The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Online
WEATHER Agency: AlmapBBDO / São Paulo Client: GREENPEACE Category: Brand Gaming / Online
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
NewsArcade Agency: SS+K / New York City Client: msnbc.com Category: Brand Gaming / Offline
The VW Challenge Agency: DDB Worldwide Ltd. / Hong Kong Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
A4 Driving Challenge iPhone Game Agency: Factory Design Labs / Denver Client: Audi Category: Brand Gaming / Mobile
Adobe - Real or Fake? Agency: Traction / San Francisco Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation Agency: Deasign / Stockholm Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games Agency: Fallon Worldwide / Minneapolis Client: Johnson Controls Category: Brand Gaming / Online
MTV Backchannel Agency: MTV Networks / New York Client: MTV Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space- Agency: Dentsu Razorfish / Tokyo Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Pony Heart Quest Agency: Clemenger BBDO / Sydney Client: Sega Category: Brand Gaming / Online
Ride the Scuba Agency: Play / London Client: Foster's Category: Brand Gaming / Online
Rooftop Racer Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Brand Gaming / Online

2009 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Doritos

Hotel 626

Brand Gaming / Online

09037N

2009 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

09038N

2009 Interactive Silver Pencil

Big Spaceship / Brooklyn

Sony Pictures

James Bond: Quantum of Solace Multiplayer Game

Brand Gaming / Online

09039N

2009 Interactive Bronze Pencil

AlmapBBDO / São Paulo

GREENPEACE

WEATHER

Brand Gaming / Online

09040N

2009 Interactive Bronze Pencil

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Brand Gaming / Online

09271N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

NewsArcade

Brand Gaming / Offline

09190N

2009 Interactive Merit Award

DDB Worldwide Ltd. / Hong Kong

Volkswagen Hong Kong Ltd.

The VW Challenge

Brand Gaming / Offline

09191N

2009 Interactive Merit Award

Factory Design Labs / Denver

Audi

A4 Driving Challenge iPhone Game

Brand Gaming / Mobile

09192N

2009 Interactive Merit Award

Traction / San Francisco

Adobe

Adobe - Real or Fake?

Brand Gaming / Online

09182N

2009 Interactive Merit Award

Deasign / Stockholm

Unilever

AXE Wheel of Temptation

Brand Gaming / Online

09183N

2009 Interactive Merit Award

Fallon Worldwide / Minneapolis

Johnson Controls

Ingenuity Online Games

Brand Gaming / Online

09184N

2009 Interactive Merit Award

MTV Networks / New York

MTV

MTV Backchannel

Brand Gaming / Online

09185N

2009 Interactive Merit Award

Dentsu Razorfish / Tokyo

NISSIN FOOD PRODUCTS

NOODLE ON NOODLE -Aim for space-

Brand Gaming / Online

09186N

2009 Interactive Merit Award

Clemenger BBDO / Sydney

Sega

Pony Heart Quest

Brand Gaming / Online

09187N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Brand Gaming / Online

09188N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Rooftop Racer

Brand Gaming / Online

09189N

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