The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
JOURNEY TO SOUTH
Agency: ADK / Tokyo
Client: Levi Strauss Japan Category: Branding / Booklet/Brochure
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Brand Book
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Branding / Booklet/Brochure
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Environmental Design / Single
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka
Client: Ichida Garden Category: Package Design / Campaign
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
The Playground Barometer.
Agency: Åkestam Holst / 10387
Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
SMS advice of delivery service
Agency: Daddy / Göteborg
Client: Posten Category: Banners - Fixed Space / Single
IBM Lotus Networked Banner
Agency: Ogilvy New York / New York
Client: IBM Category: Banners - Fixed Space / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Collateral Design / Posters - Single
Laforet Harajuku secret event poster
Agency: Good Design Company / Shibuya
Client: Laforet Category: Collateral Design / Posters - Single
MONEY: The Numbers
Agency: 702 Design Works Inc. / Tokyo
Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
iPod nano Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Asian Diversity:BEYOND THE GREAT WALL
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU INC. Category: Collateral Design / Posters - Campaign
MAMEW BRANDING POSTER
Agency: Good Design Company / Shibuya
Client: .jp Category: Collateral Design / Posters - Campaign
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Web Sites / E-Commerce
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Bruce Lee -Phone
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Million
Agency: Droga5 / New York
Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Balloonacy
Agency: POKE / London
Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
Oasis Dig Out Your Soul - On the Streets
Agency: BBH New York / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2009 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Annual ID:
09004D
Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D
Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D
Award:
2009 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
09007D
Award:
2009 Design Silver Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Annual ID:
09041D
Award:
2009 Design Bronze Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Environmental Design / Single
Annual ID:
09042D
Award:
2009 Advertising Silver Pencil
Agency:
Doug Agency
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09055T
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC.KANSAI / Osaka
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Annual ID:
09019D
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Annual ID:
09020D
Award:
2009 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Annual ID:
09021D
Award:
2009 Interactive Gold Pencil
Agency:
Åkestam Holst / 10387
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Annual ID:
09001N
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N
Award:
2009 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Annual ID:
09003N
Award:
2009 Interactive Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBM Lotus Networked Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09004N
Award:
2009 Design Gold Pencil
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Collateral Design / Posters - Single
Annual ID:
09022D
Award:
2009 Design Silver Pencil
Agency:
Good Design Company / Shibuya
Client:
Laforet
Title:
Laforet Harajuku secret event poster
Category:
Collateral Design / Posters - Single
Annual ID:
09023D
Award:
2009 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
NYTDC/3.14CREATIVE Inc.
Title:
MONEY: The Numbers
Category:
Collateral Design / Posters - Single
Annual ID:
09024D
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Annual ID:
09025D
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09026D
Award:
2009 Design Bronze Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
DENTSU INC.
Title:
Asian Diversity:BEYOND THE GREAT WALL
Category:
Collateral Design / Posters - Campaign
Annual ID:
09027D
Award:
2009 Design Bronze Pencil
Agency:
Good Design Company / Shibuya
Client:
.jp
Title:
MAMEW BRANDING POSTER
Category:
Collateral Design / Posters - Campaign
Annual ID:
09028D
Award:
2009 Interactive Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Annual ID:
09036N
Award:
2009 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Annual ID:
09031N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Annual ID:
09051N
Award:
2009 Interactive Gold Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Annual ID:
09052N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Online Branded Content / Single
Annual ID:
09055N
Award:
2009 Interactive Bronze Pencil
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Phone
Category:
Online Branded Content / Single
Annual ID:
09056N
Award:
2009 Advertising Gold Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09077G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Advertising Green
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09080G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09081G
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G
Award:
2009 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09061N
Award:
2009 Interactive Gold Pencil
Agency:
POKE / London
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09062N
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Annual ID:
09065G
Award:
2009 Advertising Silver Pencil
Agency:
BBH New York / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Annual ID:
09066G
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Annual ID:
09067G
Award:
2009 Advertising Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Annual ID:
09068G
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Design Gold Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09029D
Award:
2009 Design Silver Pencil
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09030D
Award:
2009 Design Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09031D
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
