The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Red Visual Campaign Agency: BBDO New York / New York Client: The Economist Category: Outdoor / Campaign
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign
Sex in Design Agency: Lowe New York / New York Client: Museum of Sex Category: Outdoor / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Outdoor / Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel / Scrabble Category: Outdoor / Campaign
Point Out Agency: Serviceplan / Munich Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Art Serving Capitalism Agency: Goodby, Silverstein & Partners / San Francisco Client: Goodby, Silverstein & Partners Category: Collateral / Self-promotion (Agencies or individuals )
Brand Book Agency: Engine Company 1 / San Francisco Client: Engine Company 1 Category: Collateral / Self-promotion (Agencies or individuals )
Eco Bags Agency: TBWA\Vancouver / Vancouver Client: TBWA\Vancouver Category: Collateral / Self-promotion (Agencies or individuals )
Obamccain Agency: Grey Worldwide / New York Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody. Agency: Leo Burnett Lisboa / lisboa Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi Agency: Saatchi & Saatchi, S.A. / Madrid Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu Agency: Saatchi & Saatchi, S.A. / Madrid Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River Agency: STIR / Milwaukee Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana Agency: Storåkers McCann AB / Stockholm Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information Agency: TBWA\Vancouver / Vancouver Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon Agency: Young & Rubicam / New York Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Connectivity Agency: Anomaly / New York Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum Agency: Leo Burnett Lisboa / lisboa Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse Agency: Saatchi & Saatchi New York / New York Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign Agency: Wieden + Kennedy / Portland Client: Laika Category: Integrated Branding / Integrated Branding Campaign
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
19 Below Corporate Identity Agency: Barkley / Kansas City Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva Agency: Blok Design / Mexico D.F. Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary Agency: ENJIN Inc. / Tokyo Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation Agency: GJP Advertising + Design / Toronto Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity Agency: Happy F&B / Gothenburg Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery Agency: Paprika / Montreal Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine) Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity Agency: Wolff Olins / New York Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity Agency: Young and Laramore / Indianapolis Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
Born to be cheap Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group Agency: ZAAZ / Seattle Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project Agency: Ground Zero / Los Angeles Client: Sound Advice Category: Web Sites / E-Commerce
Teroforma Agency: Poke New York / New York Client: Teroforma Category: Web Sites / E-Commerce
Twister Campaign Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign
KINRAN Agency: EIGHT / Tokyo Client: KINRANKAI Category: Environmental Design / Campaign
THE HOUSE IF IMAGINATION Agency: HEIMAT, Berlin / Berlin Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign

2009 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Outdoor / Campaign

09214D

2009 Design Merit Award

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Outdoor / Campaign

09215D

2009 Design Merit Award

BBDO New York / New York

The Economist

Red Visual Campaign

Outdoor / Campaign

09216D

2009 Design Merit Award

Jung von Matt AG / Stuttgart

tesa AG

Tesa Tape-Art

Outdoor / Campaign

09217D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Sex in Design

Outdoor / Campaign

09218D

2009 Design Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Outdoor / Campaign

09219D

2009 Design Merit Award

Ogilvy France / Paris

Mattel / Scrabble

The beautiful word

Outdoor / Campaign

09220D

2009 Design Merit Award

Serviceplan / Munich

STABILO International GmbH

Point Out

Outdoor / Campaign

09221D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Bayerische Motoren Werke Aktiengesellschaft

Sound components

Outdoor / Campaign

09222D

2009 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Goodby, Silverstein & Partners

Art Serving Capitalism

Collateral / Self-promotion (Agencies or individuals )

09243A

2009 Advertising Merit Award

Engine Company 1 / San Francisco

Engine Company 1

Brand Book

Collateral / Self-promotion (Agencies or individuals )

09253A

2009 Advertising Merit Award

TBWA\Vancouver / Vancouver

TBWA\Vancouver

Eco Bags

Collateral / Self-promotion (Agencies or individuals )

09254A

2009 Advertising Merit Award

Grey Worldwide / New York

Vote the Issues

Obamccain

Public Service/Political Print / Newspaper or Magazine - Single

09256A

2009 Advertising Merit Award

Leo Burnett Lisboa / lisboa

Amnesty International

Everybody Against Everybody.

