The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz' Agency: Clemenger BBDO Melbourne / Melbourne Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers Agency: JWT San Juan / San Juan Client: Susan G. Komen Category: Branded Content / Single
A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Rubik's Cube Agency: DDB / Auckland Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos Agency: Leo Burnett Warsaw / Warsaw Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Chocolate Research Facility - Connoisseur Series ( Packaging Design ) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Pte Ltd Category: Package Design / Single
ri (1) Bottle Design Agency: Doe Anderson / Louisville Client: RI/Beam Global Spirits & Wine Category: Package Design / Single
Lemon Tea Bags Agency: Leo Burnett India / Mumbai Client: Fudkor Foods Pvt Ltd Category: Package Design / Single
Dr. Moeller’s Quince Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Metallica - Death Magnetic CD packaging Agency: Turner Duckworth / San Francisco Client: Metallica Category: Package Design / Single
Mission Nippon Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Package Design / Single
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Crab in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa Agency: David&Goliath / El Segundo Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black Agency: JWT San Juan / San Juan Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters Agency: Ogilvy & Mather / Bangalore Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single

2009 Advertising Merit Award

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Branded Content / Single

09471T

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Foster's Group: Carlton Dry

Team Dry 'Tokyo Blitz'

Branded Content / Single

09472T

2009 Advertising Merit Award

DDB WEST / San Francisco

Green Works

The Reverse Graffiti Project

Branded Content / Single

09473T

2009 Advertising Merit Award

JWT San Juan / San Juan

Susan G. Komen

5 Women, 5 Composers

Branded Content / Single

09474T

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

2009 Interactive Merit Award

argonauten G2 GmbH / Berlin

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

09136N

2009 Advertising Merit Award

DDB / Auckland

Elephanta

Rubik's Cube

Small Space Print / Black and White or Color: Less than a Page - Campaign

09162A

2009 Advertising Merit Award

Leo Burnett Warsaw / Warsaw

Insektum-2

Mosquitos

Small Space Print / Black and White or Color: Less than a Page - Campaign

09163A

2009 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility Pte Ltd

Chocolate Research Facility - Connoisseur Series ( Packaging Design )

Package Design / Single

09109D

2009 Design Merit Award

Doe Anderson / Louisville

RI/Beam Global Spirits & Wine

ri (1) Bottle Design

Package Design / Single

09110D

2009 Design Merit Award

Leo Burnett India / Mumbai

Fudkor Foods Pvt Ltd

Lemon Tea Bags

Package Design / Single

09111D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince

Package Design / Single

09112D

2009 Design Merit Award

Turner Duckworth / San Francisco

Metallica

Metallica - Death Magnetic CD packaging

Package Design / Single

09113D

2009 Design Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

Mission Nippon

Package Design / Single

09114D

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Crab in the pack

Collateral / P.O.P. and In-Store - Single

09195A

2009 Advertising Merit Award

David&Goliath / El Segundo

Universal Studios Hollywood

Green Lisa

Collateral / P.O.P. and In-Store - Single

09196A

2009 Advertising Merit Award

DDB / Auckland

SKY Television

Tadpoles

Collateral / P.O.P. and In-Store - Single

09197A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / P.O.P. and In-Store - Single

09198A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Bunny Waffle

Collateral / P.O.P. and In-Store - Single

09199A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Chick Cone

Collateral / P.O.P. and In-Store - Single

09200A

2009 Advertising Merit Award

JWT San Juan / San Juan

Méndez & Co. / Heineken

Green is the new black

Collateral / P.O.P. and In-Store - Single

09201A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale : Fruit Peeler

Collateral / P.O.P. and In-Store - Single

09202A

2009 Advertising Merit Award

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral / P.O.P. and In-Store - Single

09203A

2009 Advertising Merit Award

Ogilvy & Mather / Bangalore

SAB Miller India

The Elusive Coasters

Collateral / P.O.P. and In-Store - Single

09204A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair

Collateral / P.O.P. and In-Store - Single

09205A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Psycho

Collateral / P.O.P. and In-Store - Single

09206A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley

Collateral / P.O.P. and In-Store - Single

09207A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Toilet

Collateral / P.O.P. and In-Store - Single

09208A

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