The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

One million users Agency: Santo / Buenos Aires Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
HOUSE OF CARDS Agency: Leo Burnett London / London Client: SHELTER Category: Public Service/Political Television / Single
Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Stefan the Swopper Agency: Åkestam Holst / 10387 Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse Agency: Kinetic Singapore / Singapore Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Hudson Gavin Martin ©h®is™as Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Roundabout Agency: Creative Juice\Bangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -" Agency: Dentsu Inc. / Tokyo Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign

2009 Advertising Bronze Pencil

Santo / Buenos Aires

Telecom / Arnet

One million users

Consumer Television / Commercials of var. length - Campaign

09057T

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Advertising Bronze Pencil

Leo Burnett London / London

SHELTER

HOUSE OF CARDS

Public Service/Political Television / Single

09033T

2009 Design Bronze Pencil

Saatchi & Saatchi / Sydney

Sony Australia

Brand Book

Branding / Booklet/Brochure

09007D

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Online Branded Content / Campaign

09060N

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Interactive Bronze Pencil

Åkestam Holst / 10387

Posten (The Swedish Post Office)

Stefan the Swopper

Web Sites / Community-driven and social networking

09035N

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

Jung von Matt AG / Berlin

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

09027A

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Design Bronze Pencil

DRAFT Co.,Ltd / Tokyo

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

09048D

2009 Design Bronze Pencil

Kinetic Singapore / Singapore

Church of Sts. Peter & Paul

Reverse

Publication Design / Book Design

09049D

2009 Design Bronze Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin ©h®is™as

Collateral Design / Promotion (Agencies creating work for individuals)

09036D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

09037D

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Design Bronze Pencil

DENTSU INC. Tokyo / Tokyo

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

09027D

2009 Design Bronze Pencil

Good Design Company / Shibuya

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

09028D

2009 Advertising Bronze Pencil

Creative Juice\Bangkok (TBWA) / Bangkok

Teleinfo Media

Roundabout

Trade / Full Page or Spread - Single

09015A

2009 Design Bronze Pencil

McCann Erickson / London

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

09015D

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

Sony Music Associated Records Inc.

Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"

Mobile Advertising / Campaign

09048N

2009 Interactive Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Mobile Advertising / Campaign

09049N

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

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