The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
Carrier Pigeons Agency: BBDO/New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood Agency: Crispin Porter + Bogusky/Boulder Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control Agency: DDB Brasil / Sao Paulo Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender Agency: Madre / Buenos Aires Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports Agency: Uncle Grey Århus / Århus Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
eBay TV Campaign Agency: BBDO New York / New York Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise Agency: Hal Riney Publicis / San Francisco Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign Agency: TBWA\Chiat\Day, Inc. / New York Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning Agency: The Martin Agency / Richmond Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Short Attention Span Agency: doug agency / Toronto Client: Worldwide Short Film Festival Category: Consumer Television / :20 and Under - Campaign
Viagra Intermission Campaign Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc, VIAGRA Category: Consumer Television / :20 and Under - Campaign
Channel 4 documentary sponsorship Agency: DDB / London Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys Agency: Cossette / Toronto Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate Agency: DeVito/Verdi / New York Client: Village Inn Category: Consumer Television / :20 and Under - Single
Amigos Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
Nordic Tuesday Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One Agency: Carmichael Lynch / Minneapolis Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons Agency: Fitzgerald+CO / Atlanta Client: Durex Category: Consumer Television / :30/:25 - Single
Wings Agency: Grey Worldwide / New York Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox Agency: Juniper Park / Toronto Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich Agency: JWT / New York Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Geyser Agency: JWT / New York Client: Huggies Category: Consumer Television / :30/:25 - Single
Working Late Agency: Saatchi & Saatchi New York / New York Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good Agency: TBWA\Chiat\Day / Los Angeles Client: Pepsi Category: Consumer Television / :30/:25 - Single

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Advertising Merit Award

BBDO/New York

FedEx

Carrier Pigeons

Consumer Television / Over :30 - Single - max. :90

09333T

2009 Advertising Merit Award

BBH / London

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

09334T

2009 Advertising Merit Award

Crispin Porter + Bogusky/Boulder

Hulu

Alec in Huluwood

Consumer Television / Over :30 - Single - max. :90

09335T

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

Parental Control

Consumer Television / Over :30 - Single - max. :90

09336T

2009 Advertising Merit Award

Fallon London / London

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

09338T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Single - max. :90

09339T

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

09340T

2009 Advertising Merit Award

Madre / Buenos Aires

Lucchetti

Blender

Consumer Television / Over :30 - Single - max. :90

09341T

2009 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

09342T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Chocolate Man

Consumer Television / Over :30 - Single - max. :90

09343T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Squares

Consumer Television / Over :30 - Single - max. :90

09344T

2009 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Rewind City

Consumer Television / Over :30 - Single - max. :90

09345T

2009 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike

Oscar- Bad Listener

Consumer Television / Over :30 - Single - max. :90

09347T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

LeBron 6 - Chalk

Consumer Television / Over :30 - Single - max. :90

09348T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Fate

Consumer Television / Over :30 - Single - max. :90

09349T

2009 Advertising Merit Award

DDB / London

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

09350T

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Campaign

09353T

2009 Advertising Merit Award

Uncle Grey Århus / Århus

OK Gasoline

Sponsor local sports

Consumer Television / Over :30 - Campaign

09354T

2009 Advertising Merit Award

Wieden + Kennedy, New York / New York

Jordan Brand

Jordan Brand

Consumer Television / Over :30 - Campaign

09355T

2009 Advertising Merit Award

BBDO New York / New York

eBay

eBay TV Campaign

Consumer Television / :30/:25 - Campaign

09380T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

King Campaign

Consumer Television / :30/:25 - Campaign

09382T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Coke Zero Campaign

Consumer Television / :30/:25 - Campaign

09383T

2009 Advertising Merit Award

Hal Riney Publicis / San Francisco

G4 Network

Bruise

Consumer Television / :30/:25 - Campaign

09384T

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Hotels.com

Phase 2 Campaign

Consumer Television / :30/:25 - Campaign

09385T

2009 Advertising Merit Award

The Martin Agency / Richmond

Ping

Warning

Consumer Television / :30/:25 - Campaign

09386T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength

Consumer Television / :30/:25 - Campaign

09387T

2009 Advertising Merit Award

doug agency / Toronto

Worldwide Short Film Festival

Short Attention Span

Consumer Television / :20 and Under - Campaign

09391T

2009 Advertising Merit Award

TAXI Canada Inc / Toronto

Pfizer Canada Inc, VIAGRA

Viagra Intermission Campaign

Consumer Television / :20 and Under - Campaign

09393T

2009 Advertising Merit Award

DDB / London

Volkswagen

Channel 4 documentary sponsorship

Consumer Television / :20 and Under - Campaign

09394T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / :20 and Under - Single

09388T

2009 Advertising Merit Award

Cossette / Toronto

General Mills - Pizza Pops

Monkeys

Consumer Television / :20 and Under - Single

09389T

2009 Advertising Merit Award

DeVito/Verdi / New York

Village Inn

Plate

Consumer Television / :20 and Under - Single

09390T

2009 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Amigos

Consumer Television / Commercials of var. length - Campaign

09396T

2009 Advertising Merit Award

BBDO New York / New York

FedEx

Nordic Tuesday

Consumer Television / :30/:25 - Single

09358T

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Jack Link's Beef Jerky

Cold One

Consumer Television / :30/:25 - Single

09360T

2009 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Dude Vegas

Consumer Television / :30/:25 - Single

09361T

2009 Advertising Merit Award

Fitzgerald+CO / Atlanta

Durex

Balloons

Consumer Television / :30/:25 - Single

09362T

2009 Advertising Merit Award

Grey Worldwide / New York

Etrade

Wings

Consumer Television / :30/:25 - Single

09363T

2009 Advertising Merit Award

Juniper Park / Toronto

Frito-Lay

Breadbox

Consumer Television / :30/:25 - Single

09364T

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Cat Sandwich

Consumer Television / :30/:25 - Single

09365T

2009 Advertising Merit Award

JWT / New York

Huggies

Geyser

Consumer Television / :30/:25 - Single

09366T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Tide to Go

Working Late

Consumer Television / :30/:25 - Single

09367T

2009 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Pepsi

I'm Good

Consumer Television / :30/:25 - Single

09368T

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