The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / ZĂĽrich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive