The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites
Forsman & Bodenfors Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Thank You begins with a T. Agency: Grow Interactive / Norfolk Client: Grow Interactive Category: Self-Promotion / Websites
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Offensive Agency: Colenso BBDO / Auckland Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed Agency: Saatchi & Saatchi New York / New York Client: Head and Shoulders Category: Consumer Radio / Single
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Hudson Gavin Martin ©h®is™as Agency: Alt Group / Ponsonby Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
Numbers Add Up Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse Agency: Kinetic Singapore / Singapore Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Double Take Agency: BBDO New York Client: Monster.com Category: Consumer Television / :30/:25 - Single
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
ACTION EPA Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Invisible Man Agency: Shackleton Group Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Stefan the Swopper Agency: Åkestam Holst / 10387 Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Flame Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America Agency: Obama for America / Washington Client: Obama Category: Innovation in Advertising & Marketing / Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Brand Book Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner Agency: R/GA / New York Client: Pepsico Category: Banners - Dynamic / Single
ABSOLUT.COM Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Diesel.com Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Corporate Image
Different Lives Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Interactive Bronze Pencil

argonauten G2 GmbH / Berlin

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

09090N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Public Service/Cultural Institutions/Educational / Websites

09091N

2009 Interactive Bronze Pencil

boctok / Tokyo

BOW

BOW cARd

Self-Promotion / Websites

09082N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Forsman & Bodenfors

Self-Promotion / Websites

09083N

2009 Interactive Bronze Pencil

Grow Interactive / Norfolk

Grow Interactive

Thank You begins with a T.

Self-Promotion / Websites

09084N

2009 Advertising Bronze Pencil

WCRS / London

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

09063T

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Advertising Bronze Pencil

Colenso BBDO / Auckland

New Zealand International Comedy Festival

Offensive

Consumer Radio / Single

09037R

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Head and Shoulders

Ego Ed

Consumer Radio / Single

09038R

2009 Design Bronze Pencil

702 Design Works Inc. / Tokyo

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

09024D

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Design Bronze Pencil

Alt Group / Ponsonby

Hudson Gavin Martin

Hudson Gavin Martin ©h®is™as

Collateral Design / Promotion (Agencies creating work for individuals)

09036D

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

09037D

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Design Bronze Pencil

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Numbers Add Up

Collateral Design / P.O.P. and In-Store - Campaign

09034D

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Design Bronze Pencil

DRAFT Co.,Ltd / Tokyo

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

09048D

2009 Design Bronze Pencil

Kinetic Singapore / Singapore

Church of Sts. Peter & Paul

Reverse

Publication Design / Book Design

09049D

2009 Advertising Bronze Pencil

BBDO New York

Monster.com

Double Take

Consumer Television / :30/:25 - Single

09052T

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Design Bronze Pencil

DENTSU INC. Tokyo / Tokyo

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

09027D

2009 Design Bronze Pencil

Good Design Company / Shibuya

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

09028D

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

EPA

ACTION EPA

Public Service/Political Print / Outdoor and Posters - Campaign

09030A

2009 Advertising Bronze Pencil

Shackleton Group

NBC Universal

The Invisible Man

Consumer Television / :30/:25 - Campaign

09054T

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Integrated Branding / Integrated Branding Campaign

09082G

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Interactive Bronze Pencil

Åkestam Holst / 10387

Posten (The Swedish Post Office)

Stefan the Swopper

Web Sites / Community-driven and social networking

09035N

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Flame

Innovation in Advertising & Marketing / Campaign

09075G

2009 Advertising Bronze Pencil

Obama for America / Washington

Obama

Obama for America

Innovation in Advertising & Marketing / Campaign

09076G

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Design Bronze Pencil

Saatchi & Saatchi / Sydney

Sony Australia

Brand Book

Branding / Booklet/Brochure

09007D

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Interactive Bronze Pencil

Jung von Matt AG / Hamburg

13TH STREET

Horror non-stop

Banners - Dynamic / Single

09009N

2009 Interactive Bronze Pencil

R/GA / New York

Pepsico

Pepsi Dear Mr. President Text Banner

Banners - Dynamic / Single

09010N

2009 Interactive Bronze Pencil

Great Works / Stockholm

ABSOLUT VODKA

ABSOLUT.COM

Web Sites / Corporate Image

09029N

2009 Interactive Bronze Pencil

Farfar / Stockholm

Diesel

Diesel.com

Web Sites / Corporate Image

09030N

2009 Advertising Bronze Pencil

colman rasic carrasco / Sydney

MTV Exit Foundation

Different Lives

Branded Content / Single

09083G

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

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