The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Chef / Fairies / Astronaunt
Agency: Kinetic Singapore / Singapore
Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya
Client: Laforet Category: Collateral Design / Posters - Single
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign