The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Luxor Highlighters- Innovation Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Flock of birds Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
Kristy Harrison Wedding Photography Agency: Rethink / Vancouver Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Hope.Act.Change. Agency: Syrup / New York Client: Form Category: Web Sites / Community-driven and social networking
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
iPod nano Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Mobile Advertising / Campaign
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
Ten Thousand Cents Agency: Kawashima and Koblin / San Francisco Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Belly Flattener Agency: Leo Burnett Ltd / Hong Kong Client: Joyce Beauty Centre Category: Package Design / Single
Annual Report Agency: Nolin BBDO / Montréal Client: Boralex Category: Branding / Annual Report
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
The Economist US Launch Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition Agency: Paprika / Montreal Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Interactive Silver Pencil

Leo Burnett India / Mumbai

Luxor Highlighters Pvt Ltd

Luxor Highlighters- Innovation

Banners - Dynamic / Campaign

09012N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Design Silver Pencil

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

Flock of birds

Public Service/Non-Profit/Educational / Posters - Single

09057D

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Advertising Silver Pencil

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Public Service/Political Print / Outdoor and Posters - Single

09026A

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Design Silver Pencil

Rethink / Vancouver

Kristy Harrison

Kristy Harrison Wedding Photography

Branding / Logo/Trademark Design - Single Only

09009D

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Interactive Silver Pencil

Syrup / New York

Form

Hope.Act.Change.

Web Sites / Community-driven and social networking

09034N

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Design Silver Pencil

Apple / Cupertino

Apple

iPod nano Launch Posters

Collateral Design / Posters - Campaign

09026D

2009 Interactive Silver Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Mobile Advertising / Campaign

09047N

2009 Interactive Silver Pencil

AKQA / London

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09066N

2009 Interactive Silver Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09067N

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Interactive Silver Pencil

Kawashima and Koblin / San Francisco

Non-Client Work

Ten Thousand Cents

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09064N

2009 Design Silver Pencil

Leo Burnett Ltd / Hong Kong

Joyce Beauty Centre

Belly Flattener

Package Design / Single

09017D

2009 Design Silver Pencil

Nolin BBDO / Montréal

Boralex

Annual Report

Branding / Annual Report

09001D

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Design Silver Pencil

BBDO New York / New York

The Economist

The Economist US Launch

Environmental Design / Campaign

09043D

2009 Design Silver Pencil

Paprika / Montreal

Bibliothèque et Archives Nationales du Québec (BANQ)

Lapointe Exhibition

Environmental Design / Campaign

09044D

2009 Advertising Silver Pencil

Big Ant International / New York

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

09028A

2009 Advertising Silver Pencil

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

09029A

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

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