The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG Category: Outdoor / Outdoor - Single
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
Chef / Fairies / Astronaunt
Agency: Kinetic Singapore / Singapore
Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Hudson Gavin Martin Identity
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
The Economist US Launch
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine Category: Publication Design / Magazine Design
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single