The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
SMS advice of delivery service Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner Agency: Ogilvy New York / New York Client: IBM Category: Banners - Fixed Space / Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse Agency: Kinetic Singapore / Singapore Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner Agency: R/GA / New York Client: Pepsico Category: Banners - Dynamic / Single
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
In action Agency: Farfar / Stockholm Client: Bjorn Borg Category: Branded Applications / Desktop
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Etrade Cinema Campaign Agency: Grey Worldwide / New York Client: Etrade Category: Cinema Advertising / Campaign
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Stefan the Swopper Agency: Åkestam Holst / 10387 Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Neenah Paper Annual Report 2007 Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign

2009 Design Bronze Pencil

Saatchi & Saatchi / Sydney

Sony Australia

Brand Book

Branding / Booklet/Brochure

09007D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Interactive Bronze Pencil

Daddy / Göteborg

Posten

SMS advice of delivery service

Banners - Fixed Space / Single

09003N

2009 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

IBM Lotus Networked Banner

Banners - Fixed Space / Single

09004N

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Design Bronze Pencil

DENTSU INC. Tokyo / Tokyo

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

09027D

2009 Design Bronze Pencil

Good Design Company / Shibuya

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

09028D

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Design Bronze Pencil

DRAFT Co.,Ltd / Tokyo

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

09048D

2009 Design Bronze Pencil

Kinetic Singapore / Singapore

Church of Sts. Peter & Paul

Reverse

Publication Design / Book Design

09049D

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Advertising Bronze Pencil

Jung von Matt AG / Berlin

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

09027A

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Interactive Bronze Pencil

Jung von Matt AG / Hamburg

13TH STREET

Horror non-stop

Banners - Dynamic / Single

09009N

2009 Interactive Bronze Pencil

R/GA / New York

Pepsico

Pepsi Dear Mr. President Text Banner

Banners - Dynamic / Single

09010N

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Interactive Bronze Pencil

Farfar / Stockholm

Bjorn Borg

In action

Branded Applications / Desktop

09045N

2009 Interactive Bronze Pencil

argonauten G2 GmbH / Berlin

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

09090N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Public Service/Cultural Institutions/Educational / Websites

09091N

2009 Advertising Bronze Pencil

Grey Worldwide / New York

Etrade

Etrade Cinema Campaign

Cinema Advertising / Campaign

09064T

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Interactive Bronze Pencil

Åkestam Holst / 10387

Posten (The Swedish Post Office)

Stefan the Swopper

Web Sites / Community-driven and social networking

09035N

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Design Bronze Pencil

Addison / New York

Neenah Paper, Inc.

Neenah Paper Annual Report 2007

Branding / Annual Report

09002D

2009 Design Bronze Pencil

Paprika / Montreal

Cascades

Cascades 2007 Report on Sustainable Development

Branding / Annual Report

09003D

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

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