / Campaign
Annual ID:
09219N
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
Meet the Beckers
Category:
Online Branded Content / Campaign
Annual ID:
09220N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Online Branded Content / Campaign
Annual ID:
09221N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Somebody Else's Phone
Category:
Online Branded Content / Campaign
Annual ID:
09222N
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a sound
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09193A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pfizer
Title:
Old Gigolos
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09194A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
