The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Uncertainty
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Numbers Add Up
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM Category: Banners - Fixed Space / Single
Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
FLIES 2
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Hudson Gavin Martin ©h®is™as
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON
Agency: DENTSU INC.KANSAI / Osaka
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
E-Mail „Large window.“
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Category: Email Marketing / Single
Double Side
Agency: Kritik / Chennai
Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
ABSOLUT.COM
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse
Agency: Kinetic Singapore / Singapore
Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records Category: Broadcast Design / Single