The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adidas 60 Years of Soles and Stripes Agency: Sid Lee / Montreal Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War Agency: AKQA / San Francisco Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror Agency: Hakuhodo Kettle / Tokyo Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC" Agency: Crispin Porter + Bogusky / Boulder Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum Agency: Leo Burnett Lisboa / lisboa Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
Farmgate Wines Agency: Alt Group / Ponsonby Client: Farmgate Wines Category: Package Design / Campaign
Biscuits Can Agency: Antonio Policarpo / Evora Client: Boa Boca Gourmet Category: Package Design / Campaign
Apple Notebooks Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
JAQK Cellars Full House Agency: Hatch Design / San Francisco Client: JAQK Cellars Category: Package Design / Campaign
Powerfuel Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Oilchange Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
FUNAI'S FUNA SUSHI Agency: Ogilvy & Mather Japan / Shibuya-ku Client: FUNAI Category: Package Design / Campaign
Ugly Mug Packaging Agency: Young and Laramore / Indianapolis Client: Ugly Mug Coffee Category: Package Design / Campaign
Rubik's Cube Agency: DDB / Auckland Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos Agency: Leo Burnett Warsaw / Warsaw Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
TOP TO TOE BOOK Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Publication Design / Book Design
Baby Book Agency: Cheil Worldwide Inc. / Seoul Client: Samsung Tesco Homeplus Category: Publication Design / Book Design
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Publication Design / Book Design
07/70 Agency: HanQingTang / NANJING Client: personal poster exhibition Category: Publication Design / Book Design
The Cubism Manifesto: The Power of 3 Agency: The Jupiter Drawing Room / Johannesburg Client: Absa Capital Category: Publication Design / Book Design
Crack Book Agency: WORK Labs / Richmond Client: WORK Labs Category: Publication Design / Book Design
365&36.5 communications Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Promotion (Agencies creating work for individuals)
Lose your belly Agency: Leo Burnett Dubai / Dubai Client: Zohra Mouhetta Category: Collateral Design / Promotion (Agencies creating work for individuals)
Balloon Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Design / Promotion (Agencies creating work for individuals)
Short Film Fest Agency: Ogilvy & Mather / Mumbai Client: Hindustan Unilever Ltd. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stamps Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: India Post Category: Collateral Design / Promotion (Agencies creating work for individuals)
Carrot Beer! Agency: Pereira & O'Dell / San Francisco Client: Carrots Boutique San Francisco Category: Collateral Design / Promotion (Agencies creating work for individuals)
Go Miniman Go T-Shirt Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Collateral Design / Promotion (Agencies creating work for individuals)
Bird Droppings Agency: The Classic Partnership Advertising / Dubai Client: Clive Temple Category: Collateral Design / Promotion (Agencies creating work for individuals)
Living Proof Consumer Cards Agency: Wolff Olins / New York Client: Living Proof Category: Collateral Design / Promotion (Agencies creating work for individuals)
"Clear your head banner Campaign" Agency: MEMAC Ogilvy Dubai / Dubai Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Clues Agency: Lowe London / London Client: John Lewis Category: Banners - Fixed Space / Campaign
Exaggerate Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Campaign
Engineering Viewbook Agency: 160over90 / Philadelphia Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away Agency: BarfootWorldwide / Dallas Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse Agency: BBDO Chile / Santiago Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn Agency: Cheil worldwide / New Delhi Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure

2009 Interactive Merit Award

Sid Lee / Montreal

adidas Originals

adidas 60 Years of Soles and Stripes

Integrated Branding Campaign / Interactive and Non-Interactive

09244N

2009 Interactive Merit Award

AKQA / San Francisco

Xbox

Gears of War

Integrated Branding Campaign / Interactive and Non-Interactive

09245N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

Jetta TDI Cup

Integrated Branding Campaign / Interactive and Non-Interactive

09246N

2009 Interactive Merit Award

72andSunny / Los Angeles

Nike

Next Level

Integrated Branding Campaign / Interactive and Non-Interactive

09247N

2009 Interactive Merit Award

Hakuhodo Kettle / Tokyo

Shiseido

Peace Mirror

Integrated Branding Campaign / Interactive and Non-Interactive

09248N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Microsoft

Real "PC"

