The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack
Agency: BBDO Bangkok Ltd. / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes
Agency: BBDO Singapore / Singapore
Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering
Agency: Crispin Porter + Bogusky / Boulder
Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces
Agency: Euro RSCG Singapore Pte Ltd / Singapore
Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign
Agency: JWT / Dubai
Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars
Agency: JWT Advertising / Sydney
Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview
Agency: jwt mexico / df
Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money
Agency: Net#Work BBDO / Hyde Park
Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Prolam Y&R / Santiago
Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age
Agency: Saatchi & Saatchi Russia / Moscow
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET - KAFKA
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8
Agency: AlmapBBDO / São Paulo
Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack
Agency: BBDO Bangkok Ltd. / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman
Agency: Grey Beijing / Beijing
Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips
Agency: Leo Burnett Italy / Milan
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded
Agency: PT. Bates141 Indonesia / Jakarta
Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
King Kong
Agency: Y&R Propaganda / São Paulo
Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Latin Stock (image bank)
Title:
Great photos
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09114A
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Mercedes-Benz Switzerland
Title:
Palindrome
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09115A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09131A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09132A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
IMAGINATION - DOTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09133A
Award:
2009 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09134A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09135A
Award:
2009 Advertising Merit Award
Agency:
BBDO Singapore / Singapore
Client:
FedEx
Title:
FedEx Boxes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09136A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09137A
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Giro
Title:
Gironeering
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09138A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
America's Native Spirit
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09139A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Singapore Pte Ltd / Singapore
Client:
Nikon
Title:
Faces
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09140A
Award:
2009 Advertising Merit Award
Agency:
JWT / Dubai
Client:
Nicola Finetti
Title:
Nicola Finetti fashion campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09141A
Award:
2009 Advertising Merit Award
Agency:
JWT Advertising / Sydney
Client:
Olympus
Title:
Olympus Binoculars
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09142A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09143A
Award:
2009 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09144A
Award:
2009 Advertising Merit Award
Agency:
Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client:
Finger Magazine
Title:
Finger Statistics
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09145A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
WMF
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09146A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Night/Day
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09147A
Award:
2009 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Mercedes Benz
Title:
Spend Your Money
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09148A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Land Rover
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09149A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09150A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09151A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Russia / Moscow
Client:
Procter & Gamble
Title:
Correct Your Age
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09152A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET - KAFKA
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09116A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
AUDI
Title:
AUDI R8
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09117A
Award:
2009 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
Tesco Lotus
Title:
Fish in the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09118A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09119A
Award:
2009 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ smart
Title:
HOMAGE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09120A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
GSK
Title:
Panadol - Milkman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09121A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
iuraGt
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09122A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Batman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09123A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
Procter & Gamble
Title:
Hair Lips
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09124A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Clock
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09125A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Slide
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09126A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09127A
Award:
2009 Advertising Merit Award
Agency:
PT. Bates141 Indonesia / Jakarta
Client:
PT. Digital Asia Utama
Title:
Photoshop Sweded
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09128A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09129A