The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Ten Thousand Cents Agency: Kawashima and Koblin / San Francisco Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Annual Report Agency: Nolin BBDO / Montréal Client: Boralex Category: Branding / Annual Report
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
Chef / Fairies / Astronaunt Agency: Kinetic Singapore / Singapore Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Mobile Advertising / Campaign
NIKEiD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
SVA Undergraduate Catalog Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
iPod nano Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Hudson Gavin Martin Identity Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
IKEA Staircase Drawer Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Environmental Design / Single
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Interactive Silver Pencil

Kawashima and Koblin / San Francisco

Non-Client Work

Ten Thousand Cents

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09064N

2009 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Small Space Print / Black and White or Color: Less than a Page - Campaign

09009A

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Design Silver Pencil

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Interactive Silver Pencil

AKQA / London

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

09085N

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Design Silver Pencil

Nolin BBDO / Montréal

Boralex

Annual Report

Branding / Annual Report

09001D

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Advertising Silver Pencil

Big Ant International / New York

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

09028A

2009 Advertising Silver Pencil

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

09029A

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Design Silver Pencil

Kinetic Singapore / Singapore

Hasbro Singapore

Chef / Fairies / Astronaunt

Collateral Design / P.O.P. and In-Store - Campaign

09033D

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Interactive Silver Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Mobile Advertising / Campaign

09047N

2009 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD

Web Sites / E-Commerce

09032N

2009 Design Silver Pencil

School of Visual Arts / New York

School of Visual Arts

SVA Undergraduate Catalog

Publication Design / Book Design

09047D

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Design Silver Pencil

Apple / Cupertino

Apple

iPod nano Launch Posters

Collateral Design / Posters - Campaign

09026D

2009 Advertising Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

09010A

2009 Advertising Silver Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

09011A

2009 Advertising Silver Pencil

TBWA\ Deutschland, Berlin / Berlin

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

09012A

2009 Design Silver Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin Identity

Corporate Identity / Corporate Identity - Campaign

09013D

2009 Design Silver Pencil

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Luxor Pre Highlighted Stationary

Corporate Identity / Corporate Identity - Campaign

09014D

2009 Design Silver Pencil

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Staircase Drawer

Environmental Design / Single

09041D

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Design Silver Pencil

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral Design / P.O.P. and In-Store - Single

09030D

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

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