The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"Funny Japanese names in the world" Agency: DENTSU INC. / Tokyo Client: goo Category: Microsites / Campaigns
The Exposure of Tom King Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone Agency: Tribal DDB NZ / Auckland Client: Volkswagen Category: Microsites / Campaigns
19 Below Corporate Identity Agency: Barkley / Kansas City Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva Agency: Blok Design / Mexico D.F. Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary Agency: ENJIN Inc. / Tokyo Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation Agency: GJP Advertising + Design / Toronto Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity Agency: Happy F&B / Gothenburg Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery Agency: Paprika / Montreal Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine) Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity Agency: Wolff Olins / New York Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity Agency: Young and Laramore / Indianapolis Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports Agency: Uncle Grey Århus / Århus Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS Agency: AlmapBBDO / São Paulo Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack Agency: BBDO / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes Agency: BBDO / Singapore Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering Agency: Crispin Porter + Bogusky / Boulder Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit Agency: Energy BBDO / Chicago Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces Agency: Euro RSCG Singapore Pte Ltd / Singapore Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign Agency: JWT / Dubai Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars Agency: JWT Advertising / Sydney Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money Agency: Net#Work BBDO / Hyde Park Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Prolam Y&R / Santiago Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age Agency: Saatchi & Saatchi Russia / Moscow Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Spider Agency: Elastic / Santa Monica Client: Nike Category: Broadcast Design / Single
Nike Peel Agency: Elastic / Santa Monica Client: Nike Category: Broadcast Design / Single
Alford_Nestle Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Single
Coca-Cola_Katie Bayne Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Single
Livingston BT Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Single
Method_Eric Ryan Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Single
TV Everybody Against Everybody. Agency: Leo Burnett / Lisboa Client: Amnesty International Category: Broadcast Design / Single
Capitu Agency: LOBO / SAO PAULO Client: Globo Category: Broadcast Design / Single
The world, in words Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Broadcast Design / Single
GASSAKU Agency: Dentsu / Tokyo Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only

2009 Interactive Merit Award

DENTSU INC. / Tokyo

goo

"Funny Japanese names in the world"

Microsites / Campaigns

09156N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

The Exposure of Tom King

Microsites / Campaigns

09157N

2009 Interactive Merit Award

Tribal DDB NZ / Auckland

Volkswagen

R-Series. Not for everyone

Microsites / Campaigns

09269N

2009 Design Merit Award

Barkley / Kansas City

19 Below

19 Below Corporate Identity

Corporate Identity / Corporate Identity - Campaign

09099D

2009 Design Merit Award

Blok Design / Mexico D.F.

Evolutiva

Evolutiva

Corporate Identity / Corporate Identity - Campaign

09100D

2009 Design Merit Award

ENJIN Inc. / Tokyo

ENJIN Inc.

ENJIN Stationary

Corporate Identity / Corporate Identity - Campaign

09101D

2009 Design Merit Award

GJP Advertising + Design / Toronto

Advertising & Design Club of Canada

All Hail Ideation

Corporate Identity / Corporate Identity - Campaign

09102D

2009 Design Merit Award

Happy F&B / Gothenburg

Forsman & Bodenfors Advertising Agency

F&B Identity

Corporate Identity / Corporate Identity - Campaign

09103D

2009 Design Merit Award

Paprika / Montreal

Sam Communications

Sam Stationery

Corporate Identity / Corporate Identity - Campaign

09104D

2009 Design Merit Award

Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai

Sulakshan Kulkarni Cricket Academy

Broken Window

Corporate Identity / Corporate Identity - Campaign

09105D

2009 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Gastro & System GmbH

OCUI (open cuisine)

Corporate Identity / Corporate Identity - Campaign

09106D

2009 Design Merit Award

Wolff Olins / New York

KGB

KGB Corporate Identity

Corporate Identity / Corporate Identity - Campaign

09107D

2009 Design Merit Award

Young and Laramore / Indianapolis

Ugly Mug Coffee

Ugly Mug Identity

Corporate Identity / Corporate Identity - Campaign

09108D

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Campaign

09353T

2009 Advertising Merit Award

Uncle Grey Århus / Århus

OK Gasoline

Sponsor local sports

Consumer Television / Over :30 - Campaign

09354T

2009 Advertising Merit Award

Wieden + Kennedy, New York / New York

Jordan Brand

Jordan Brand

Consumer Television / Over :30 - Campaign

09355T

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Consumer Magazine / Color: Full Page or Spread - Campaign

