The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Etrade Cinema Campaign Agency: Grey Worldwide / New York Client: Etrade Category: Cinema Advertising / Campaign
SMS advice of delivery service Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner Agency: Ogilvy New York / New York Client: IBM Category: Banners - Fixed Space / Single
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Bush Agency: DDB MUDRA / Mumbai Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Different Lives Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Bike Hero Agency: Droga5 / New York Client: Activision Category: Online Branded Content / Single
Bruce Lee -Phone Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Advertising Bronze Pencil

Grey Worldwide / New York

Etrade

Etrade Cinema Campaign

Cinema Advertising / Campaign

09064T

2009 Interactive Bronze Pencil

Daddy / Göteborg

Posten

SMS advice of delivery service

Banners - Fixed Space / Single

09003N

2009 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

IBM Lotus Networked Banner

Banners - Fixed Space / Single

09004N

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Advertising Bronze Pencil

DDB MUDRA / Mumbai

Islamic Research Foundation

Bush

Public Service/Political Radio / Single

09031R

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Design Bronze Pencil

McCann Erickson / London

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

09015D

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Bronze Pencil

Jung von Matt AG / Berlin

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

09027A

2009 Interactive Bronze Pencil

Philipp und Keuntje GmbH / Hamburg

Audi AG

E-Mail „Large window.“

Email Marketing / Single

09050N

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Advertising Bronze Pencil

colman rasic carrasco / Sydney

MTV Exit Foundation

Different Lives

Branded Content / Single

09083G

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Interactive Bronze Pencil

argonauten G2 GmbH / Berlin

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

09090N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Public Service/Cultural Institutions/Educational / Websites

09091N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Online Branded Content / Campaign

09060N

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Interactive Bronze Pencil

Droga5 / New York

Activision

Bike Hero

Online Branded Content / Single

09055N

2009 Interactive Bronze Pencil

JWT Beijing / Beijing

Nokia

Bruce Lee -Phone

Online Branded Content / Single

09056N

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

Follow Us