The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Throw Us A Bone Agency: Mark / Sydney Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
The Insight Story Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn Agency: Loducca Publicidade / São Paulo Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker Agency: Ogilvy & Mather, Thailand / Bangkok Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff Agency: Publicis Conseil / PARIS Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake? Agency: The Jupiter Drawing Room / Johannesburg Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
These spots ran on the Superbowl Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
HIV ART Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips Agency: JWT Italia / Milano Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock Agency: Mau! / Chicago Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War Agency: Ogilvy Stockholm / Stockholm Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
Connectivity Agency: Anomaly / New York Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum Agency: Leo Burnett Lisboa / lisboa Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse Agency: Saatchi & Saatchi New York / New York Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign Agency: Wieden + Kennedy / Portland Client: Laika Category: Integrated Branding / Integrated Branding Campaign
Blog Ground Music Agency: Daiko Advertising Inc. / Osaka Client: PetaBitfs Corporation Category: Branded Applications / Web
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer) Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader Agency: SS+K / New York City Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
A Day in The Life of Chennai Agency: JWT / Mumbai Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival Agency: TBWA\NEBOKO / Amstelveen Client: IDFA Category: Cinema Advertising / Campaign
New Year's Eve, Economy, Marathons Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Campaign
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Engineering Viewbook Agency: 160over90 / Philadelphia Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away Agency: BarfootWorldwide / Dallas Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse Agency: BBDO Chile / Santiago Client: Water of Patagonia Category: Branding / Booklet/Brochure

2009 Interactive Merit Award

Mark / Sydney

Sydney Dogs & Cats Home

Throw Us A Bone

Public Service/Cultural Institutions/Educational / Mobile

09265N

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

The Insight Story

Consumer Newspaper / Full Page or Spread - Campaign

09098A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Newspaper / Full Page or Spread - Campaign

09099A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Survival

Consumer Newspaper / Full Page or Spread - Campaign

09100A

2009 Advertising Merit Award

Loducca Publicidade / São Paulo

MTV

Old Porn

Consumer Newspaper / Full Page or Spread - Campaign

09101A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Consumer Newspaper / Full Page or Spread - Campaign

09102A

2009 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

NAM NGAI HONG Plastic Houseware Manufacturer

Doretos / Orio / Locker

Consumer Newspaper / Full Page or Spread - Campaign

09103A

2009 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

Hard Stuff

Consumer Newspaper / Full Page or Spread - Campaign

09104A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Toys

Consumer Newspaper / Full Page or Spread - Campaign

09105A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Newspaper / Full Page or Spread - Campaign

09106A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Consumer Newspaper / Full Page or Spread - Campaign

09107A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Consumer Newspaper / Full Page or Spread - Campaign

09108A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Augsburger Allgemeine Zeitung

Global news is first local news

Consumer Newspaper / Full Page or Spread - Campaign

09109A

2009 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

CNA

Tippex - Made a Mistake?

Consumer Newspaper / Full Page or Spread - Campaign

09110A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Vultures

Consumer Newspaper / Full Page or Spread - Campaign

09111A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Mannequins

Consumer Newspaper / Full Page or Spread - Campaign

09112A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Consumer Newspaper / Full Page or Spread - Campaign

09113A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

These spots ran on the Superbowl

Consumer Television / Under $80K Budget - Campaign

09403T

2009 Advertising Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Arcon - Aids Research & Control Center

HIV ART

Public Service/Political Print / Outdoor and Posters - Campaign

09290A

2009 Advertising Merit Award

JWT Italia / Milano

Muf - Comics National Museum

Comic-strips

Public Service/Political Print / Outdoor and Posters - Campaign

09291A

2009 Advertising Merit Award

Mau! / Chicago

Amazon Watch

Human Stock

Public Service/Political Print / Outdoor and Posters - Campaign

09292A

2009 Advertising Merit Award

McKee Wallwork Cleveland Advertising / Albuquerque

TheNewOrleansProject.org

N.O. Project Poster Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

09293A

2009 Advertising Merit Award

Ogilvy Stockholm / Stockholm

United Nations Sweden

True Evidence of War

Public Service/Political Print / Outdoor and Posters - Campaign

09294A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

Ball Point/Felt Tip/Fountain Pen

Public Service/Political Print / Outdoor and Posters - Campaign

09295A

2009 Advertising Merit Award

Anomaly / New York

Converse

Connectivity

Integrated Branding / Integrated Branding Campaign

09459G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding / Integrated Branding Campaign

09460G

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Frucor

Samedi Says

Integrated Branding / Integrated Branding Campaign

09461G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Integrated Branding / Integrated Branding Campaign

09462G

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding / Integrated Branding Campaign

09463G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding / Integrated Branding Campaign

09464G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Integrated Branding / Integrated Branding Campaign

09465G

2009 Advertising Merit Award

Leo Burnett Lisboa / lisboa

Pampero Rum

World's First Ephemeral Museum

Integrated Branding / Integrated Branding Campaign

09466G

2009 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

MTRC - ELEMENTS

Flirting with sound

Integrated Branding / Integrated Branding Campaign

09467G

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

JCPenney

Doghouse

Integrated Branding / Integrated Branding Campaign

09468G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

This is not a jersey

Integrated Branding / Integrated Branding Campaign

09469G

2009 Advertising Merit Award

Wieden + Kennedy / Portland

Laika

Coraline Integrated Campaign

Integrated Branding / Integrated Branding Campaign

09470G

2009 Interactive Merit Award

Daiko Advertising Inc. / Osaka

PetaBitfs Corporation

Blog Ground Music

Branded Applications / Web

09193N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Branded Applications / Web

09194N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Have It Your Way '08 (Poll-a-izer)

Branded Applications / Web

09195N

2009 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

RUSH - An Interactive Adventure

Branded Applications / Web

09196N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

Spectra Visual Newsreader

Branded Applications / Web

09197N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Radio Matchmaker

Branded Applications / Web

09198N

2009 Advertising Merit Award

JWT / Mumbai

THE TIMES OF INDIA

A Day in The Life of Chennai

Cinema Advertising / Campaign

09410T

2009 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

WMF Pressure cooker

Cinema Advertising / Campaign

09411T

2009 Advertising Merit Award

TBWA\NEBOKO / Amstelveen

IDFA

IDFA - International Documentary Film Festival

Cinema Advertising / Campaign

09412T

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve, Economy, Marathons

Consumer Radio / Campaign

09330R

2009 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

09331R

2009 Design Merit Award

160over90 / Philadelphia

University of Dayton

Engineering Viewbook

Branding / Booklet/Brochure

09066D

2009 Design Merit Award

BarfootWorldwide / Dallas

Sappi Paper, Clampitt Paper

Keeping Things We Like from Going Away

Branding / Booklet/Brochure

09067D

2009 Design Merit Award

BBDO Chile / Santiago

Water of Patagonia

Crevasse

Branding / Booklet/Brochure

09068D

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