The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Online Branded Content / Single
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse Agency: Aim Proximity / Auckland Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Distracted Drivers Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Nvidia Website Agency: Cutwater / San Francisco Client: NVIDIA Category: Microsites / Corporate Image
Talk To The Plant Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Hope.Act.Change. Agency: Syrup / New York Client: Form Category: Web Sites / Community-driven and social networking
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
Hudson Gavin Martin Identity Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
Kristy Harrison Wedding Photography Agency: Rethink / Vancouver Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
IKEA Staircase Drawer Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Environmental Design / Single
100 Most Influential People Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design
Luxor Highlighters- Innovation Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
Milk White Gold Interactive Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
iPod nano Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Chef / Fairies / Astronaunt Agency: Kinetic Singapore / Singapore Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
NIKEiD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: studio brussels Category: Innovation in Advertising & Marketing / Single
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
The Economist US Launch Agency: BBDO / New York Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition Agency: Paprika / Montreal Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
Pizza Boxes Campaign Agency: BBDO / New York Client: The Economist Category: Direct Mail / Campaign
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Online Branded Content / Single

09053N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Nintendo

Wario Land Shake It!

Online Branded Content / Single

09054N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding Campaign / Interactive and Non-Interactive

09076N

2009 Interactive Silver Pencil

Aim Proximity / Auckland

The Yellow Pages Group

Yellow Treehouse

Integrated Branding Campaign / Interactive and Non-Interactive

09077N

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Advertising Silver Pencil

Campbell Mithun / Minneapolis

theunconvention.com

Park

Public Service/Political Television / Single

09032T

2009 Advertising Silver Pencil

Big Ant International / New York

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

09028A

2009 Advertising Silver Pencil

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

09029A

2009 Interactive Silver Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Distracted Drivers

Banners - Fixed Space / Single

09002N

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Silver Pencil

72andSunny / Los Angeles

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

09061T

2009 Advertising Silver Pencil

GPY&R / Melbourne

cadbury Schweppes Australia

BURST

Cinema Advertising / Single - Maximum 3 minutes

09062T

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Design Silver Pencil

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral Design / P.O.P. and In-Store - Single

09030D

2009 Interactive Silver Pencil

Cutwater / San Francisco

NVIDIA

Nvidia Website

Microsites / Corporate Image

09014N

2009 Interactive Silver Pencil

Daddy / Göteborg

Heinz

Talk To The Plant

Microsites / Corporate Image

09015N

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Small Space Print / Black and White or Color: Less than a Page - Campaign

09009A

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Interactive Silver Pencil

Syrup / New York

Form

Hope.Act.Change.

Web Sites / Community-driven and social networking

09034N

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Design Silver Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin Identity

Corporate Identity / Corporate Identity - Campaign

09013D

2009 Design Silver Pencil

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Luxor Pre Highlighted Stationary

Corporate Identity / Corporate Identity - Campaign

09014D

2009 Design Silver Pencil

Rethink / Vancouver

Kristy Harrison

Kristy Harrison Wedding Photography

Branding / Logo/Trademark Design - Single Only

09009D

2009 Design Silver Pencil

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Staircase Drawer

Environmental Design / Single

09041D

2009 Design Silver Pencil

Euro RSCG Worldwide / New York

Time Magazine

100 Most Influential People

Publication Design / Magazine Design

09050D

2009 Interactive Silver Pencil

Leo Burnett India / Mumbai

Luxor Highlighters Pvt Ltd

Luxor Highlighters- Innovation

Banners - Dynamic / Campaign

09012N

2009 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milk White Gold Interactive Campaign

Integrated Branding Campaign / Interactive Only

09070N

2009 Interactive Silver Pencil

Abbott Mead Vickers BBDO / London

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

09071N

2009 Design Silver Pencil

Apple / Cupertino

Apple

iPod nano Launch Posters

Collateral Design / Posters - Campaign

09026D

2009 Design Silver Pencil

Kinetic Singapore / Singapore

Hasbro Singapore

Chef / Fairies / Astronaunt

Collateral Design / P.O.P. and In-Store - Campaign

09033D

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD

Web Sites / E-Commerce

09032N

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Sacrifice

Innovation in Advertising & Marketing / Single

09071G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

studio brussels

Black Boy Wanting Water

Innovation in Advertising & Marketing / Single

09072G

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Design Silver Pencil

BBDO / New York

The Economist

The Economist US Launch

Environmental Design / Campaign

09043D

2009 Design Silver Pencil

Paprika / Montreal

Bibliothèque et Archives Nationales du Québec (BANQ)

Lapointe Exhibition

Environmental Design / Campaign

09044D

2009 Design Silver Pencil

BBDO / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

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