The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main
Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Handcuffed
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / P.O.P. and In-Store - Single
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
Engineering Viewbook
Agency: 160over90 / Philadelphia
Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away
Agency: BarfootWorldwide / Dallas
Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse
Agency: BBDO Chile / Santiago
Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn
Agency: Cheil worldwide / New Delhi
Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book
Agency: Opolis Design / Tigard
Client: Nike Category: Branding / Booklet/Brochure
Design Indaba 11 programmes
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Design Indaba Plastic Brochure
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Stone Center Vessel
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt am Main
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Annual ID:
09266N
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09404T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
BONJOVIS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09405T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
TOMSELLECKS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09406T
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09407T
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09408T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09409T
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Crab in the pack
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09195A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Universal Studios Hollywood
Title:
Green Lisa
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09196A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Tadpoles
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09197A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09198A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Bunny Waffle
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09199A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Chick Cone
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09200A
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09201A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale : Fruit Peeler
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09202A
Award:
2009 Advertising Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09203A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Bangalore
Client:
SAB Miller India
Title:
The Elusive Coasters
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09204A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09205A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09206A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09207A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09208A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Park
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09209A
Award:
2009 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Handcuffed
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09210A
Award:
2009 Interactive Merit Award
Agency:
Agency.com / NY
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Annual ID:
09094N
Award:
2009 Interactive Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Annual ID:
09095N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Annual ID:
09096N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Annual ID:
09097N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Annual ID:
09098N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Annual ID:
09099N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Annual ID:
09100N
Award:
2009 Interactive Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Annual ID:
09101N
Award:
2009 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09102N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Annual ID:
09103N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Annual ID:
09104N
Award:
2009 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
University of Dayton
Title:
Engineering Viewbook
Category:
Branding / Booklet/Brochure
Annual ID:
09066D
Award:
2009 Design Merit Award
Agency:
BarfootWorldwide / Dallas
Client:
Sappi Paper, Clampitt Paper
Title:
Keeping Things We Like from Going Away
Category:
Branding / Booklet/Brochure
Annual ID:
09067D
Award:
2009 Design Merit Award
Agency:
BBDO Chile / Santiago
Client:
Water of Patagonia
Title:
Crevasse
Category:
Branding / Booklet/Brochure
Annual ID:
09068D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Noah's Ark Creative Academy
Title:
Trace and Learn
Category:
Branding / Booklet/Brochure
Annual ID:
09069D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
09070D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Nike Sportswear Icon Book
Category:
Branding / Booklet/Brochure
Annual ID:
09071D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
212 Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09072D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 11 programmes
Category:
Branding / Booklet/Brochure
Annual ID:
09073D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Plastic Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
09074D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Stone Center Vessel
Category:
Branding / Booklet/Brochure
Annual ID:
09075D
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a sound
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09193A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pfizer
Title:
Old Gigolos
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09194A