Integrated Branding Campaign / Interactive and Non-Interactive

09249N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

Routan Boom

Integrated Branding Campaign / Interactive and Non-Interactive

09250N

2009 Interactive Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding Campaign / Interactive and Non-Interactive

09251N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen of America

VW Das Auto/What The People Want - Max Rollout

Integrated Branding Campaign / Interactive and Non-Interactive

09252N

2009 Interactive Merit Award

Leo Burnett Lisboa / lisboa

Pampero Rum

World´s First Ephemeral Museum

Integrated Branding Campaign / Interactive and Non-Interactive

09253N

2009 Design Merit Award

Alt Group / Ponsonby

Farmgate Wines

Farmgate Wines

Package Design / Campaign

09115D

2009 Design Merit Award

Antonio Policarpo / Evora

Boa Boca Gourmet

Biscuits Can

Package Design / Campaign

09116D

2009 Design Merit Award

Apple / Cupertino

Apple

Apple Notebooks

Package Design / Campaign

09117D

2009 Design Merit Award

Hatch Design / San Francisco

JAQK Cellars

JAQK Cellars Full House

Package Design / Campaign

09118D

2009 Design Merit Award

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Powerfuel

Package Design / Campaign

09119D

2009 Design Merit Award

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Oilchange

Package Design / Campaign

09120D

2009 Design Merit Award

Ogilvy & Mather Japan / Shibuya-ku

FUNAI

FUNAI'S FUNA SUSHI

Package Design / Campaign

09121D

2009 Design Merit Award

Young and Laramore / Indianapolis

Ugly Mug Coffee

Ugly Mug Packaging

Package Design / Campaign

09122D

2009 Advertising Merit Award

DDB / Auckland

Elephanta

Rubik's Cube

Small Space Print / Black and White or Color: Less than a Page - Campaign

09162A

2009 Advertising Merit Award

Leo Burnett Warsaw / Warsaw

Insektum-2

Mosquitos

Small Space Print / Black and White or Color: Less than a Page - Campaign

09163A

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Design Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

TOP TO TOE BOOK

Publication Design / Book Design

09223D

2009 Design Merit Award

Cheil Worldwide Inc. / Seoul

Samsung Tesco Homeplus

Baby Book

Publication Design / Book Design

09224D

2009 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Quirin Bank AG

Hide and Seek Booklet

Publication Design / Book Design

09225D

2009 Design Merit Award

HanQingTang / NANJING

personal poster exhibition

07/70

Publication Design / Book Design

09226D

2009 Design Merit Award

The Jupiter Drawing Room / Johannesburg

Absa Capital

The Cubism Manifesto: The Power of 3

Publication Design / Book Design

09227D

2009 Design Merit Award

WORK Labs / Richmond

WORK Labs

Crack Book

Publication Design / Book Design

09228D

2009 Design Merit Award

601bisang / seoul

601bisang

365&36.5 communications

Collateral Design / Promotion (Agencies creating work for individuals)

09171D

2009 Design Merit Award

Leo Burnett Dubai / Dubai

Zohra Mouhetta

Lose your belly

Collateral Design / Promotion (Agencies creating work for individuals)

09172D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Balloon

Collateral Design / Promotion (Agencies creating work for individuals)

09173D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

Hindustan Unilever Ltd.

Short Film Fest

Collateral Design / Promotion (Agencies creating work for individuals)

09174D

2009 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

India Post

Stamps

Collateral Design / Promotion (Agencies creating work for individuals)

09175D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

Carrots Boutique San Francisco

Carrot Beer!

Collateral Design / Promotion (Agencies creating work for individuals)

09176D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go T-Shirt

Collateral Design / Promotion (Agencies creating work for individuals)

09177D

2009 Design Merit Award

The Classic Partnership Advertising / Dubai

Clive Temple

Bird Droppings

Collateral Design / Promotion (Agencies creating work for individuals)

09178D

2009 Design Merit Award

Wolff Olins / New York

Living Proof

Living Proof Consumer Cards

Collateral Design / Promotion (Agencies creating work for individuals)

09179D

2009 Interactive Merit Award

MEMAC Ogilvy Dubai / Dubai

GlaxoSmithKline / Panadol

"Clear your head banner Campaign"

Banners - Fixed Space / Campaign

09105N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's Pizza

Cheerleader Banners

Banners - Fixed Space / Campaign

09106N

2009 Interactive Merit Award

Lowe London / London

John Lewis

Clues

Banners - Fixed Space / Campaign

09107N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Exaggerate

Banners - Fixed Space / Campaign

09108N

2009 Design Merit Award

160over90 / Philadelphia

University of Dayton

Engineering Viewbook

Branding / Booklet/Brochure

09066D

2009 Design Merit Award

BarfootWorldwide / Dallas

Sappi Paper, Clampitt Paper

Keeping Things We Like from Going Away

Branding / Booklet/Brochure

09067D

2009 Design Merit Award

BBDO Chile / Santiago

Water of Patagonia

Crevasse

Branding / Booklet/Brochure

09068D

2009 Design Merit Award

Cheil worldwide / New Delhi

Noah's Ark Creative Academy

Trace and Learn

Branding / Booklet/Brochure

09069D

2009 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Quirin Bank AG

Hide and Seek Booklet

Branding / Booklet/Brochure

09070D

2009 Design Merit Award

Opolis Design / Tigard

Nike

Nike Sportswear Icon Book

Branding / Booklet/Brochure

09071D

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