The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Typescape
Agency: iyamadesign inc. / Tokyo
Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Lost Husband / Lost Wife / Lost Child
Agency: Kinetic Singapore / Singapore
Client: Pave Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Ourselves
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Campaign
eBay TV Campaign
Agency: BBDO New York / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cliff Freeman Website
Agency: Cliff Freeman & Partners / New York
Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Self-Promotion / Websites
Man/if /esto
Agency: IF Interactive / Petaling Jaya
Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground)
Agency: Kilo Studio Pte Ltd / Singapore
Client: U Le Chang Category: Self-Promotion / Websites
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo
Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington
Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO Bangkok Ltd. / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Guardian Garden
Title:
Typescape
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09270D
Award:
2009 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Pave
Title:
Lost Husband / Lost Wife / Lost Child
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09271D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Save Ourselves
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09272D
Award:
2009 Interactive Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Annual ID:
09105N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09106N
Award:
2009 Interactive Merit Award
Agency:
Lowe London / London
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Annual ID:
09107N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Annual ID:
09108N
Award:
2009 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Interactive Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cliff Freeman & Partners
Title:
Cliff Freeman Website
Category:
Self-Promotion / Websites
Annual ID:
09254N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Design your own eco-car
Category:
Self-Promotion / Websites
Annual ID:
09255N
Award:
2009 Interactive Merit Award
Agency:
IF Interactive / Petaling Jaya
Client:
IF Interactive
Title:
Man/if /esto
Category:
Self-Promotion / Websites
Annual ID:
09256N
Award:
2009 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
S&V Harmonice Mundi
Category:
Self-Promotion / Websites
Annual ID:
09257N
Award:
2009 Interactive Merit Award
Agency:
Kilo Studio Pte Ltd / Singapore
Client:
U Le Chang
Title:
U Le Chang (The Playground)
Category:
Self-Promotion / Websites
Annual ID:
09258N
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09084A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09085A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09086A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09087A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09088A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09089A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09090A
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09091A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09092A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09093A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09094A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09095A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09096A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Alexander McQueen & Gromit in Paul Smith
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09097A
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09388T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
General Mills - Pizza Pops
Title:
Monkeys
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09389T
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Village Inn
Title:
Plate
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09390T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
These spots ran on the Superbowl
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
09403T
Award:
2009 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Annual ID:
09132D
Award:
2009 Design Merit Award
Agency:
AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Annual ID:
09133D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Southeast Asia Online Store Launch Poster
Category:
Collateral Design / Posters - Single
Annual ID:
09134D
Award:
2009 Design Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Annual ID:
09135D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -I
Category:
Collateral Design / Posters - Single
Annual ID:
09136D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -II
Category:
Collateral Design / Posters - Single
Annual ID:
09137D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Annual ID:
09138D
Award:
2009 Design Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Hard Rock Cafe
Title:
Halloween
Category:
Collateral Design / Posters - Single
Annual ID:
09139D
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve, Economy, Marathons
Category:
Consumer Radio / Campaign
Annual ID:
09330R
Award:
2009 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Annual ID:
09331R
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09211A
Award:
2009 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09212A
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Motorclothes
Title:
Motorclothes Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09213A
