The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Edible Visiting Card Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
SVA Undergraduate Catalog Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Swear Words Dictionary Agency: Gringo / Sao Paulo Client: Gringo Category: Self-Promotion / Websites
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
NIKEiD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Oasis Dig Out Your Soul - On the Streets Agency: BBH / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Flock of birds Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
100 Most Influential People Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Mobile Advertising / Campaign
Nike Lab Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Belly Flattener Agency: Leo Burnett Ltd / Hong Kong Client: Joyce Beauty Centre Category: Package Design / Single
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Annual Report Agency: Nolin BBDO / Montréal Client: Boralex Category: Branding / Annual Report
The Economist US Launch Agency: BBDO / New York Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition Agency: Paprika / Montreal Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Hope.Act.Change. Agency: Syrup / New York Client: Form Category: Web Sites / Community-driven and social networking
Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2009 Design Silver Pencil

Dizzy Design / Mumbai

Bombay Bakery

Edible Visiting Card

Collateral Design / Promotion (Agencies creating work for individuals)

09035D

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Design Silver Pencil

School of Visual Arts / New York

School of Visual Arts

SVA Undergraduate Catalog

Publication Design / Book Design

09047D

2009 Interactive Silver Pencil

Gringo / Sao Paulo

Gringo

Swear Words Dictionary

Self-Promotion / Websites

09081N

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD

Web Sites / E-Commerce

09032N

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Advertising Silver Pencil

BBH / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Design Silver Pencil

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

Flock of birds

Public Service/Non-Profit/Educational / Posters - Single

09057D

2009 Design Silver Pencil

Euro RSCG Worldwide / New York

Time Magazine

100 Most Influential People

Publication Design / Magazine Design

09050D

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Interactive Silver Pencil

AKQA / London

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

09085N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Interactive Silver Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Mobile Advertising / Campaign

09047N

2009 Interactive Silver Pencil

AKQA / San Francisco

Nike

Nike Lab

Web Sites / Corporate Image

09028N

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Design Silver Pencil

Leo Burnett Ltd / Hong Kong

Joyce Beauty Centre

Belly Flattener

Package Design / Single

09017D

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Design Silver Pencil

Nolin BBDO / Montréal

Boralex

Annual Report

Branding / Annual Report

09001D

2009 Design Silver Pencil

BBDO / New York

The Economist

The Economist US Launch

Environmental Design / Campaign

09043D

2009 Design Silver Pencil

Paprika / Montreal

Bibliothèque et Archives Nationales du Québec (BANQ)

Lapointe Exhibition

Environmental Design / Campaign

09044D

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Interactive Silver Pencil

Syrup / New York

Form

Hope.Act.Change.

Web Sites / Community-driven and social networking

09034N

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

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