The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
SMS advice of delivery service Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner Agency: Ogilvy New York / New York Client: IBM Category: Banners - Fixed Space / Single
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Double Side Agency: Kritik / Chennai Client: Sameer Gupta Category: Corporate Identity / Corporate Identity - Single
Bush Agency: DDB MUDRA / Mumbai Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Innovation in Advertising & Marketing / Single
Million Agency: Droga5 / New York Client: New York City Department of Education Category: Innovation in Advertising & Marketing / Single
Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Different Lives Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
Radiohead "House of Cards" Agency: Zoo Film Productions / Los Angeles Client: TBD Records Category: Broadcast Design / Single
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
VOLKSWAGEN CUSTOMIZED TRUCKS- Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
Sensibles Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
FLIES 2 Agency: CONTRAPUNTO / Madrid Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single
Pepsi Dear Mr. President Text Banner Agency: R/GA / New York Client: Pepsico Category: Banners - Dynamic / Single
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design
Reverse Agency: Kinetic Singapore / Singapore Client: Church of Sts. Peter & Paul Category: Publication Design / Book Design
Rollerblading Agency: Euro RSCG / New York Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Nike+ Human Race Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Damn Boots Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Printer Agency: Lowe Bull / Johannesburg Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single
Neenah Paper Annual Report 2007 Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Cascades 2007 Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
adidas - Sports Nation Online Campaign Agency: Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Why So Serious? The Dark Knight Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: Warner Bros Worldwide Marketing Category: Integrated Branding Campaign / Interactive Only
Doctor/Poison Control/New Employee Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
UN Voices Project Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Everything has its price Agency: Leo Burnett Brazil / São Paulo Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -" Agency: Dentsu Inc. / Tokyo Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign
Come into the closet. Let's Dance Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Sandwich Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Stefan the Swopper Agency: Åkestam Holst / 10387 Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Mms Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Microsites / Product-Specific Subsites
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Read A Book At Work Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike SPARQ Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign

2009 Design Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Collateral Design / P.O.P. and In-Store - Single

09031D

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Standing

Outdoor / Outdoor - Single

09013A

2009 Interactive Bronze Pencil

Daddy / Göteborg

Posten

SMS advice of delivery service

Banners - Fixed Space / Single

09003N

2009 Interactive Bronze Pencil

Ogilvy New York / New York

IBM

IBM Lotus Networked Banner

Banners - Fixed Space / Single

09004N

2009 Interactive Bronze Pencil

GT INC. / Tokyo

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

09025N

2009 Interactive Bronze Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

09026N

2009 Design Bronze Pencil

Kritik / Chennai

Sameer Gupta

Double Side

Corporate Identity / Corporate Identity - Single

09012D

2009 Advertising Bronze Pencil

DDB MUDRA / Mumbai

Islamic Research Foundation

Bush

Public Service/Political Radio / Single

09031R

2009 Advertising Bronze Pencil

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Innovation in Advertising & Marketing / Single

09073G

2009 Advertising Bronze Pencil

Droga5 / New York

New York City Department of Education

Million

Innovation in Advertising & Marketing / Single

09074G

2009 Advertising Bronze Pencil

72andSunny / Los Angeles

Nike

Next Level

Consumer Television / Over :30 - Single - max. :90

09045T

2009 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Comcast

Rabbit

Consumer Television / Over :30 - Single - max. :90

09046T

2009 Advertising Bronze Pencil

colman rasic carrasco / Sydney

MTV Exit Foundation

Different Lives

Branded Content / Single

09083G

2009 Design Bronze Pencil

Zoo Film Productions / Los Angeles

TBD Records

Radiohead "House of Cards"

Broadcast Design / Single

09055D

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Advertising Bronze Pencil

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS-

Trade / Full Page or Spread - Campaign

09016A

2009 Interactive Bronze Pencil

GPY&R / Melbourne

Spring Valley

Sensibles

Branded Applications / Web

09044N

2009 Interactive Bronze Pencil

CONTRAPUNTO / Madrid

AMNISTÍA INTERNACIONAL

FLIES 2

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

09086N

2009 Interactive Bronze Pencil

Jung von Matt AG / Hamburg

13TH STREET

Horror non-stop

Banners - Dynamic / Single

09009N

2009 Interactive Bronze Pencil

R/GA / New York

Pepsico

Pepsi Dear Mr. President Text Banner

Banners - Dynamic / Single

09010N

2009 Design Bronze Pencil

DRAFT Co.,Ltd / Tokyo

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

09048D

2009 Design Bronze Pencil

Kinetic Singapore / Singapore

Church of Sts. Peter & Paul

Reverse

Publication Design / Book Design

09049D

2009 Advertising Bronze Pencil

Euro RSCG / New York

Heinekin/Dos Equis

Rollerblading

Consumer Television / :20 and Under - Single

09056T

2009 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding Campaign / Interactive and Non-Interactive

09078N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ Human Race

Integrated Branding Campaign / Interactive and Non-Interactive

09079N

2009 Advertising Bronze Pencil

Johannes Leonardo / New York

Nomis Sports Innovations

Damn Boots

Non-Broadcast / Single

09068G

2009 Advertising Bronze Pencil

Lowe Bull / Johannesburg

Food & Trees For Africa

Printer

Consumer Television / Under $80K Budget - Single

09058T

2009 Design Bronze Pencil

DENTSU INC.KANSAI / Osaka

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

09042D

2009 Design Bronze Pencil

Addison / New York

Neenah Paper, Inc.

Neenah Paper Annual Report 2007

Branding / Annual Report

09002D

2009 Design Bronze Pencil

Paprika / Montreal

Cascades

Cascades 2007 Report on Sustainable Development

Branding / Annual Report

09003D

2009 Interactive Bronze Pencil

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd / Shanghai

adidas

adidas - Sports Nation Online Campaign

Integrated Branding Campaign / Interactive Only

09072N

2009 Interactive Bronze Pencil

42 Entertainment / Pasadena

Warner Bros Worldwide Marketing

Why So Serious? The Dark Knight Alternate Reality Game

Integrated Branding Campaign / Interactive Only

09073N

2009 Advertising Bronze Pencil

Arnold Worldwide / Boston

ESPN

Doctor/Poison Control/New Employee

Consumer Radio / Campaign

09040R

2009 Advertising Bronze Pencil

Saatchi & Saatchi / Sydney

United Nations

UN Voices Project

Public Service/Political Print / Newspaper or Magazine - Campaign

09025A

2009 Advertising Bronze Pencil

Leo Burnett Brazil / São Paulo

Lancefinal.com

Everything has its price

Consumer Television / Over :30 - Campaign

09049T

2009 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

Sony Music Associated Records Inc.

Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"

Mobile Advertising / Campaign

09048N

2009 Interactive Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Mobile Advertising / Campaign

09049N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Come into the closet. Let's Dance

Microsites / Corporate Image

09016N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Wasa

Sandwich

Microsites / Corporate Image

09017N

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Interactive Bronze Pencil

Åkestam Holst / 10387

Posten (The Swedish Post Office)

Stefan the Swopper

Web Sites / Community-driven and social networking

09035N

2009 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Amf Pension

Mms

Mobile Advertising / Single

09046N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Microsites / Product-Specific Subsites

09022N

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Design Bronze Pencil

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09039D

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Interactive Bronze Pencil

Colenso BBDO / Auckland

New Zealand Book Council

Read A Book At Work

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09068N

2009 Interactive Bronze Pencil

R/GA / New York

Nike

Nike SPARQ

Online Branded Content / Campaign

09060N

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