The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine Category: Publication Design / Magazine Design
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Mobile Advertising / Campaign
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Belly Flattener
Agency: Leo Burnett Ltd / Hong Kong
Client: Joyce Beauty Centre Category: Package Design / Single
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
The Economist US Launch
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)