The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only

Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only

YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only

adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only

Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only

There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign

The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign

VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign

Hudson Gavin Martin Identity Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign

Luxor Pre Highlighted Stationary Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign

Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign

AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image

Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image

Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image

Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image

Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image

The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns

UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns

LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns

UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns

Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes

I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes

BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes

Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes

Edible Visiting Card Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Corporate Identity / Corporate Identity - Single

Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single

Double Side Agency: Kritik / Chennai Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single

IKEA Staircase Drawer Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Environmental Design / Single

NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single

Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single

Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single

Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive

Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive

Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive

Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive

Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive

Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive

FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space

JOURNEY TO SOUTH Agency: ADK / Tokyo Client: Levi Strauss Japan Category: Branding / Booklet/Brochure

Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure

Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure

Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure

Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign

Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single

The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single

Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single

Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single

Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign

The One Show

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Award: 2009 Interactive Gold Pencil

Agency: Droga5 / New York

Client: Jewish Council for Education & Research

Title: The Great Schlep

Category: Integrated Branding Campaign / Interactive Only

Annual ID: 09069N

Award: 2009 Interactive Silver Pencil

Agency: Goodby, Silverstein & Partners / San Francisco

Client: California Milk Processor Board

Title: Milk White Gold Interactive Campaign

Category: Integrated Branding Campaign / Interactive Only

Annual ID: 09070N

Award: 2009 Interactive Silver Pencil

Agency: Abbott Mead Vickers BBDO / London

Client: DORITOS

Title: YOU MAKE IT WE PLAY IT

Category: Integrated Branding Campaign / Interactive Only

Annual ID: 09071N

Award: 2009 Interactive Bronze Pencil

Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

Client: adidas

Title: adidas - Sports Nation Online Campaign

Category: Integrated Branding Campaign / Interactive Only

Annual ID: 09072N

Award: 2009 Interactive Bronze Pencil

Agency: 42 Entertainment / Pasadena

Client: Warner Bros Worldwide Marketing

Title: Why So Serious? The Dark Knight Alternate Reality Game

Category: Integrated Branding Campaign / Interactive Only

Annual ID: 09073N

Award: 2009 Advertising Silver Pencil

Agency: Goodby Silverstein and Partners / San Francisco

Client: National Basketball Association/ABC/ESPN/TNT

Title: There Can Only Be One

Category: Consumer Television / :30/:25 - Campaign

Annual ID: 09053T

Award: 2009 Advertising Bronze Pencil

Agency: Shackleton Group

Client: NBC Universal

Title: The Invisible Man

Category: Consumer Television / :30/:25 - Campaign

Annual ID: 09054T

Award: 2009 Advertising Bronze Pencil

Agency: AlmapBBDO / São Paulo

Client: VOLKSWAGEN

Title: VOLKSWAGEN CUSTOMIZED TRUCKS-

Category: Trade / Full Page or Spread - Campaign

Annual ID: 09016A

Award: 2009 Design Silver Pencil

Award:
2009 Interactive Gold Pencil

Agency:
Droga5 / New York

Client:
Jewish Council for Education & Research

Title:
The Great Schlep

Category:
Integrated Branding Campaign / Interactive Only

Annual ID:
09069N

Award:
2009 Interactive Silver Pencil

Agency:
Goodby, Silverstein & Partners / San Francisco

Client:
California Milk Processor Board

Title:
Milk White Gold Interactive Campaign

Category:
Integrated Branding Campaign / Interactive Only

Annual ID:
09070N

Award:
2009 Interactive Silver Pencil

Agency:
Abbott Mead Vickers BBDO / London

Client:
DORITOS

Title:
YOU MAKE IT WE PLAY IT

Category:
Integrated Branding Campaign / Interactive Only

Annual ID:
09071N

Award:
2009 Interactive Bronze Pencil

Agency:
Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

Client:
adidas

Title:
adidas - Sports Nation Online Campaign

Category:
Integrated Branding Campaign / Interactive Only

Annual ID:
09072N

Award:
2009 Interactive Bronze Pencil

Agency:
42 Entertainment / Pasadena

Client:
Warner Bros Worldwide Marketing

Title:
Why So Serious? The Dark Knight Alternate Reality Game

Category:
Integrated Branding Campaign / Interactive Only

Annual ID:
09073N

Award:
2009 Advertising Silver Pencil

Agency:
Goodby Silverstein and Partners / San Francisco

Client:
National Basketball Association/ABC/ESPN/TNT

Title:
There Can Only Be One

Category:
Consumer Television / :30/:25 - Campaign

Annual ID:
09053T

Award:
2009 Advertising Bronze Pencil

Agency:
Shackleton Group

Client:
NBC Universal

Title:
The Invisible Man

Category:
Consumer Television / :30/:25 - Campaign

Annual ID:
09054T

Award:
2009 Advertising Bronze Pencil

Agency:
AlmapBBDO / São Paulo

Client:
VOLKSWAGEN

Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-

Category:
Trade / Full Page or Spread - Campaign

Annual ID:
09016A

Award:
2009 Design Silver Pencil

Agency:
Alt Group / Ponsonby

Client:
Hudson Gavin Martin

Title:
Hudson Gavin Martin Identity

Category:
Corporate Identity / Corporate Identity - Campaign

Annual ID:
09013D

Award:
2009 Design Silver Pencil

Agency:
Leo Burnett India / Mumbai

Client:
Luxor Writing Instruments Pvt Ltd

Title:
Luxor Pre Highlighted Stationary

Category:
Corporate Identity / Corporate Identity - Campaign

Annual ID:
09014D

Award:
2009 Design Bronze Pencil

Agency:
McCann Erickson / London

Client:
McCann Erickson

Title:
Agency Branding

Category:
Corporate Identity / Corporate Identity - Campaign

Annual ID:
09015D

Award:
2009 Interactive Gold Pencil

Agency:
BBH New York / New York

Client:
Unilever

Title:
AXE 100 Girls

Category:
Microsites / Corporate Image

Annual ID:
09013N

Award:
2009 Interactive Silver Pencil

Agency:
Cutwater / San Francisco

Client:
NVIDIA

Title:
Nvidia Website

Category:
Microsites / Corporate Image

Annual ID:
09014N

Award:
2009 Interactive Silver Pencil

Agency:
Daddy / Göteborg