WHAT IS THE ONE SHOW
The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
ENTER NOW. CHANGE YOUR DESTINY.
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PAST WINNERS
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Farmgate Wines
Title:
Farmgate Wines
Category:
Package Design / Campaign
Annual ID:
09115D
Award:
2009 Design Merit Award
Agency:
Antonio Policarpo / Evora
Client:
Boa Boca Gourmet
Title:
Biscuits Can
Category:
Package Design / Campaign
Annual ID:
09116D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Notebooks
Category:
Package Design / Campaign
Annual ID:
09117D
Award:
2009 Design Merit Award
Agency:
Hatch Design / San Francisco
Client:
JAQK Cellars
Title:
JAQK Cellars Full House
Category:
Package Design / Campaign
Annual ID:
09118D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Annual ID:
09119D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Annual ID:
09120D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
FUNAI
Title:
FUNAI'S FUNA SUSHI
Category:
Package Design / Campaign
Annual ID:
09121D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Packaging
Category:
Package Design / Campaign
Annual ID:
09122D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility Pte Ltd
Title:
Chocolate Research Facility - Connoisseur Series ( Packaging Design )
Category:
Package Design / Single
Annual ID:
09109D
Award:
2009 Design Merit Award
Agency:
Doe Anderson / Louisville
Client:
RI/Beam Global Spirits & Wine
Title:
ri (1) Bottle Design
Category:
Package Design / Single
Annual ID:
09110D
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Fudkor Foods Pvt Ltd
Title:
Lemon Tea Bags
Category:
Package Design / Single
Annual ID:
09111D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince
Category:
Package Design / Single
Annual ID:
09112D
Award:
2009 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Metallica
Title:
Metallica - Death Magnetic CD packaging
Category:
Package Design / Single
Annual ID:
09113D
Award:
2009 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Mission Nippon
Category:
Package Design / Single
Annual ID:
09114D
WHAT'S IN A NAME?
The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".
After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.
2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.
Previous Year's Info: