The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Nordic Tuesday Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One Agency: Carmichael Lynch / Minneapolis Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons Agency: Fitzgerald+CO / Atlanta Client: Durex Category: Consumer Television / :30/:25 - Single
Wings Agency: Grey Worldwide / New York Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox Agency: Juniper Park / Toronto Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich Agency: JWT / New York Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Geyser Agency: JWT / New York Client: Huggies Category: Consumer Television / :30/:25 - Single
Working Late Agency: Saatchi & Saatchi New York / New York Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good Agency: TBWA\Chiat\Day / Los Angeles Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
The V-Word Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Envelope Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Bunnies Agency: TDA Advertising & Design / Boulder Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off Agency: Team One / El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble" Agency: Wieden+Kennedy/New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Dog Agency: DDB / London Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Cup Raise Agency: Young & Rubicam / New York Client: National Hockey League Category: Consumer Television / :30/:25 - Single
NewsArcade Agency: SS+K / New York City Client: msnbc.com Category: Brand Gaming / Offline
The VW Challenge Agency: DDB Worldwide Ltd. / Hong Kong Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Forever Story Agency: CHI&Partners / London Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
One Laptop per Child Equation Microsite Agency: TAXI, Inc. (NYC) / New York Client: One Laptop per Child Category: Public Service/Cultural Institutions/Educational / Microsites
Planet Protector Agency: Ogilvy Beijing / Beijing Client: Canon Category: Public Service/Cultural Institutions/Educational / Microsites
Coupon Agency: DDB Canada / Vancouver / Vancouver Client: Kinsa Category: Banners - Dynamic / Single
cube Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Jeep® Cherokee "Nature" Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Snowy Road Agency: Saatchi / Toronto Client: Toyota Canada Category: Banners - Dynamic / Single
Speed Agency: Kitchen Leo Burnett / Oslo Client: Flytoget (Oslo airport express) Category: Banners - Dynamic / Single
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Adobe - Real or Fake? Agency: Traction / San Francisco Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation Agency: Deasign / Stockholm Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games Agency: Fallon Worldwide / Minneapolis Client: Johnson Controls Category: Brand Gaming / Online
MTV Backchannel Agency: MTV Networks / New York Client: MTV Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space- Agency: Dentsu Razorfish / Tokyo Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Pony Heart Quest Agency: Clemenger BBDO / Sydney Client: Sega Category: Brand Gaming / Online
Ride the Scuba Agency: Play / London Client: Foster's Category: Brand Gaming / Online
Rooftop Racer Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Brand Gaming / Online
Mesatex Japan Fabric 2009 Agency: 702 Design Works Inc. / Tokyo Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Single

2009 Advertising Merit Award

BBDO New York / New York

FedEx

Nordic Tuesday

Consumer Television / :30/:25 - Single

09358T

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Jack Link's Beef Jerky

Cold One

Consumer Television / :30/:25 - Single

09360T

2009 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Dude Vegas

Consumer Television / :30/:25 - Single

09361T

2009 Advertising Merit Award

Fitzgerald+CO / Atlanta

Durex

Balloons

Consumer Television / :30/:25 - Single

09362T

2009 Advertising Merit Award

Grey Worldwide / New York

Etrade

Wings

Consumer Television / :30/:25 - Single

09363T

2009 Advertising Merit Award

Juniper Park / Toronto

Frito-Lay

Breadbox

Consumer Television / :30/:25 - Single

09364T

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Cat Sandwich

Consumer Television / :30/:25 - Single

09365T

2009 Advertising Merit Award

JWT / New York

Huggies

Geyser

Consumer Television / :30/:25 - Single

09366T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Tide to Go

Working Late

Consumer Television / :30/:25 - Single

09367T

2009 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Pepsi

I'm Good

Consumer Television / :30/:25 - Single

09368T

2009 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Bean Counter

Consumer Television / :30/:25 - Single

09369T

2009 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

The V-Word

Consumer Television / :30/:25 - Single

09370T

2009 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Envelope

Consumer Television / :30/:25 - Single

09371T

2009 Advertising Merit Award

TDA Advertising & Design / Boulder

FirstBank

Bunnies

Consumer Television / :30/:25 - Single

09372T

2009 Advertising Merit Award

Team One / El Segundo

Lexus

Lift Off

Consumer Television / :30/:25 - Single

09373T

2009 Advertising Merit Award

Wieden+Kennedy/New York

ESPN

ESPN "Scrabble"

