The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Spend Less R/C Plane Banner Agency: David&Goliath / El Segundo Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil. Agency: DENTSU INC. / Tokyo Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves. Agency: DENTSU INC.KANSAI / Osaka Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING Agency: FoxP2 / Cape Town Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam Agency: Ground Zero / Los Angeles Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store Agency: Johannes Leonardo / New York Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe Agency: JWT / New York Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries Agency: Leo Burnett / Chicago Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition Agency: Leo Burnett& Target SA / Bucharest Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner Agency: mortierbrigade / brussels Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water Agency: Rethink / Vancouver Client: Science World Category: Innovation in Advertising & Marketing / Single
Civic Musical Road Agency: RPA / Santa Monica Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines Agency: THEY / Amsterdam Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
Anthems Agency: Johannes Leonardo / New York Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers Agency: Factory Design Labs / Denver Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves Agency: R/GA / New York Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
Animated URL Agency: Jung von Matt AG / Stuttgart Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It Agency: Dare / London Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT Agency: Fjord Interactive Marketing + Technology / Toronto Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring Agency: AKQA / San Francisco Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi Agency: Jung von Matt AG / Hamburg Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
27 Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single
Saving Money Agency: Amalgamated / New York Client: Big Lots Category: Consumer Radio / Single
Much Much Agency: Clemenger BBDO / Sydney Client: Thredbo Category: Consumer Radio / Single
Recycling Agency: Demner, Merlicek & Bergmann / Vienna Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza Agency: DraftFCB New Zealand / Auckland Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
Cucaraches Agency: Energy BBDO / Chicago Client: Combat Category: Consumer Radio / Single
Punctuation Agency: Leo Burnett / Melbourne Client: Connex Category: Consumer Radio / Single
Golf Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Single
New Year's Eve Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Economy Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support Agency: Saatchi & Saatchi New York / New York Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman Agency: TBWA\Chiat\Day, Inc. / New York Client: Snickers Category: Consumer Radio / Single

2009 Advertising Merit Award

David&Goliath / El Segundo

Kia Motors

Spend Less R/C Plane Banner

Innovation in Advertising & Marketing / Single

09424G

2009 Advertising Merit Award

DENTSU INC. / Tokyo

BONMAISON

The world’s first advertising that returns to the soil.

Innovation in Advertising & Marketing / Single

09425G

2009 Advertising Merit Award

DENTSU INC.KANSAI / Osaka

The Asahi Shimbun Company

The Asahi Newspaper Moves.

Innovation in Advertising & Marketing / Single

09426G

2009 Advertising Merit Award

Droga5 / New York

Jewish Council for Education & Reseach

The Great Schlep

Innovation in Advertising & Marketing / Single

09427G

2009 Advertising Merit Award

FoxP2 / Cape Town

MASTERLOCK

PENNYFARTHING

Innovation in Advertising & Marketing / Single

09428G

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

stern Gruner+Jahr AG & Co KG

Fast news

Innovation in Advertising & Marketing / Single

09429G

2009 Advertising Merit Award

Ground Zero / Los Angeles

Ground Zero

GZ Cam

Innovation in Advertising & Marketing / Single

09430G

2009 Advertising Merit Award

Johannes Leonardo / New York

Nomis Sports Innovations

Right Boot Store

Innovation in Advertising & Marketing / Single

09431G

2009 Advertising Merit Award

Jung von Matt AG / Berlin

Amnesty international

Eye-Tracking

Innovation in Advertising & Marketing / Single

09432G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Mistletoe

Innovation in Advertising & Marketing / Single

09433G

2009 Advertising Merit Award

Leo Burnett / Chicago

ComEd

Topiaries

Innovation in Advertising & Marketing / Single

09434G

2009 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Innovation in Advertising & Marketing / Single

