The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White Agency: David&Goliath / El Segundo Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego Agency: DDB / Auckland Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography" Agency: Draftfcb Johannesburg / Johannesburg Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican Agency: JWT Shanghai / Shanghai Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex Agency: Leo Burnett / Bangkok Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays Agency: Leo Burnett / Sydney Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances Agency: Ogilvy Johannesburg / Johannesburg Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Etc. Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Bag Poster Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Single
Guinness - Tetris Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart Agency: OLSON / Minneapolis Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single
Decrossifier Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Pinky Restraint Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Collar Clips Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Cheap Posters Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Campaign
Té Casan Poster Campaign Agency: BBDO New York / New York Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters Agency: Commerce House / Dallas Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound Agency: DDB Brasil / Sao Paulo Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project Agency: Euro RSCG Worldwide / New York Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know? Agency: Firehouse / Dallas Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners Agency: Ogilvy Johannesburg / Johannesburg Client: Dstv History Channel Category: Collateral / Posters - Campaign
Parental Lock Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Sansui Electronics Pvt. Ltd. Category: Collateral / Posters - Campaign
Needs Agency: TBWA\Tequila Singapore / Singapore Client: Photolibrary Category: Collateral / Posters - Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Crab in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa Agency: David&Goliath / El Segundo Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black Agency: JWT San Juan / San Juan Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Collateral / P.O.P. and In-Store - Campaign

09211A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Collateral / P.O.P. and In-Store - Campaign

09212A

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson Motorclothes

Motorclothes Campaign

Collateral / P.O.P. and In-Store - Campaign

09213A

2009 Advertising Merit Award

David&Goliath / El Segundo

Mammoth Mountain

White

Collateral / P.O.P. and In-Store - Campaign

09214A

2009 Advertising Merit Award

DDB / Auckland

The Warehouse

Lego

Collateral / P.O.P. and In-Store - Campaign

09215A

2009 Advertising Merit Award

Draftfcb Johannesburg / Johannesburg

Netflorist

Floral Biography"

Collateral / P.O.P. and In-Store - Campaign

09216A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

A Friend You Can Eat

Collateral / P.O.P. and In-Store - Campaign

09217A

2009 Advertising Merit Award

JWT Shanghai / Shanghai

Cemal Cemil Bubble Gum Store

City / Alpines / Pelican

Collateral / P.O.P. and In-Store - Campaign

09218A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Jump Distributors (Thailand) Co., Ltd.

Reflex

Collateral / P.O.P. and In-Store - Campaign

09219A

2009 Advertising Merit Award

Leo Burnett / Sydney

McDonald's Australia

Nature Trays

Collateral / P.O.P. and In-Store - Campaign

09220A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale

Collateral / P.O.P. and In-Store - Campaign

09221A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Nike Women's Apparel

Distances

Collateral / P.O.P. and In-Store - Campaign

09222A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley/Toilet/Park

Collateral / P.O.P. and In-Store - Campaign

09223A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Collateral / P.O.P. and In-Store - Campaign

09224A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Collateral / P.O.P. and In-Store - Campaign

09225A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

Wonderbra 3D

Collateral / P.O.P. and In-Store - Campaign

09226A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Collateral / P.O.P. and In-Store - Campaign

09227A

2009 Advertising Merit Award

22squared / Atlanta

Atlanta Brewing Company

Etc.

Collateral / Posters - Single

09228A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Bag Poster

Collateral / Posters - Single

09229A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Tetris

Collateral / Posters - Single

09230A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Chinese painting

Collateral / Posters - Single

09231A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Collateral / Posters - Single

09232A

2009 Advertising Merit Award

OLSON / Minneapolis

Starkey Laboratories Inc.

Hearing Chart

Collateral / Posters - Single

09233A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Decrossifier

Collateral / Posters - Single

09234A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Pinky Restraint

Collateral / Posters - Single

09235A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Collar Clips

Collateral / Posters - Single

09236A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Cheap Posters

Collateral / Posters - Campaign

09237A

2009 Advertising Merit Award

BBDO New York / New York

Té Casan

Té Casan Poster Campaign

Collateral / Posters - Campaign

09238A

2009 Advertising Merit Award

Commerce House / Dallas

Bacon Salt

Bacon Salt Posters

Collateral / Posters - Campaign

09239A

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Saxsofunny (Sound Production)

Every Image has a Sound

Collateral / Posters - Campaign

09240A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

The Atlantic

The Atlantic Project

Collateral / Posters - Campaign

09241A

2009 Advertising Merit Award

Firehouse / Dallas

Fuel Clothing

When Did You Know?

Collateral / Posters - Campaign

09242A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - National Day's Promotion

Collateral / Posters - Campaign

09244A

2009 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Quick & Easy Convenience Store

QE Campaign

Collateral / Posters - Campaign

09245A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Collateral / Posters - Campaign

09246A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Dstv History Channel

Winners

Collateral / Posters - Campaign

09247A

2009 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Sansui Electronics Pvt. Ltd.

Parental Lock

Collateral / Posters - Campaign

09248A

2009 Advertising Merit Award

TBWA\Tequila Singapore / Singapore

Photolibrary

Needs

Collateral / Posters - Campaign

09249A

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Collateral / Promotion (Agencies creating work for individuals)

09250A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

09251A

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

09252A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Crab in the pack

Collateral / P.O.P. and In-Store - Single

09195A

2009 Advertising Merit Award

David&Goliath / El Segundo

Universal Studios Hollywood

Green Lisa

Collateral / P.O.P. and In-Store - Single

09196A

2009 Advertising Merit Award

DDB / Auckland

SKY Television

Tadpoles

Collateral / P.O.P. and In-Store - Single

09197A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / P.O.P. and In-Store - Single

09198A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Bunny Waffle

Collateral / P.O.P. and In-Store - Single

09199A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Chick Cone

Collateral / P.O.P. and In-Store - Single

09200A

2009 Advertising Merit Award

JWT San Juan / San Juan

Méndez & Co. / Heineken

Green is the new black

Collateral / P.O.P. and In-Store - Single

09201A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale : Fruit Peeler

Collateral / P.O.P. and In-Store - Single

09202A

2009 Advertising Merit Award

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral / P.O.P. and In-Store - Single

09203A

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