The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Etc. Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Bag Poster Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Single
Guinness - Tetris Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart Agency: OLSON / Minneapolis Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single
Decrossifier Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Pinky Restraint Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Collar Clips Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Single
Cheap Posters Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Campaign
Té Casan Poster Campaign Agency: BBDO New York / New York Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters Agency: Commerce House / Dallas Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound Agency: DDB Brasil / Sao Paulo Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project Agency: Euro RSCG Worldwide / New York Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know? Agency: Firehouse / Dallas Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners Agency: Ogilvy Johannesburg / Johannesburg Client: Dstv History Channel Category: Collateral / Posters - Campaign
Parental Lock Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Sansui Electronics Pvt. Ltd. Category: Collateral / Posters - Campaign
Needs Agency: TBWA\Tequila Singapore / Singapore Client: Photolibrary Category: Collateral / Posters - Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Art Serving Capitalism Agency: Goodby, Silverstein & Partners / San Francisco Client: Goodby, Silverstein & Partners Category: Collateral / Self-promotion (Agencies or individuals )
Brand Book Agency: Engine Company 1 / San Francisco Client: Engine Company 1 Category: Collateral / Self-promotion (Agencies or individuals )
Eco Bags Agency: TBWA\Vancouver / Vancouver Client: TBWA\Vancouver Category: Collateral / Self-promotion (Agencies or individuals )
Crab in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa Agency: David&Goliath / El Segundo Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black Agency: JWT San Juan / San Juan Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters Agency: Ogilvy & Mather / Bangalore Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Collateral / P.O.P. and In-Store - Campaign

09019A

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Merit Award

22squared / Atlanta

Atlanta Brewing Company

Etc.

Collateral / Posters - Single

09228A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Bag Poster

Collateral / Posters - Single

09229A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Tetris

Collateral / Posters - Single

09230A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Chinese painting

Collateral / Posters - Single

09231A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Collateral / Posters - Single

09232A

2009 Advertising Merit Award

OLSON / Minneapolis

Starkey Laboratories Inc.

Hearing Chart

Collateral / Posters - Single

09233A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Decrossifier

Collateral / Posters - Single

09234A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Pinky Restraint

Collateral / Posters - Single

09235A

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

Miller

Collar Clips

Collateral / Posters - Single

09236A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Cheap Posters

Collateral / Posters - Campaign

09237A

2009 Advertising Merit Award

BBDO New York / New York

Té Casan

Té Casan Poster Campaign

Collateral / Posters - Campaign

09238A

2009 Advertising Merit Award

Commerce House / Dallas

Bacon Salt

Bacon Salt Posters

Collateral / Posters - Campaign

09239A

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Saxsofunny (Sound Production)

Every Image has a Sound

Collateral / Posters - Campaign

09240A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

The Atlantic

The Atlantic Project

Collateral / Posters - Campaign

09241A

2009 Advertising Merit Award

Firehouse / Dallas

Fuel Clothing

When Did You Know?

Collateral / Posters - Campaign

09242A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - National Day's Promotion

Collateral / Posters - Campaign

09244A

2009 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Quick & Easy Convenience Store

QE Campaign

Collateral / Posters - Campaign

09245A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Collateral / Posters - Campaign

09246A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Dstv History Channel

Winners

Collateral / Posters - Campaign

09247A

2009 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Sansui Electronics Pvt. Ltd.

Parental Lock

Collateral / Posters - Campaign

09248A

2009 Advertising Merit Award

TBWA\Tequila Singapore / Singapore

Photolibrary

Needs

Collateral / Posters - Campaign

09249A

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Collateral / Promotion (Agencies creating work for individuals)

09250A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

09251A

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

09252A

2009 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Goodby, Silverstein & Partners

Art Serving Capitalism

Collateral / Self-promotion (Agencies or individuals )

09243A

2009 Advertising Merit Award

Engine Company 1 / San Francisco

Engine Company 1

Brand Book

Collateral / Self-promotion (Agencies or individuals )

09253A

2009 Advertising Merit Award

TBWA\Vancouver / Vancouver

TBWA\Vancouver

Eco Bags

Collateral / Self-promotion (Agencies or individuals )

09254A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Crab in the pack

Collateral / P.O.P. and In-Store - Single

09195A

2009 Advertising Merit Award

David&Goliath / El Segundo

Universal Studios Hollywood

Green Lisa

Collateral / P.O.P. and In-Store - Single

09196A

2009 Advertising Merit Award

DDB / Auckland

SKY Television

Tadpoles

Collateral / P.O.P. and In-Store - Single

09197A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / P.O.P. and In-Store - Single

09198A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Bunny Waffle

Collateral / P.O.P. and In-Store - Single

09199A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Chick Cone

Collateral / P.O.P. and In-Store - Single

09200A

2009 Advertising Merit Award

JWT San Juan / San Juan

Méndez & Co. / Heineken

Green is the new black

Collateral / P.O.P. and In-Store - Single

09201A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale : Fruit Peeler

Collateral / P.O.P. and In-Store - Single

09202A

2009 Advertising Merit Award

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral / P.O.P. and In-Store - Single

09203A

2009 Advertising Merit Award

Ogilvy & Mather / Bangalore

SAB Miller India

The Elusive Coasters

Collateral / P.O.P. and In-Store - Single

09204A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair

Collateral / P.O.P. and In-Store - Single

09205A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Psycho

Collateral / P.O.P. and In-Store - Single

09206A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley

Collateral / P.O.P. and In-Store - Single

09207A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Toilet

Collateral / P.O.P. and In-Store - Single

09208A

Follow Us