The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Wheelchair Bus Shelter
Agency: BBDO / New York
Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Solar Billboard
Agency: Juniper Park / Toronto
Client: Frito-Lay/ SunChips Category: Outdoor / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Outdoor / Single
Directory
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: The Architecture Society Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better
Agency: Sagmeister Inc. / New York
Client: Experimenta Category: Outdoor / Single
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Latin Stock (image bank)
Title:
Great photos
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09114A
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Mercedes-Benz Switzerland
Title:
Palindrome
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09115A
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
Christopher & Dana Reeve Foundation
Title:
Wheelchair Bus Shelter
Category:
Outdoor / Single
Annual ID:
09203D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Ostrich
Category:
Outdoor / Single
Annual ID:
09204D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Door Hanger
Category:
Outdoor / Single
Annual ID:
09205D
Award:
2009 Design Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Saturn
Title:
EF Fuel Efficiency
Category:
Outdoor / Single
Annual ID:
09206D
Award:
2009 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay/ SunChips
Title:
Solar Billboard
Category:
Outdoor / Single
Annual ID:
09207D
Award:
2009 Design Merit Award
Agency:
JWT / Royal Oak
Client:
Ford Edge
Title:
Mosiac
Category:
Outdoor / Single
Annual ID:
09208D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Outdoor / Single
Annual ID:
09209D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
TIDE Longer Lasting Whites
Category:
Outdoor / Single
Annual ID:
09210D
Award:
2009 Design Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
The Architecture Society
Title:
Directory
Category:
Outdoor / Single
Annual ID:
09211D
Award:
2009 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony
Title:
Exploding Note
Category:
Outdoor / Single
Annual ID:
09212D
Award:
2009 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Experimenta
Title:
Obsessions Make My Life Worse and My Work Better
Category:
Outdoor / Single
Annual ID:
09213D
Award:
2009 Interactive Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
PetaBitfs Corporation
Title:
Blog Ground Music
Category:
Branded Applications / Web
Annual ID:
09193N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Branded Applications / Web
Annual ID:
09194N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Have It Your Way '08 (Poll-a-izer)
Category:
Branded Applications / Web
Annual ID:
09195N
Award:
2009 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
RUSH - An Interactive Adventure
Category:
Branded Applications / Web
Annual ID:
09196N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
Spectra Visual Newsreader
Category:
Branded Applications / Web
Annual ID:
09197N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Branded Applications / Web
Annual ID:
09198N
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Vote the Issues
Title:
Obamccain
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09256A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Amnesty International
Title:
Everybody Against Everybody.
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09257A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Jordi
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09258A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Juantxu
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09259A
Award:
2009 Advertising Merit Award
Agency:
STIR / Milwaukee
Client:
Milwaukee River Keeper
Title:
Clean River
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09260A
Award:
2009 Advertising Merit Award
Agency:
Storåkers McCann AB / Stockholm
Client:
The modern museeum
Title:
Banana
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09261A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
BC Lung Association
Title:
For More Information
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09262A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick Conlon
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09263A
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World´s First Ephemeral Museum
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09253N
Award:
2009 Interactive Merit Award
Agency:
Mark / Sydney
Client:
Sydney Dogs & Cats Home
Title:
Throw Us A Bone
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
09265N
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Crab in the pack
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09195A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Universal Studios Hollywood
Title:
Green Lisa
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09196A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Tadpoles
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09197A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09198A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Bunny Waffle
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09199A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Chick Cone
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09200A
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09201A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale : Fruit Peeler
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09202A
Award:
2009 Advertising Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09203A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Bangalore
Client:
SAB Miller India
Title:
The Elusive Coasters
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09204A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09205A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09206A