09435G

2009 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

Tide Board

Innovation in Advertising & Marketing / Single

09436G

2009 Advertising Merit Award

Leo Burnett& Target SA / Bucharest

Grigore Antipa Nation History Museum

The Dinosaurs Exhibition

Innovation in Advertising & Marketing / Single

09437G

2009 Advertising Merit Award

mortierbrigade / brussels

gerolsteiner

change your name in gerolsteiner

Innovation in Advertising & Marketing / Single

09438G

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

VDub Frames

Innovation in Advertising & Marketing / Single

09439G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Innovation in Advertising & Marketing / Single

09440G

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Innovation in Advertising & Marketing / Single

09441G

2009 Advertising Merit Award

Rethink / Vancouver

Science World

Walk on Water

Innovation in Advertising & Marketing / Single

09442G

2009 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Co.

Civic Musical Road

Innovation in Advertising & Marketing / Single

09443G

2009 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Farmers Market

Innovation in Advertising & Marketing / Single

09444G

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Expedia.com GmbH

„Weather-Channel-Guerilla“

Innovation in Advertising & Marketing / Single

09445G

2009 Advertising Merit Award

TBWA\ Deutschland, Berlin / Berlin

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Innovation in Advertising & Marketing / Single

09446G

2009 Advertising Merit Award

THEY / Amsterdam

CoffeeCompany

WiFi Headlines

Innovation in Advertising & Marketing / Single

09447G

2009 Interactive Merit Award

Johannes Leonardo / New York

Pangea Day

Anthems

Online Branded Content / Campaign

09219N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

Meet the Beckers

Online Branded Content / Campaign

09220N

2009 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball Signature Moves

Online Branded Content / Campaign

09221N

2009 Interactive Merit Award

Wieden + Kennedy / London

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

09222N

2009 Interactive Merit Award

Jung von Matt AG / Stuttgart

Sixt Car Rental

Animated URL

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09223N

2009 Interactive Merit Award

AKQA / London

Nike

Bootcamp

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09224N

2009 Interactive Merit Award

Dare / London

Sony Ericsson

Find It

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09225N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09226N

2009 Interactive Merit Award

Fjord Interactive Marketing + Technology / Toronto

Samsung Canada

Samsung's Follow your INSTINCT

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09227N

2009 Interactive Merit Award

AKQA / San Francisco

McDonald's

The Lost Ring

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09228N

2009 Interactive Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Germanwings GmbH

Wi-Fi Advertising

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09229N

2009 Interactive Merit Award

Jung von Matt AG / Hamburg

SIXT

WiFi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

09230N

2009 Advertising Merit Award

.start GmbH / Munich

Münchner Ticket-Center

27

Consumer Radio / Single

09313R

2009 Advertising Merit Award

Amalgamated / New York

Big Lots

Saving Money

Consumer Radio / Single

09314R

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Thredbo

Much Much

Consumer Radio / Single

09315R

2009 Advertising Merit Award

Demner, Merlicek & Bergmann / Vienna

Dkfm. A. Tree GmbH

Recycling

Consumer Radio / Single

09316R

2009 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Son

Consumer Radio / Single

09317R

2009 Advertising Merit Award

Draftfcb Deutschland GmbH / Hamburg

SC Johnson GmbH

Packing Luggage

Consumer Radio / Single

09318R

2009 Advertising Merit Award

DraftFCB New Zealand / Auckland

LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)

Beckstravaganza

Consumer Radio / Single

09319R

2009 Advertising Merit Award

Energy BBDO / Chicago

Combat

Cucaraches

Consumer Radio / Single

09320R

2009 Advertising Merit Award

Leo Burnett / Melbourne

Connex

Punctuation

Consumer Radio / Single

09321R

2009 Advertising Merit Award

Rethink / Vancouver

Playland

Golf

Consumer Radio / Single

09322R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

New Year's Eve

Consumer Radio / Single

09323R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Economy

Consumer Radio / Single

09324R

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Stuffit

Calling Tech Support

Consumer Radio / Single

09325R

2009 Advertising Merit Award

TBWA\Chiat\Day, Inc. / New York

Snickers

Sluggish Spokesman

Consumer Radio / Single

09326R

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