Consumer Television / :30/:25 - Single

09374T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength II- TV Doctor

Consumer Television / :30/:25 - Single

09375T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Swagger- Lord Brian

Consumer Television / :30/:25 - Single

09376T

2009 Advertising Merit Award

DDB / London

Volkswagen

Dog

Consumer Television / :30/:25 - Single

09378T

2009 Advertising Merit Award

Young & Rubicam / New York

National Hockey League

Cup Raise

Consumer Television / :30/:25 - Single

09379T

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

NewsArcade

Brand Gaming / Offline

09190N

2009 Interactive Merit Award

DDB Worldwide Ltd. / Hong Kong

Volkswagen Hong Kong Ltd.

The VW Challenge

Brand Gaming / Offline

09191N

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Interactive Merit Award

CHI&Partners / London

The Carphone Warehouse

Forever Story

Public Service/Cultural Institutions/Educational / Microsites

09261N

2009 Interactive Merit Award

TAXI, Inc. (NYC) / New York

One Laptop per Child

One Laptop per Child Equation Microsite

Public Service/Cultural Institutions/Educational / Microsites

09262N

2009 Interactive Merit Award

Ogilvy Beijing / Beijing

Canon

Planet Protector

Public Service/Cultural Institutions/Educational / Microsites

09263N

2009 Interactive Merit Award

DDB Canada / Vancouver / Vancouver

Kinsa

Coupon

Banners - Dynamic / Single

09109N

2009 Interactive Merit Award

Dentsu Inc. / Tokyo

Japan Advertising Counci

cube

Banners - Dynamic / Single

09110N

2009 Interactive Merit Award

Elephant Seven Hamburg GmbH / 10245 Berlin

Chrysler Deutschland GmbH

Jeep® Cherokee "Nature"

Banners - Dynamic / Single

09111N

2009 Interactive Merit Award

Saatchi / Toronto

Toyota Canada

Snowy Road

Banners - Dynamic / Single

09112N

2009 Interactive Merit Award

Kitchen Leo Burnett / Oslo

Flytoget (Oslo airport express)

Speed

Banners - Dynamic / Single

09113N

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Collateral / Promotion (Agencies creating work for individuals)

09250A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

09251A

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

09252A

2009 Interactive Merit Award

Traction / San Francisco

Adobe

Adobe - Real or Fake?

Brand Gaming / Online

09182N

2009 Interactive Merit Award

Deasign / Stockholm

Unilever

AXE Wheel of Temptation

Brand Gaming / Online

09183N

2009 Interactive Merit Award

Fallon Worldwide / Minneapolis

Johnson Controls

Ingenuity Online Games

Brand Gaming / Online

09184N

2009 Interactive Merit Award

MTV Networks / New York

MTV

MTV Backchannel

Brand Gaming / Online

09185N

2009 Interactive Merit Award

Dentsu Razorfish / Tokyo

NISSIN FOOD PRODUCTS

NOODLE ON NOODLE -Aim for space-

Brand Gaming / Online

09186N

2009 Interactive Merit Award

Clemenger BBDO / Sydney

Sega

Pony Heart Quest

Brand Gaming / Online

09187N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Brand Gaming / Online

09188N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Rooftop Racer

Brand Gaming / Online

09189N

2009 Design Merit Award

702 Design Works Inc. / Tokyo

Mesatex Japan Inc.

Mesatex Japan Fabric 2009

Collateral Design / Posters - Single

09132D

2009 Design Merit Award

AMGD / Anders Malmströmer Grafisk Design / Stockholm

Kivik Art Centre

The Tower

Collateral Design / Posters - Single

09133D

2009 Design Merit Award

Apple / Cupertino

Apple

Southeast Asia Online Store Launch Poster

Collateral Design / Posters - Single

09134D

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