The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Happy Christmas from AKQA
Agency: AKQA / London
Client: AKQA Category: Self-Promotion / Branded Content
Chef / Fairies / Astronaunt
Agency: Kinetic Singapore / Singapore
Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
iPod nano Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Oasis Dig Out Your Soul - On the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09051T
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D
Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Annual ID:
09020N
Award:
2009 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Annual ID:
09021N
Award:
2009 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09009A
Award:
2009 Advertising Silver Pencil
Agency:
Doug Agency
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09055T
Award:
2009 Design Silver Pencil
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
WWF India
Title:
Flock of birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09057D
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Annual ID:
09085N
Award:
2009 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Hasbro Singapore
Title:
Chef / Fairies / Astronaunt
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09033D
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Annual ID:
09038N
Award:
2009 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Annual ID:
09039N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09076N
Award:
2009 Interactive Silver Pencil
Agency:
Aim Proximity / Auckland
Client:
The Yellow Pages Group
Title:
Yellow Treehouse
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09077N
Award:
2009 Design Silver Pencil
Agency:
Sid Lee / Montreal
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09038D
Award:
2009 Design Silver Pencil
Agency:
Office / San Francisco
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09059D
Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D
Award:
2009 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09080G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09081G
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09026D
Award:
2009 Design Silver Pencil
Agency:
Rethink / Vancouver
Client:
Kristy Harrison
Title:
Kristy Harrison Wedding Photography
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09009D
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Interactive Silver Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Annual ID:
09012N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
Award:
2009 Interactive Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09071N
Award:
2009 Advertising Silver Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09028A
Award:
2009 Advertising Silver Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Seafood Posters
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09029A
Award:
2009 Advertising Silver Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09017A
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
Award:
2009 Design Silver Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Annual ID:
09041D
Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T
Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T
Award:
2009 Advertising Silver Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Annual ID:
09066G
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Annual ID:
09067G
Award:
2009 Advertising Silver Pencil
Agency:
Creative JuiceBangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Thailand Yellow Pages Earth
Category:
Collateral / Posters - Single
Annual ID:
09475A
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Design Silver Pencil
Agency:
Nolin BBDO / Montréal
Client:
Boralex
Title:
Annual Report
Category:
Branding / Annual Report
Annual ID:
09001D
Award:
2009 Design Silver Pencil
Agency:
The Bradford Lawton Design Group / San Antonio
Client:
San Antonio Zoo
Title:
Zoo Ball Poster
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09011D
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Design Silver Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Publication Design / Book Design
Annual ID:
09047D
Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N
Award:
2009 Design Silver Pencil
Agency:
Dizzy Design / Mumbai
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09035D
Award:
2009 Advertising Silver Pencil
Agency:
Wieden+Kennedy/MJZ
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09044T
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Annual ID:
09020D
Award:
2009 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Annual ID:
09021D
