The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Oasis Dig Out Your Soul - On the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
HBO Audio Mural Installations
Agency: BBDO New York / New York
Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG Category: Outdoor / Outdoor - Single
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
iPod nano Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
Chef / Fairies / Astronaunt
Agency: Kinetic Singapore / Singapore
Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Mobile Advertising / Campaign
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Annual ID:
09038N
Award:
2009 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Annual ID:
09039N
Award:
2009 Interactive Silver Pencil
Agency:
Firstborn / NY
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09005N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Advertising Silver Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Annual ID:
09066G
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Annual ID:
09067G
Award:
2009 Design Silver Pencil
Agency:
The Bradford Lawton Design Group / San Antonio
Client:
San Antonio Zoo
Title:
Zoo Ball Poster
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09011D
Award:
2009 Design Silver Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Annual ID:
09041D
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
Award:
2009 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09009A
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Annual ID:
09020D
Award:
2009 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Annual ID:
09021D
Award:
2009 Design Silver Pencil
Agency:
Nolin BBDO / Montréal
Client:
Boralex
Title:
Annual Report
Category:
Branding / Annual Report
Annual ID:
09001D
Award:
2009 Advertising Silver Pencil
Agency:
Creative JuiceBangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Thailand Yellow Pages Earth
Category:
Collateral / Posters - Single
Annual ID:
09475A
Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G
Award:
2009 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Annual ID:
09010A
Award:
2009 Advertising Silver Pencil
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Outdoor / Outdoor - Single
Annual ID:
09011A
Award:
2009 Advertising Silver Pencil
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Annual ID:
09012A
Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T
Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T
Award:
2009 Design Silver Pencil
Agency:
Rethink / Vancouver
Client:
Kristy Harrison
Title:
Kristy Harrison Wedding Photography
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09009D
Award:
2009 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09080G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09081G
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Design Silver Pencil
Agency:
Dizzy Design / Mumbai
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09035D
Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09014A
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09026D
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Annual ID:
09085N
Award:
2009 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Hasbro Singapore
Title:
Chef / Fairies / Astronaunt
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09033D
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09026A
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Design Silver Pencil
Agency:
Curious Pictures / New York
Client:
The Nike Foundation
Title:
"The Girl Effect"
Category:
Broadcast Design / Single
Annual ID:
09054D
Award:
2009 Interactive Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Funnest
Category:
Banners - Dynamic / Single
Annual ID:
09007N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Annual ID:
09008N
Award:
2009 Advertising Silver Pencil
Agency:
Wieden+Kennedy/MJZ
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09044T
Award:
2009 Advertising Silver Pencil
Agency:
Grey South Africa / Sandton
Client:
Nampak
Title:
Stories
Category:
Consumer Radio / Campaign
Annual ID:
09039R
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09051T
Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D
Award:
2009 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Mobile Advertising / Campaign
Annual ID:
09047N
Award:
2009 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Annual ID:
09035R
Award:
2009 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Annual ID:
09036R
Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D
Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D
Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N
