The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Numbers Add Up
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Agency Branding
Agency: McCann Erickson / London
Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"
Agency: Dentsu Inc. / Tokyo
Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Mobile Advertising / Campaign
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse
Agency: Kinetic Singapore / Singapore
Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Environmental Design / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
ABSOLUT.COM
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Microsites / Corporate Image
Sandwich
Agency: Forsman & Bodenfors / Gothenburg
Client: Wasa Category: Microsites / Corporate Image
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records Category: Broadcast Design / Single
Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade Category: Cinema Advertising / Campaign
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
naeimSbru
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Neenah Paper Annual Report 2007
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)