The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Luxor Highlighters- Innovation Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water Agency: Mortierbrigade / Brussels Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
The Girl Effect Agency: Grow Interactive / Norfolk Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
iPod nano Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Oasis Dig Out Your Soul - On the Streets Agency: BBH / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
AIGA Vote Posters Agency: Office / San Francisco Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Pizza Boxes Campaign Agency: BBDO / New York Client: The Economist Category: Direct Mail / Campaign
Belly Flattener Agency: Leo Burnett Ltd / Hong Kong Client: Joyce Beauty Centre Category: Package Design / Single
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
SVA Undergraduate Catalog Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
NIKEiD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF Agency: Mekanism / San Francisco Client: Tostitos Category: Microsites / Product-Specific Subsites
£1000 an hour Agency: DraftFCB New Zealand / Auckland Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Low Voice Agency: zig / Toronto Client: IKEA Category: Consumer Radio / Single
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
Offset the Evil Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
adidas Originals Agency: Sid Lee / Montreal Client: adidas Originals Category: Online Branded Content / Campaign
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Mobile Advertising / Campaign
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Stories Agency: Grey South Africa / Sandton Client: Nampak Category: Consumer Radio / Campaign
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
Nike Lab Agency: AKQA / San Francisco Client: Nike Category: Web Sites / Corporate Image
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
IKEA Staircase Drawer Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Environmental Design / Single
Ten Thousand Cents Agency: Kawashima and Koblin / San Francisco Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single
HBO Audio Mural Installations Agency: BBDO / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single
Scooter Agency: Doug Agency Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Office for Mac Banners Agency: Firstborn / NY Client: Microsoft Category: Banners - Fixed Space / Campaign
Funnest Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Collapse Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Banners - Dynamic / Single
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Outdoor / Outdoor - Campaign
Chef / Fairies / Astronaunt Agency: Kinetic Singapore / Singapore Client: Hasbro Singapore Category: Collateral Design / P.O.P. and In-Store - Campaign
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure

2009 Interactive Silver Pencil

Leo Burnett India / Mumbai

Luxor Highlighters Pvt Ltd

Luxor Highlighters- Innovation

Banners - Dynamic / Campaign

09012N

2009 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

09080G

2009 Advertising Silver Pencil

Mortierbrigade / Brussels

Studio Brussels

Black Boy Wanting Water

Integrated Branding / Integrated Branding Campaign

09081G

2009 Interactive Silver Pencil

Grow Interactive / Norfolk

Nike Foundation

The Girl Effect

Public Service/Cultural Institutions/Educational / Websites

09089N

2009 Design Silver Pencil

Apple / Cupertino

Apple

iPod nano Launch Posters

Collateral Design / Posters - Campaign

09026D

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Advertising Silver Pencil

BBH / New York

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

09066G

2009 Advertising Silver Pencil

Ogilvy New York / New York

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

09067G

2009 Design Silver Pencil

Office / San Francisco

AIGA

AIGA Vote Posters

Public Service/Non-Profit/Educational / Posters - Campaign

09059D

2009 Design Silver Pencil

BBDO / New York

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

09052D

2009 Design Silver Pencil

Leo Burnett Ltd / Hong Kong

Joyce Beauty Centre

Belly Flattener

Package Design / Single

09017D

2009 Design Silver Pencil

The Bradford Lawton Design Group / San Antonio

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

09011D

2009 Design Silver Pencil

School of Visual Arts / New York

School of Visual Arts

SVA Undergraduate Catalog

Publication Design / Book Design

09047D

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

09051T

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD

Web Sites / E-Commerce

09032N

2009 Interactive Silver Pencil

GT INC. / Tokyo

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

09024N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

09020N

2009 Interactive Silver Pencil

Mekanism / San Francisco

Tostitos

NOLAF

Microsites / Product-Specific Subsites

09021N

2009 Advertising Silver Pencil

DraftFCB New Zealand / Auckland

Secret Diary of a Call Girl on Prime (Sky Network Television)

£1000 an hour

Consumer Radio / Single

09035R

2009 Advertising Silver Pencil

zig / Toronto

IKEA

Low Voice

Consumer Radio / Single

09036R

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Interactive Silver Pencil

Clemenger BBDO / Sydney

Sega

Offset the Evil

Online Branded Content / Campaign

09058N

2009 Interactive Silver Pencil

Sid Lee / Montreal

adidas Originals

adidas Originals

Online Branded Content / Campaign

09059N

2009 Interactive Silver Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Mobile Advertising / Campaign

09047N

2009 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Small Space Print / Black and White or Color: Less than a Page - Campaign

09009A

2009 Advertising Silver Pencil

Grey South Africa / Sandton

Nampak

Stories

Consumer Radio / Campaign

09039R

2009 Interactive Silver Pencil

AKQA / London

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

09085N

2009 Interactive Silver Pencil

AKQA / San Francisco

Nike

Nike Lab

Web Sites / Corporate Image

09028N

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

09053T

2009 Interactive Silver Pencil

BBH / London

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

09087N

2009 Design Silver Pencil

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Staircase Drawer

Environmental Design / Single

09041D

2009 Interactive Silver Pencil

Kawashima and Koblin / San Francisco

Non-Client Work

Ten Thousand Cents

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09064N

2009 Design Silver Pencil

Curious Pictures / New York

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

09054D

2009 Design Silver Pencil

Good Design Company / Shibuya

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

09023D

2009 Advertising Silver Pencil

BBDO / New York

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

09010A

2009 Advertising Silver Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

09011A

2009 Advertising Silver Pencil

TBWA\ Deutschland, Berlin / Berlin

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

09012A

2009 Advertising Silver Pencil

Doug Agency

Canadian Film Centre (Worldwide Short Film Festival)

Scooter

Consumer Television / :20 and Under - Single

09055T

2009 Interactive Silver Pencil

Firstborn / NY

Microsoft

Office for Mac Banners

Banners - Fixed Space / Campaign

09005N

2009 Interactive Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Funnest

Banners - Dynamic / Single

09007N

2009 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Collapse Banner

Banners - Dynamic / Single

09008N

2009 Advertising Silver Pencil

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Outdoor / Outdoor - Campaign

09014A

2009 Design Silver Pencil

Kinetic Singapore / Singapore

Hasbro Singapore

Chef / Fairies / Astronaunt

Collateral Design / P.O.P. and In-Store - Campaign

09033D

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

09043N

2009 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

09005D

2009 Design Silver Pencil

Opolis Design / Tigard

Nike

Dunk Recap Book

Branding / Booklet/Brochure

09006D

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