The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Engineering Viewbook Agency: 160over90 / Philadelphia Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away Agency: BarfootWorldwide / Dallas Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse Agency: BBDO Chile / Santiago Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn Agency: Cheil worldwide / New Delhi Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
212 Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Design Indaba 11 programmes Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Design Indaba Plastic Brochure Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Stone Center Vessel Agency: WORK Labs / Richmond Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
Amigos Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
IKEA Home Furnishing Liner Agency: ADK / Tokyo Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Cop Chase Agency: BBDO Detroit / Troy Client: Chrysler LLC Category: Outdoor / Outdoor - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Fruit Burst Agency: DDB / Auckland Client: Cadbury Category: Outdoor / Outdoor - Single
Night Reflection Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
Van Agency: Energy BBDO / Chicago Client: Canadian Club Category: Outdoor / Outdoor - Single
Pause Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single
The idea "True Greatness" Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner" Agency: McGarrah Jessee / Austin Client: Shiner Category: Outdoor / Outdoor - Single
Paintings Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED Agency: TBWA\ESPAÑA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Get undressd Agency: Jung von Matt, Zurich / Zürich Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows Agency: JWT Caracas / Caracas Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck Agency: Lowe New York / New York Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Women's Rights" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff Agency: Saatchi & Saatchi / Petaling Jaya Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum Agency: Saatchi & Saatchi Thailand / Bangkok Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy Agency: Young & Rubicam / New York Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Rubik's Cube Agency: DDB / Auckland Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos Agency: Leo Burnett Warsaw / Warsaw Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention Agency: Goodby Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports Agency: Uncle Grey Århus / Århus Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
CHRISTMAS WRAPPING PAPER Agency: Abbott Mead Vickers BBDO / London Client: KID'S COMPANY Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
City Harvest "Tray" Agency: DRAFTFCB / New York Client: City Harvest Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2009 Design Merit Award

160over90 / Philadelphia

University of Dayton

Engineering Viewbook

Branding / Booklet/Brochure

09066D

2009 Design Merit Award

BarfootWorldwide / Dallas

Sappi Paper, Clampitt Paper

Keeping Things We Like from Going Away

Branding / Booklet/Brochure

09067D

2009 Design Merit Award

BBDO Chile / Santiago

Water of Patagonia

Crevasse

Branding / Booklet/Brochure

09068D

2009 Design Merit Award

Cheil worldwide / New Delhi

Noah's Ark Creative Academy

Trace and Learn

Branding / Booklet/Brochure

09069D

2009 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Quirin Bank AG

Hide and Seek Booklet

Branding / Booklet/Brochure

09070D

2009 Design Merit Award

Opolis Design / Tigard

Nike

Nike Sportswear Icon Book

Branding / Booklet/Brochure

09071D

2009 Design Merit Award

Opolis Design / Tigard

Nike

212 Recap Book

Branding / Booklet/Brochure

09072D

2009 Design Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba 11 programmes

Branding / Booklet/Brochure

09073D

2009 Design Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Plastic Brochure

Branding / Booklet/Brochure

09074D

2009 Design Merit Award

WORK Labs / Richmond

Charles Luck Stone Center

Charles Luck Stone Center Vessel

Branding / Booklet/Brochure

09075D

2009 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Amigos

Consumer Television / Commercials of var. length - Campaign

09396T

2009 Advertising Merit Award

ADK / Tokyo

IKEA Japan K.K.

IKEA Home Furnishing Liner

Outdoor / Outdoor - Single

09164A

2009 Advertising Merit Award

BBDO Detroit / Troy

Chrysler LLC

Cop Chase

Outdoor / Outdoor - Single

09165A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Outdoor / Outdoor - Single

09166A

2009 Advertising Merit Award

DDB / Auckland

Cadbury

Fruit Burst

Outdoor / Outdoor - Single

09167A

2009 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's 24 Hour Store

Night Reflection

Outdoor / Outdoor - Single

09168A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Van

Outdoor / Outdoor - Single

09169A

2009 Advertising Merit Award

JWT London / London

Nestle / Kit Kat

Pause

Outdoor / Outdoor - Single

09170A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Daimler AG

The idea "True Greatness"

Outdoor / Outdoor - Single

09171A

2009 Advertising Merit Award

McGarrah Jessee / Austin

Shiner

Men's Room Poster "Renting Shiner"

Outdoor / Outdoor - Single

09172A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Paintings

Outdoor / Outdoor - Single

09173A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Outdoor / Outdoor - Single

09174A

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Outdoor / Outdoor - Single

09175A

2009 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY COMPUTER ENTERTAINMENT

HANDCUFFED

Outdoor / Outdoor - Single

09176A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Paul Smith & Gromit in Duchamp

Outdoor / Outdoor - Single

09177A

2009 Advertising Merit Award

Jung von Matt, Zurich / Zürich

Prostate Cancer Foundation

Get undressd

Public Service/Political Print / Newspaper or Magazine - Campaign

09264A

2009 Advertising Merit Award

JWT Caracas / Caracas

Amnesty International

Windows

Public Service/Political Print / Newspaper or Magazine - Campaign

09265A

2009 Advertising Merit Award

Lowe New York / New York

Light of Life

Check Your Neck

Public Service/Political Print / Newspaper or Magazine - Campaign

09266A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited - Sanctuary Asia

Fashion Victims

Public Service/Political Print / Newspaper or Magazine - Campaign

09267A

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

Action Group for World Solidarity

"Women's Rights" Campaign

Public Service/Political Print / Newspaper or Magazine - Campaign

09268A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Guinness Anchor Berhad

Stop/Traffic Light/Roadworks/Cliff

Public Service/Political Print / Newspaper or Magazine - Campaign

09269A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Lua Viet Tours

Cu Chi Tunnels Museum

Public Service/Political Print / Newspaper or Magazine - Campaign

09270A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Internationale Gesellschaft für Menschenrechte

Dictators Cake Fight

Public Service/Political Print / Newspaper or Magazine - Campaign

09271A

2009 Advertising Merit Award

Young & Rubicam / New York

National Disaster Search Dog Foundation

Patrick, Maria, Roy

Public Service/Political Print / Newspaper or Magazine - Campaign

09272A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Advertising Merit Award

DDB / Auckland

Elephanta

Rubik's Cube

Small Space Print / Black and White or Color: Less than a Page - Campaign

09162A

2009 Advertising Merit Award

Leo Burnett Warsaw / Warsaw

Insektum-2

Mosquitos

Small Space Print / Black and White or Color: Less than a Page - Campaign

09163A

2009 Advertising Merit Award

Dan McCormack / London

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

09351T

2009 Advertising Merit Award

Goodby Silverstein and Partners / San Francisco

Comcast

HD Intervention

Consumer Television / Over :30 - Campaign

09352T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Campaign

09353T

2009 Advertising Merit Award

Uncle Grey Århus / Århus

OK Gasoline

Sponsor local sports

Consumer Television / Over :30 - Campaign

09354T

2009 Advertising Merit Award

Wieden + Kennedy, New York / New York

Jordan Brand

Jordan Brand

Consumer Television / Over :30 - Campaign

09355T

2009 Design Merit Award

Abbott Mead Vickers BBDO / London

KID'S COMPANY

CHRISTMAS WRAPPING PAPER

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

09273D

2009 Design Merit Award

DRAFTFCB / New York

City Harvest

City Harvest "Tray"

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

09274D

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