Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Farmgate Wines Agency: Alt Group / Ponsonby Client: Farmgate Wines Category: Package Design / Campaign
Biscuits Can Agency: Antonio Policarpo / Evora Client: Boa Boca Gourmet Category: Package Design / Campaign
Apple Notebooks Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
JAQK Cellars Full House Agency: Hatch Design / San Francisco Client: JAQK Cellars Category: Package Design / Campaign
Powerfuel Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
Oilchange Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign
FUNAI'S FUNA SUSHI Agency: Ogilvy & Mather Japan / Shibuya-ku Client: FUNAI Category: Package Design / Campaign
Ugly Mug Packaging Agency: Young and Laramore / Indianapolis Client: Ugly Mug Coffee Category: Package Design / Campaign
Chocolate Research Facility - Connoisseur Series ( Packaging Design ) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Pte Ltd Category: Package Design / Single
ri (1) Bottle Design Agency: Doe Anderson / Louisville Client: RI/Beam Global Spirits & Wine Category: Package Design / Single
Lemon Tea Bags Agency: Leo Burnett India / Mumbai Client: Fudkor Foods Pvt Ltd Category: Package Design / Single
Dr. Moeller’s Quince Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Metallica - Death Magnetic CD packaging Agency: Turner Duckworth / San Francisco Client: Metallica Category: Package Design / Single
Mission Nippon Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Package Design / Single

2009 Design Merit Award

Alt Group / Ponsonby

Farmgate Wines

Farmgate Wines

Package Design / Campaign

09115D

2009 Design Merit Award

Antonio Policarpo / Evora

Boa Boca Gourmet

Biscuits Can

Package Design / Campaign

09116D

2009 Design Merit Award

Apple / Cupertino

Apple

Apple Notebooks

Package Design / Campaign

09117D

2009 Design Merit Award

Hatch Design / San Francisco

JAQK Cellars

JAQK Cellars Full House

Package Design / Campaign

09118D

2009 Design Merit Award

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Powerfuel

Package Design / Campaign

09119D

2009 Design Merit Award

Kolle Rebbe / Hamburg

Anthony´s Garage Winery

Oilchange

Package Design / Campaign

09120D

2009 Design Merit Award

Ogilvy & Mather Japan / Shibuya-ku

FUNAI

FUNAI'S FUNA SUSHI

Package Design / Campaign

09121D

2009 Design Merit Award

Young and Laramore / Indianapolis

Ugly Mug Coffee

Ugly Mug Packaging

Package Design / Campaign

09122D

2009 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility Pte Ltd

Chocolate Research Facility - Connoisseur Series ( Packaging Design )

Package Design / Single

09109D

2009 Design Merit Award

Doe Anderson / Louisville

RI/Beam Global Spirits & Wine

ri (1) Bottle Design

Package Design / Single

09110D

2009 Design Merit Award

Leo Burnett India / Mumbai

Fudkor Foods Pvt Ltd

Lemon Tea Bags

Package Design / Single

09111D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince

Package Design / Single

09112D

2009 Design Merit Award

Turner Duckworth / San Francisco

Metallica

Metallica - Death Magnetic CD packaging

Package Design / Single

09113D

2009 Design Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

Mission Nippon

Package Design / Single

09114D


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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