The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz'
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers
Agency: JWT San Juan / San Juan
Client: Susan G. Komen Category: Branded Content / Single
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single