The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes
Agency: BBDO / Singapore
Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering
Agency: Crispin Porter + Bogusky / Boulder
Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces
Agency: Euro RSCG Singapore Pte Ltd / Singapore
Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign
Agency: JWT / Dubai
Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars
Agency: JWT Advertising / Sydney
Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview
Agency: jwt mexico / df
Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money
Agency: Net#Work BBDO / Hyde Park
Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Prolam Y&R / Santiago
Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age
Agency: Saatchi & Saatchi Russia / Moscow
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
19 Below Corporate Identity
Agency: Barkley / Kansas City
Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva
Agency: Blok Design / Mexico D.F.
Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary
Agency: ENJIN Inc. / Tokyo
Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation
Agency: GJP Advertising + Design / Toronto
Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity
Agency: Happy F&B / Gothenburg
Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery
Agency: Paprika / Montreal
Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window
Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity
Agency: Wolff Olins / New York
Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
Palin As President
Agency: Goodby Silverstein and Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham
Client: Nike Inc. Category: Non-Broadcast / Single
Letters
Agency: Ogilvy & Mather / Toronto
Client: Post Cereals - Diamond Shreddies Category: Non-Broadcast / Single
Spirig- Show Me Your Dark Side Mother Nature
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Single
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09131A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09132A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
IMAGINATION - DOTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09133A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09134A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09135A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
FedEx
Title:
FedEx Boxes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09136A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09137A
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Giro
Title:
Gironeering
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09138A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
America's Native Spirit
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09139A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Singapore Pte Ltd / Singapore
Client:
Nikon
Title:
Faces
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09140A
Award:
2009 Advertising Merit Award
Agency:
JWT / Dubai
Client:
Nicola Finetti
Title:
Nicola Finetti fashion campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09141A
Award:
2009 Advertising Merit Award
Agency:
JWT Advertising / Sydney
Client:
Olympus
Title:
Olympus Binoculars
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09142A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09143A
Award:
2009 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09144A
Award:
2009 Advertising Merit Award
Agency:
Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client:
Finger Magazine
Title:
Finger Statistics
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09145A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
WMF
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09146A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Night/Day
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09147A
Award:
2009 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Mercedes Benz
Title:
Spend Your Money
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09148A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Land Rover
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09149A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09150A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09151A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Russia / Moscow
Client:
Procter & Gamble
Title:
Correct Your Age
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09152A
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09388T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
General Mills - Pizza Pops
Title:
Monkeys
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09389T
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Village Inn
Title:
Plate
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09390T
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09099D
Award:
2009 Design Merit Award
Agency:
Blok Design / Mexico D.F.
Client:
Evolutiva
Title:
Evolutiva
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09100D
Award:
2009 Design Merit Award
Agency:
ENJIN Inc. / Tokyo
Client:
ENJIN Inc.
Title:
ENJIN Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09101D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
All Hail Ideation
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09102D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09103D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Sam Communications
Title:
Sam Stationery
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09104D
Award:
2009 Design Merit Award
Agency:
Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client:
Sulakshan Kulkarni Cricket Academy
Title:
Broken Window
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09105D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09106D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
KGB
Title:
KGB Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09107D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09108D
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Advertising Merit Award
Agency:
BMB / London
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Annual ID:
09413T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
self-produced
Title:
Palin As President
Category:
Non-Broadcast / Single
Annual ID:
09414T
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Anthem
Category:
Non-Broadcast / Single
Annual ID:
09415T
Award:
2009 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Inc.
Title:
Nike Game Changers "Rush Hour 4"
Category:
Non-Broadcast / Single
Annual ID:
09416T
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Post Cereals - Diamond Shreddies
Title:
Letters
Category:
Non-Broadcast / Single
Annual ID:
09417T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Women
Title:
Spirig- Show Me Your Dark Side Mother Nature
Category:
Non-Broadcast / Single
Annual ID:
09418T
