The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Colors of Life Agency: Grey Dubai / DUBAI Client: Yellow Pages Category: Outdoor / Campaign
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Ten Thousand Cents Agency: Kawashima and Koblin / San Francisco Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
Chef / Fairies / Astronaunt Agency: Kinetic Singapore / Singapore Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Apple Accessories Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Honeytube Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Flock of birds Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Annual Report Agency: Nolin BBDO / Montréal Client: Boralex Category: Branding / Annual Report
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Sid Lee Agency: Sid Lee / Montreal Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
SVA Undergraduate Catalog Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
The Economist US Launch Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition Agency: Paprika / Montreal Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Advertising Silver Pencil

Wieden+Kennedy/MJZ

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

09044T

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding Campaign / Interactive and Non-Interactive

09076N

2009 Interactive Silver Pencil

Aim Proximity / Auckland

The Yellow Pages Group

Yellow Treehouse

Integrated Branding Campaign / Interactive and Non-Interactive

09077N

2009 Design Silver Pencil

Grey Dubai / DUBAI

Yellow Pages

Colors of Life

Outdoor / Campaign

09045D

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Interactive Silver Pencil

Kawashima and Koblin / San Francisco

Non-Client Work

Ten Thousand Cents

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09064N

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Design Silver Pencil

Kinetic Singapore / Singapore

Hasbro Singapore

Chef / Fairies / Astronaunt

Collateral Design / P.O.P. and In-Store - Campaign

09033D

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Design Silver Pencil

BBDO New York / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Interactive Silver Pencil

AKQA / London

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09066N

2009 Interactive Silver Pencil

CumminsNitro Brisbane / South Brisbane

Tourism Queensland

The Best Job in the World

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09067N

2009 Interactive Silver Pencil

AKQA / London

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

09085N

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Design Silver Pencil

Apple / Cupertino

Apple

Apple Accessories

Package Design / Campaign

09020D

2009 Design Silver Pencil

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Honeytube

Package Design / Campaign

09021D

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Design Silver Pencil

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

Flock of birds

Public Service/Non-Profit/Educational / Posters - Single

09057D

2009 Design Silver Pencil

Nolin BBDO / Montréal

Boralex

Annual Report

Branding / Annual Report

09001D

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Design Silver Pencil

Sid Lee / Montreal

Sid Lee

Sid Lee

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09038D

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Advertising Silver Pencil

BBH New York / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Design Silver Pencil

School of Visual Arts / New York

School of Visual Arts

SVA Undergraduate Catalog

Publication Design / Book Design

09047D

2009 Design Silver Pencil

BBDO New York / New York

The Economist

The Economist US Launch

Environmental Design / Campaign

09043D

2009 Design Silver Pencil

Paprika / Montreal

Bibliothèque et Archives Nationales du Québec (BANQ)

Lapointe Exhibition

Environmental Design / Campaign

09044D

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

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