The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Typescape Agency: iyamadesign inc. / Tokyo Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Lost Husband / Lost Wife / Lost Child Agency: Kinetic Singapore / Singapore Client: Pave Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Ourselves Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
"Clear your head banner Campaign" Agency: MEMAC Ogilvy Dubai / Dubai Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Clues Agency: Lowe London / London Client: John Lewis Category: Banners - Fixed Space / Campaign
Exaggerate Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Campaign
eBay TV Campaign Agency: BBDO New York / New York Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise Agency: Hal Riney Publicis / San Francisco Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign Agency: TBWA\Chiat\Day, Inc. / New York Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning Agency: The Martin Agency / Richmond Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
Newspaper Burrito Agency: Cossette / Toronto Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table Agency: Euro RSCG Worldwide / New York Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot Agency: Ogilvy & Mather Singapore / Singapore Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index Agency: PUBLICIS NY / NY Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street' Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys Agency: Cossette / Toronto Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate Agency: DeVito/Verdi / New York Client: Village Inn Category: Consumer Television / :20 and Under - Single
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Mesatex Japan Fabric 2009 Agency: 702 Design Works Inc. / Tokyo Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand Agency: Clemenger BBDO / Wellington Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I Agency: DENTSU INC. Tokyo / Tokyo Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II Agency: DENTSU INC. Tokyo / Tokyo Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween Agency: Naga DDB/Rapp / Petaling Jaya Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
New Year's Eve, Economy, Marathons Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Campaign
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign

2009 Design Merit Award

iyamadesign inc. / Tokyo

Guardian Garden

Typescape

Public Service/Non-Profit/Educational / Posters - Campaign

09270D

2009 Design Merit Award

Kinetic Singapore / Singapore

Pave

Lost Husband / Lost Wife / Lost Child

Public Service/Non-Profit/Educational / Posters - Campaign

09271D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

WWF - India

Save Ourselves

Public Service/Non-Profit/Educational / Posters - Campaign

09272D

2009 Interactive Merit Award

MEMAC Ogilvy Dubai / Dubai

GlaxoSmithKline / Panadol

"Clear your head banner Campaign"

Banners - Fixed Space / Campaign

09105N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's Pizza

Cheerleader Banners

Banners - Fixed Space / Campaign

09106N

2009 Interactive Merit Award

Lowe London / London

John Lewis

Clues

Banners - Fixed Space / Campaign

09107N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Exaggerate

Banners - Fixed Space / Campaign

09108N

2009 Advertising Merit Award

BBDO New York / New York

eBay

eBay TV Campaign

Consumer Television / :30/:25 - Campaign

09380T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

King Campaign

Consumer Television / :30/:25 - Campaign

09382T

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Coke Zero Campaign

Consumer Television / :30/:25 - Campaign

09383T

2009 Advertising Merit Award

Hal Riney Publicis / San Francisco

G4 Network

Bruise

Consumer Television / :30/:25 - Campaign

09384T

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Hotels.com

Phase 2 Campaign

Consumer Television / :30/:25 - Campaign

09385T

2009 Advertising Merit Award

The Martin Agency / Richmond

Ping

Warning

Consumer Television / :30/:25 - Campaign

09386T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Pro Strength

Consumer Television / :30/:25 - Campaign

09387T

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Advertising Merit Award

Cossette / Toronto

McDonald's

Newspaper Burrito

Consumer Newspaper / Full Page or Spread - Single

09084A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

Reckitt Benckiser/Old English

Table

Consumer Newspaper / Full Page or Spread - Single

09085A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Condominium

Consumer Newspaper / Full Page or Spread - Single

09086A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Consumer Newspaper / Full Page or Spread - Single

09087A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

GSK

Menstrual Robot

Consumer Newspaper / Full Page or Spread - Single

09088A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Singapore

Brain

Consumer Newspaper / Full Page or Spread - Single

09089A

2009 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen Golf

R32 Ball

Consumer Newspaper / Full Page or Spread - Single

09090A

2009 Advertising Merit Award

PUBLICIS NY / NY

P&G / Pepto-Bismol

Stock Index

Consumer Newspaper / Full Page or Spread - Single

09091A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Show Friends

Consumer Newspaper / Full Page or Spread - Single

09092A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.White'

Consumer Newspaper / Full Page or Spread - Single

09093A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Blue'

Consumer Newspaper / Full Page or Spread - Single

09094A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Brown'

Consumer Newspaper / Full Page or Spread - Single

09095A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

'Street'

Consumer Newspaper / Full Page or Spread - Single

09096A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Alexander McQueen & Gromit in Paul Smith

Consumer Newspaper / Full Page or Spread - Single

09097A

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / :20 and Under - Single

09388T

2009 Advertising Merit Award

Cossette / Toronto

General Mills - Pizza Pops

Monkeys

Consumer Television / :20 and Under - Single

09389T

2009 Advertising Merit Award

DeVito/Verdi / New York

Village Inn

Plate

Consumer Television / :20 and Under - Single

09390T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

2009 Design Merit Award

702 Design Works Inc. / Tokyo

Mesatex Japan Inc.

Mesatex Japan Fabric 2009

Collateral Design / Posters - Single

09132D

2009 Design Merit Award

AMGD / Anders Malmströmer Grafisk Design / Stockholm

Kivik Art Centre

The Tower

Collateral Design / Posters - Single

09133D

2009 Design Merit Award

Apple / Cupertino

Apple

Southeast Asia Online Store Launch Poster

Collateral Design / Posters - Single

09134D

2009 Design Merit Award

Clemenger BBDO / Wellington

New Zealand Post

A-Z of New Zealand

Collateral Design / Posters - Single

09135D

2009 Design Merit Award

DENTSU INC. Tokyo / Tokyo

Laforet Harajuku Co., Ltd.

Laforet Xmas -I

Collateral Design / Posters - Single

09136D

2009 Design Merit Award

DENTSU INC. Tokyo / Tokyo

Laforet Harajuku Co., Ltd.

Laforet Xmas -II

Collateral Design / Posters - Single

09137D

2009 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Citroen Deutschland AG

Cornering lights

Collateral Design / Posters - Single

09138D

2009 Design Merit Award

Naga DDB/Rapp / Petaling Jaya

Hard Rock Cafe

Halloween

Collateral Design / Posters - Single

09139D

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve, Economy, Marathons

Consumer Radio / Campaign

09330R

2009 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

09331R

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Collateral / P.O.P. and In-Store - Campaign

09211A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Collateral / P.O.P. and In-Store - Campaign

09212A

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson Motorclothes

Motorclothes Campaign

Collateral / P.O.P. and In-Store - Campaign

09213A

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