The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN Agency: McCann Erickson Colombia / Bogota Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On Agency: Superfad / New York Client: Durex Category: Consumer Television / Under $80K Budget - Single
"Clear your head banner Campaign" Agency: MEMAC Ogilvy Dubai / Dubai Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Clues Agency: Lowe London / London Client: John Lewis Category: Banners - Fixed Space / Campaign
Exaggerate Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Campaign
365&36.5 communications Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Promotion (Agencies creating work for individuals)
Lose your belly Agency: Leo Burnett Dubai / Dubai Client: Zohra Mouhetta Category: Collateral Design / Promotion (Agencies creating work for individuals)
Balloon Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Design / Promotion (Agencies creating work for individuals)
Short Film Fest Agency: Ogilvy & Mather / Mumbai Client: Hindustan Unilever Ltd. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stamps Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: India Post Category: Collateral Design / Promotion (Agencies creating work for individuals)
Carrot Beer! Agency: Pereira & O'Dell / San Francisco Client: Carrots Boutique San Francisco Category: Collateral Design / Promotion (Agencies creating work for individuals)
Go Miniman Go T-Shirt Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Collateral Design / Promotion (Agencies creating work for individuals)
Bird Droppings Agency: The Classic Partnership Advertising / Dubai Client: Clive Temple Category: Collateral Design / Promotion (Agencies creating work for individuals)
Living Proof Consumer Cards Agency: Wolff Olins / New York Client: Living Proof Category: Collateral Design / Promotion (Agencies creating work for individuals)
New Year's Eve, Economy, Marathons Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Campaign
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Beer Agency: Goodby, Silverstein & Partners / San Francisco Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story Agency: King James / Cape Town Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky Agency: Opolis Design / Tigard Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy Agency: Paprika / Montreal Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass Agency: The Old Shanghai Firecracker Factory / johannesburg Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Etc. Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Bag Poster Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Single
Guinness - Tetris Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart Agency: OLSON / Minneapolis Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

2009 Advertising Merit Award

McCann Erickson Colombia / Bogota

SONY ERICSSON

SONY ERICSSON WALKMAN

Consumer Television / Under $80K Budget - Single

09400T

2009 Advertising Merit Award

Superfad / New York

Durex

Get It On

Consumer Television / Under $80K Budget - Single

09401T

2009 Interactive Merit Award

MEMAC Ogilvy Dubai / Dubai

GlaxoSmithKline / Panadol

"Clear your head banner Campaign"

Banners - Fixed Space / Campaign

09105N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's Pizza

Cheerleader Banners

Banners - Fixed Space / Campaign

09106N

2009 Interactive Merit Award

Lowe London / London

John Lewis

Clues

Banners - Fixed Space / Campaign

09107N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Exaggerate

Banners - Fixed Space / Campaign

09108N

2009 Design Merit Award

601bisang / seoul

601bisang

365&36.5 communications

Collateral Design / Promotion (Agencies creating work for individuals)

09171D

2009 Design Merit Award

Leo Burnett Dubai / Dubai

Zohra Mouhetta

Lose your belly

Collateral Design / Promotion (Agencies creating work for individuals)

09172D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Balloon

Collateral Design / Promotion (Agencies creating work for individuals)

09173D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

Hindustan Unilever Ltd.

Short Film Fest

Collateral Design / Promotion (Agencies creating work for individuals)

09174D

2009 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

India Post

Stamps

Collateral Design / Promotion (Agencies creating work for individuals)

09175D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

Carrots Boutique San Francisco

Carrot Beer!

Collateral Design / Promotion (Agencies creating work for individuals)

09176D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go T-Shirt

Collateral Design / Promotion (Agencies creating work for individuals)

09177D

2009 Design Merit Award

The Classic Partnership Advertising / Dubai

Clive Temple

Bird Droppings

Collateral Design / Promotion (Agencies creating work for individuals)

09178D

2009 Design Merit Award

Wolff Olins / New York

Living Proof

Living Proof Consumer Cards

Collateral Design / Promotion (Agencies creating work for individuals)

09179D

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve, Economy, Marathons

Consumer Radio / Campaign

09330R

2009 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

09331R

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

2009 Interactive Merit Award

argonauten G2 GmbH / Berlin

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

09136N

2009 Design Merit Award

Goodby, Silverstein & Partners / San Francisco

Goodby, Silverstein & Partners

Beer

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09180D

2009 Design Merit Award

Happy F&B / Gothenburg

Happy F&B

Happy Wrapping

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09181D

2009 Design Merit Award

King James / Cape Town

King James

What's your Story

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09182D

2009 Design Merit Award

Opolis Design / Tigard

Opolis Design

Blocky

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09183D

2009 Design Merit Award

Paprika / Montreal

Paprika

Graffititherapy

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09184D

2009 Design Merit Award

The Old Shanghai Firecracker Factory / johannesburg

The Old Shanghai Firecracker Factory

Water glass

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09185D

2009 Advertising Merit Award

22squared / Atlanta

Atlanta Brewing Company

Etc.

Collateral / Posters - Single

09228A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Bag Poster

Collateral / Posters - Single

09229A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Tetris

Collateral / Posters - Single

09230A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Chinese painting

Collateral / Posters - Single

09231A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Collateral / Posters - Single

09232A

2009 Advertising Merit Award

OLSON / Minneapolis

Starkey Laboratories Inc.

Hearing Chart

Collateral / Posters - Single

09233A

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