Public Service/Political Print / Newspaper or Magazine - Single

09257A

2009 Advertising Merit Award

Saatchi & Saatchi, S.A. / Madrid

REPORTERS WITHOUT BORDERS

Jordi

Public Service/Political Print / Newspaper or Magazine - Single

09258A

2009 Advertising Merit Award

Saatchi & Saatchi, S.A. / Madrid

REPORTERS WITHOUT BORDERS

Juantxu

Public Service/Political Print / Newspaper or Magazine - Single

09259A

2009 Advertising Merit Award

STIR / Milwaukee

Milwaukee River Keeper

Clean River

Public Service/Political Print / Newspaper or Magazine - Single

09260A

2009 Advertising Merit Award

Storåkers McCann AB / Stockholm

The modern museeum

Banana

Public Service/Political Print / Newspaper or Magazine - Single

09261A

2009 Advertising Merit Award

TBWA\Vancouver / Vancouver

BC Lung Association

For More Information

Public Service/Political Print / Newspaper or Magazine - Single

09262A

2009 Advertising Merit Award

Young & Rubicam / New York

National Disaster Search Dog Foundation

Patrick Conlon

Public Service/Political Print / Newspaper or Magazine - Single

09263A

2009 Advertising Merit Award

Anomaly / New York

Converse

Connectivity

Integrated Branding / Integrated Branding Campaign

09459G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding / Integrated Branding Campaign

09460G

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Frucor

Samedi Says

Integrated Branding / Integrated Branding Campaign

09461G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Integrated Branding / Integrated Branding Campaign

09462G

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding / Integrated Branding Campaign

09463G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding / Integrated Branding Campaign

09464G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Integrated Branding / Integrated Branding Campaign

09465G

2009 Advertising Merit Award

Leo Burnett Lisboa / lisboa

Pampero Rum

World's First Ephemeral Museum

Integrated Branding / Integrated Branding Campaign

09466G

2009 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

MTRC - ELEMENTS

Flirting with sound

Integrated Branding / Integrated Branding Campaign

09467G

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

JCPenney

Doghouse

Integrated Branding / Integrated Branding Campaign

09468G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

This is not a jersey

Integrated Branding / Integrated Branding Campaign

09469G

2009 Advertising Merit Award

Wieden + Kennedy / Portland

Laika

Coraline Integrated Campaign

Integrated Branding / Integrated Branding Campaign

09470G

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

2009 Design Merit Award

Barkley / Kansas City

19 Below

19 Below Corporate Identity

Corporate Identity / Corporate Identity - Campaign

09099D

2009 Design Merit Award

Blok Design / Mexico D.F.

Evolutiva

Evolutiva

Corporate Identity / Corporate Identity - Campaign

09100D

2009 Design Merit Award

ENJIN Inc. / Tokyo

ENJIN Inc.

ENJIN Stationary

Corporate Identity / Corporate Identity - Campaign

09101D

2009 Design Merit Award

GJP Advertising + Design / Toronto

Advertising & Design Club of Canada

All Hail Ideation

Corporate Identity / Corporate Identity - Campaign

09102D

2009 Design Merit Award

Happy F&B / Gothenburg

Forsman & Bodenfors Advertising Agency

F&B Identity

Corporate Identity / Corporate Identity - Campaign

09103D

2009 Design Merit Award

Paprika / Montreal

Sam Communications

Sam Stationery

Corporate Identity / Corporate Identity - Campaign

09104D

2009 Design Merit Award

Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai

Sulakshan Kulkarni Cricket Academy

Broken Window

Corporate Identity / Corporate Identity - Campaign

09105D

2009 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Gastro & System GmbH

OCUI (open cuisine)

Corporate Identity / Corporate Identity - Campaign

09106D

2009 Design Merit Award

Wolff Olins / New York

KGB

KGB Corporate Identity

Corporate Identity / Corporate Identity - Campaign

09107D

2009 Design Merit Award

Young and Laramore / Indianapolis

Ugly Mug Coffee

Ugly Mug Identity

Corporate Identity / Corporate Identity - Campaign

09108D

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Born to be cheap

Web Sites / E-Commerce

09171N

2009 Interactive Merit Award

ZAAZ / Seattle

Morgans Hotel Group

Morgans Hotel Group

Web Sites / E-Commerce

09172N

2009 Interactive Merit Award

Ground Zero / Los Angeles

Sound Advice

Sound Advice Project

Web Sites / E-Commerce

09173N

2009 Interactive Merit Award

Poke New York / New York

Teroforma

Teroforma

Web Sites / E-Commerce

09174N

2009 Design Merit Award

BBDO New York / New York

The Economist

Twister Campaign

Environmental Design / Campaign

09198D

2009 Design Merit Award

EIGHT / Tokyo

KINRANKAI

KINRAN

Environmental Design / Campaign

09199D

2009 Design Merit Award

HEIMAT, Berlin / Berlin

Hornbach DIY /Home Improvement

THE HOUSE IF IMAGINATION

Environmental Design / Campaign

09200D

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