The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya
Client: Laforet Category: Collateral Design / Posters - Single
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
iPod nano Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites