The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Torture Test Agency: Lowe Limited / Bangkok Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
ESPN NASCAR "The Cup" Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Mountain Goat & Crocodile Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Husky & Camel Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Thailand Yellow Pages Earth Agency: Creative JuiceBangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Collateral / Posters - Single
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Crab in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa Agency: David&Goliath / El Segundo Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles Agency: DDB / Auckland Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black Agency: JWT San Juan / San Juan Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper Agency: Naga DDB/Rapp / Petaling Jaya Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters Agency: Ogilvy & Mather / Bangalore Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Park Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Handcuffed Agency: TBWA\ESPAÑA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / P.O.P. and In-Store - Single
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White Agency: David&Goliath / El Segundo Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego Agency: DDB / Auckland Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography" Agency: Draftfcb Johannesburg / Johannesburg Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat Agency: JWT / New York Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican Agency: JWT Shanghai / Shanghai Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex Agency: Leo Burnett / Bangkok Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays Agency: Leo Burnett / Sydney Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances Agency: Ogilvy Johannesburg / Johannesburg Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Etc. Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Bag Poster Agency: BBDO Bangkok Ltd. / Bangkok Client: HomePro Sale Category: Collateral / Posters - Single
Guinness - Tetris Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting Agency: Grey Beijing / Beijing Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single

2009 Advertising Silver Pencil

Lowe Limited / Bangkok

Unilever Thailand

Torture Test

Collateral / Promotion (Agencies creating work for individuals)

09023A

2009 Advertising Bronze Pencil

Wieden + Kennedy, New York / New York

ESPN NASCAR

ESPN NASCAR "The Cup"

Collateral / Promotion (Agencies creating work for individuals)

09024A

2009 Advertising Silver Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Mountain Goat & Crocodile

Collateral / P.O.P. and In-Store - Single

09017A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Husky & Camel

Collateral / P.O.P. and In-Store - Single

09018A

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Collateral / P.O.P. and In-Store - Campaign

09019A

2009 Advertising Silver Pencil

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Collateral / P.O.P. and In-Store - Campaign

09020A

2009 Advertising Bronze Pencil

DDB / London

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

09021A

2009 Advertising Silver Pencil

Creative JuiceBangkok (TBWA) / Bangkok

Teleinfo Media

Thailand Yellow Pages Earth

Collateral / Posters - Single

09475A

2009 Advertising Bronze Pencil

Saatchi & Saatchi New York / New York

Miller

Miller High Life Products

Collateral / Posters - Campaign

09022A

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Collateral / Promotion (Agencies creating work for individuals)

09250A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

09251A

2009 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

09252A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Crab in the pack

Collateral / P.O.P. and In-Store - Single

09195A

2009 Advertising Merit Award

David&Goliath / El Segundo

Universal Studios Hollywood

Green Lisa

Collateral / P.O.P. and In-Store - Single

09196A

2009 Advertising Merit Award

DDB / Auckland

SKY Television

Tadpoles

Collateral / P.O.P. and In-Store - Single

09197A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / P.O.P. and In-Store - Single

09198A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Bunny Waffle

Collateral / P.O.P. and In-Store - Single

09199A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

Chick Cone

Collateral / P.O.P. and In-Store - Single

09200A

2009 Advertising Merit Award

JWT San Juan / San Juan

Méndez & Co. / Heineken

Green is the new black

Collateral / P.O.P. and In-Store - Single

09201A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale : Fruit Peeler

Collateral / P.O.P. and In-Store - Single

09202A

2009 Advertising Merit Award

Naga DDB/Rapp / Petaling Jaya

Schwan-STABILO Marketing Sdn Bhd

Handwritten Newspaper

Collateral / P.O.P. and In-Store - Single

09203A

2009 Advertising Merit Award

Ogilvy & Mather / Bangalore

SAB Miller India

The Elusive Coasters

Collateral / P.O.P. and In-Store - Single

09204A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair

Collateral / P.O.P. and In-Store - Single

09205A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Psycho

Collateral / P.O.P. and In-Store - Single

09206A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley

Collateral / P.O.P. and In-Store - Single

09207A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Toilet

Collateral / P.O.P. and In-Store - Single

09208A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Park

Collateral / P.O.P. and In-Store - Single

09209A

2009 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY COMPUTER ENTERTAINMENT

Handcuffed

Collateral / P.O.P. and In-Store - Single

09210A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Collateral / P.O.P. and In-Store - Campaign

09211A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Collateral / P.O.P. and In-Store - Campaign

09212A

2009 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson Motorclothes

Motorclothes Campaign

Collateral / P.O.P. and In-Store - Campaign

09213A

2009 Advertising Merit Award

David&Goliath / El Segundo

Mammoth Mountain

White

Collateral / P.O.P. and In-Store - Campaign

09214A

2009 Advertising Merit Award

DDB / Auckland

The Warehouse

Lego

Collateral / P.O.P. and In-Store - Campaign

09215A

2009 Advertising Merit Award

Draftfcb Johannesburg / Johannesburg

Netflorist

Floral Biography"

Collateral / P.O.P. and In-Store - Campaign

09216A

2009 Advertising Merit Award

JWT / New York

Swedish Fish

A Friend You Can Eat

Collateral / P.O.P. and In-Store - Campaign

09217A

2009 Advertising Merit Award

JWT Shanghai / Shanghai

Cemal Cemil Bubble Gum Store

City / Alpines / Pelican

Collateral / P.O.P. and In-Store - Campaign

09218A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Jump Distributors (Thailand) Co., Ltd.

Reflex

Collateral / P.O.P. and In-Store - Campaign

09219A

2009 Advertising Merit Award

Leo Burnett / Sydney

McDonald's Australia

Nature Trays

Collateral / P.O.P. and In-Store - Campaign

09220A

2009 Advertising Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale

Collateral / P.O.P. and In-Store - Campaign

09221A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Nike Women's Apparel

Distances

Collateral / P.O.P. and In-Store - Campaign

09222A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble

Alley/Toilet/Park

Collateral / P.O.P. and In-Store - Campaign

09223A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Collateral / P.O.P. and In-Store - Campaign

09224A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Collateral / P.O.P. and In-Store - Campaign

09225A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

Wonderbra 3D

Collateral / P.O.P. and In-Store - Campaign

09226A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Collateral / P.O.P. and In-Store - Campaign

09227A

2009 Advertising Merit Award

22squared / Atlanta

Atlanta Brewing Company

Etc.

Collateral / Posters - Single

09228A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

HomePro Sale

Bag Poster

Collateral / Posters - Single

09229A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Tetris

Collateral / Posters - Single

09230A

2009 Advertising Merit Award

Grey Beijing / Beijing

Durty Nellies Irish Pub Beijing

Guinness - Chinese painting

Collateral / Posters - Single

09231A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Collateral / Posters - Single

09232A

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