The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single


The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign


eco:Drive
Agency: AKQA / London
Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


Full Apologies
Agency: Neiman Group / Harrisburg
Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites


The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites


Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites


WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites


JOURNEY TO SOUTH
Agency: ADK / Tokyo
Client: Levi Strauss Japan Category: Branding / Booklet/Brochure


Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure


Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure


Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign


Nike Basketball Ballers Network
Agency: R/GA / New York
Client: Nike Category: Web Sites / Community-driven and social networking


Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking


Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking


The Economist US Launch
Agency: BBDO New York / New York
Client: The Economist Category: Environmental Design / Campaign


Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign


Music Almighty
Agency: Wieden + Kennedy / London
Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive


Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive


Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive


Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive


Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive


Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive


Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single


Hudson Gavin Martin Identity
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign


Luxor Pre Highlighted Stationary
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign


Agency Branding
Agency: McCann Erickson / London
Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign


Bubblewrap
Agency: JWT Singapore / Singapore
Client: Crown Relocations Category: Direct Mail / Single


The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single


Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single


SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single


IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM Category: Banners - Fixed Space / Single


Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign


Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)


Hudson Gavin Martin ©h®is™as
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)


COMING MOON
Agency: DENTSU INC.KANSAI / Osaka
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)


Pizza Boxes Campaign
Agency: BBDO New York / New York
Client: The Economist Category: Direct Mail / Campaign


Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites


Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Websites


Thank You begins with a T.
Agency: Grow Interactive / Norfolk
Client: Grow Interactive Category: Self-Promotion / Websites


Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single


Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single


Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single


Oasis Dig Out Your Soul - In the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single


Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco
Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single


Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single


Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single


Award:
2009 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09040D

Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G

Award:
2009 Interactive Gold Pencil
Agency:
AKQA / London
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09063N

Award:
2009 Interactive Gold Pencil
Agency:
Neiman Group / Harrisburg
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09088N

Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N

Award:
2009 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Berlin
Client:
Berliner Philharmoniker - Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09090N

Award:
2009 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
GREENPEACE
Title:
WEATHER
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09091N

Award:
2009 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Annual ID:
09004D

Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D

Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D

Award:
2009 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
09007D

Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D

Award:
2009 Advertising Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09003A

Award:
2009 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Annual ID:
09033N

Award:
2009 Interactive Silver Pencil
Agency:
Syrup / New York
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Annual ID:
09034N

Award:
2009 Interactive Bronze Pencil
Agency:
Åkestam Holst / 10387
Client:
Posten (The Swedish Post Office)
Title:
Stefan the Swopper
Category:
Web Sites / Community-driven and social networking
Annual ID:
09035N

Award:
2009 Design Silver Pencil
Agency:
BBDO New York / New York
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Annual ID:
09043D

Award:
2009 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Bibliothèque et Archives Nationales du Québec (BANQ)
Title:
Lapointe Exhibition
Category:
Environmental Design / Campaign
Annual ID:
09044D

Award:
2009 Interactive Gold Pencil
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09074N

Award:
2009 Interactive Gold Pencil
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09075N

Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09076N

Award:
2009 Interactive Silver Pencil
Agency:
Aim Proximity / Auckland
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09077N

Award:
2009 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09078N

Award:
2009 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09079N

Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T

Award:
2009 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09013D

Award:
2009 Design Silver Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Luxor Pre Highlighted Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09014D

Award:
2009 Design Bronze Pencil
Agency:
McCann Erickson / London
Client:
McCann Erickson
Title:
Agency Branding
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09015D

Award:
2009 Design Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Annual ID:
09051D

Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N

Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N

Award:
2009 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Annual ID:
09003N

Award:
2009 Interactive Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBM Lotus Networked Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09004N

Award:
2009 Interactive Silver Pencil
Agency:
Firstborn / NY
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09005N

Award:
2009 Design Silver Pencil
Agency:
Dizzy Design / Mumbai
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09035D

Award:
2009 Design Bronze Pencil
Agency:
Alt Group / Ponsonby
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin ©h®is™as
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09036D

Award:
2009 Design Bronze Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09037D

Award:
2009 Design Silver Pencil
Agency:
BBDO New York / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Annual ID:
09052D

Award:
2009 Interactive Gold Pencil
Agency:
Modernista! / Boston
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Annual ID:
09080N

Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N

Award:
2009 Interactive Bronze Pencil
Agency:
boctok / Tokyo
Client:
BOW
Title:
BOW cARd
Category:
Self-Promotion / Websites
Annual ID:
09082N

Award:
2009 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Annual ID:
09083N

Award:
2009 Interactive Bronze Pencil
Agency:
Grow Interactive / Norfolk
Client:
Grow Interactive
Title:
Thank You begins with a T.
Category:
Self-Promotion / Websites
Annual ID:
09084N

Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D

Award:
2009 Design Silver Pencil
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09030D

Award:
2009 Design Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09031D

Award:
2009 Advertising Gold Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09069G

Award:
2009 Advertising Gold Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09070G

Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G