09131A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET

Consumer Magazine / Color: Full Page or Spread - Campaign

09132A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

IMAGINATION - DOTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09133A

2009 Advertising Merit Award

BBDO / Bangkok

Tesco Lotus

In the pack

Consumer Magazine / Color: Full Page or Spread - Campaign

09134A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Consumer Magazine / Color: Full Page or Spread - Campaign

09135A

2009 Advertising Merit Award

BBDO / Singapore

FedEx

FedEx Boxes

Consumer Magazine / Color: Full Page or Spread - Campaign

09136A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Magazine / Color: Full Page or Spread - Campaign

09137A

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Giro

Gironeering

Consumer Magazine / Color: Full Page or Spread - Campaign

09138A

2009 Advertising Merit Award

Energy BBDO / Chicago

Jim Beam

America's Native Spirit

Consumer Magazine / Color: Full Page or Spread - Campaign

09139A

2009 Advertising Merit Award

Euro RSCG Singapore Pte Ltd / Singapore

Nikon

Faces

Consumer Magazine / Color: Full Page or Spread - Campaign

09140A

2009 Advertising Merit Award

JWT / Dubai

Nicola Finetti

Nicola Finetti fashion campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

09141A

2009 Advertising Merit Award

JWT Advertising / Sydney

Olympus

Olympus Binoculars

Consumer Magazine / Color: Full Page or Spread - Campaign

09142A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Consumer Magazine / Color: Full Page or Spread - Campaign

09143A

2009 Advertising Merit Award

kempertrautmann gmbh / Hamburg

MTV Networks/Comedy Central

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

09144A

2009 Advertising Merit Award

Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich

Finger Magazine

Finger Statistics

Consumer Magazine / Color: Full Page or Spread - Campaign

09145A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

WMF

Consumer Magazine / Color: Full Page or Spread - Campaign

09146A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Night/Day

Consumer Magazine / Color: Full Page or Spread - Campaign

09147A

2009 Advertising Merit Award

Net#Work BBDO / Hyde Park

Mercedes Benz

Spend Your Money

Consumer Magazine / Color: Full Page or Spread - Campaign

09148A

2009 Advertising Merit Award

Prolam Y&R / Santiago

Land Rover

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

09149A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Consumer Magazine / Color: Full Page or Spread - Campaign

09150A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Magazine / Color: Full Page or Spread - Campaign

09151A

2009 Advertising Merit Award

Saatchi & Saatchi Russia / Moscow

Procter & Gamble

Correct Your Age

Consumer Magazine / Color: Full Page or Spread - Campaign

09152A

2009 Design Merit Award

Elastic / Santa Monica

Nike

Nike Spider

Broadcast Design / Single

09248D

2009 Design Merit Award

Elastic / Santa Monica

Nike

Nike Peel

Broadcast Design / Single

09249D

2009 Design Merit Award

JWT / New York

Microsoft

Alford_Nestle

Broadcast Design / Single

09250D

2009 Design Merit Award

JWT / New York

Microsoft

Coca-Cola_Katie Bayne

Broadcast Design / Single

09251D

2009 Design Merit Award

JWT / New York

Microsoft

Livingston BT

Broadcast Design / Single

09252D

2009 Design Merit Award

JWT / New York

Microsoft

Method_Eric Ryan

Broadcast Design / Single

09253D

2009 Design Merit Award

Leo Burnett / Lisboa

Amnesty International

TV Everybody Against Everybody.

Broadcast Design / Single

09254D

2009 Design Merit Award

LOBO / SAO PAULO

Globo

Capitu

Broadcast Design / Single

09255D

2009 Design Merit Award

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

The world, in words

Broadcast Design / Single

09257D

2009 Interactive Merit Award

Dentsu / Tokyo

Intel K.K.

GASSAKU

Integrated Branding Campaign / Interactive Only

09239N

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