The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Stefan the Swopper
Agency: Åkestam Holst / 10387
Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Brand Gaming / Online
LOVE DISTANCE
Agency: GT INC. / Tokyo
Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Hudson Gavin Martin ©h®is™as
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Collateral Design / Promotion (Agencies creating work for individuals)
COMING MOON
Agency: DENTSU INC.KANSAI / Osaka
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals)
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites
WEATHER
Agency: AlmapBBDO / São Paulo
Client: GREENPEACE Category: Public Service/Cultural Institutions/Educational / Websites
Neenah Paper Annual Report 2007
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Read A Book At Work
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
We Can Solve It
Agency: Virginia Commonwealth University / Richmond
Client: Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Posters - Campaign
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
UN DEUX
Agency: DRAFT Co.,Ltd / Tokyo
Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse
Agency: Kinetic Singapore / Singapore
Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Radiohead "House of Cards"
Agency: Zoo Film Productions / Los Angeles
Client: TBD Records Category: Broadcast Design / Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Help Child Soliders
Agency: john st. / Toronto
Client: War Child Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Double Side
Agency: Kritik / Chennai
Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
Asian Diversity:BEYOND THE GREAT WALL
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER
Agency: Good Design Company / Shibuya
Client: .jp Category: Collateral Design / Posters - Campaign
adidas - Sports Nation Online Campaign
Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Horror non-stop
Agency: Jung von Matt AG / Hamburg
Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner
Agency: R/GA / New York
Client: Pepsico Category: Banners - Dynamic / Single
ABSOLUT.COM
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Web Sites / Corporate Image