The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word Agency: Ogilvy France / Paris Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
SPLIT OBJECTS Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
naeimSbru Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
VOLKSWAGEN CUSTOMIZED TRUCKS Agency: AlmapBBDO / São Paulo Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS Agency: AlmapBBDO / São Paulo Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes Agency: BBDO Singapore / Singapore Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering Agency: Crispin Porter + Bogusky / Boulder Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit Agency: Energy BBDO / Chicago Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces Agency: Euro RSCG Singapore Pte Ltd / Singapore Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign Agency: JWT / Dubai Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars Agency: JWT Advertising / Sydney Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview Agency: jwt mexico / df Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF Agency: Leo Burnett / Bangkok Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money Agency: Net#Work BBDO / Hyde Park Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Prolam Y&R / Santiago Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho Agency: Saatchi & Saatchi / Petaling Jaya Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age Agency: Saatchi & Saatchi Russia / Moscow Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Great photos Agency: DDB Brasil / Sao Paulo Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome Agency: Jung von Matt, Zurich / Zürich Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
OBJECTS OF POCKET - KAFKA Agency: AlmapBBDO / São Paulo Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8 Agency: AlmapBBDO / São Paulo Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack Agency: BBDO Bangkok Ltd. / Bangkok Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman Agency: Grey Beijing / Beijing Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt Agency: JWT CHILE / Santiago Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman Agency: Leo Burnett Colombiana S.A. / Bogota Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips Agency: Leo Burnett Italy / Milan Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded Agency: PT. Bates141 Indonesia / Jakarta Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
King Kong Agency: Y&R Propaganda / São Paulo Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09006A

2009 Advertising Silver Pencil

Ogilvy France / Paris

Mattel/ Scrabble

The beautiful word

Consumer Magazine / Color: Full Page or Spread - Campaign

09007A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

SPLIT OBJECTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09008A

2009 Advertising Bronze Pencil

JWT CHILE / Santiago

MATTEL CHILE

naeimSbru

Consumer Magazine / Color: Full Page or Spread - Single

09004A

2009 Advertising Bronze Pencil

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

Fish

Consumer Magazine / Color: Full Page or Spread - Single

09005A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

VOLKSWAGEN

VOLKSWAGEN CUSTOMIZED TRUCKS

Consumer Magazine / Color: Full Page or Spread - Campaign

09131A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET

Consumer Magazine / Color: Full Page or Spread - Campaign

09132A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

IMAGINATION - DOTS

Consumer Magazine / Color: Full Page or Spread - Campaign

09133A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

In the pack

Consumer Magazine / Color: Full Page or Spread - Campaign

09134A

2009 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mercedes-Benz Netherlands

Read the street

Consumer Magazine / Color: Full Page or Spread - Campaign

09135A

2009 Advertising Merit Award

BBDO Singapore / Singapore

FedEx

FedEx Boxes

Consumer Magazine / Color: Full Page or Spread - Campaign

09136A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Magazine / Color: Full Page or Spread - Campaign

09137A

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Giro

Gironeering

Consumer Magazine / Color: Full Page or Spread - Campaign

09138A

2009 Advertising Merit Award

Energy BBDO / Chicago

Jim Beam

America's Native Spirit

Consumer Magazine / Color: Full Page or Spread - Campaign

09139A

2009 Advertising Merit Award

Euro RSCG Singapore Pte Ltd / Singapore

Nikon

Faces

Consumer Magazine / Color: Full Page or Spread - Campaign

09140A

2009 Advertising Merit Award

JWT / Dubai

Nicola Finetti

Nicola Finetti fashion campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

09141A

2009 Advertising Merit Award

JWT Advertising / Sydney

Olympus

Olympus Binoculars

Consumer Magazine / Color: Full Page or Spread - Campaign

09142A

2009 Advertising Merit Award

jwt mexico / df

Ford Expedition

Rearview

Consumer Magazine / Color: Full Page or Spread - Campaign

09143A

2009 Advertising Merit Award

kempertrautmann gmbh / Hamburg

MTV Networks/Comedy Central

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

09144A

2009 Advertising Merit Award

Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich

Finger Magazine

Finger Statistics

Consumer Magazine / Color: Full Page or Spread - Campaign

09145A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Italasia (Thailand) Co., Ltd.

WMF

Consumer Magazine / Color: Full Page or Spread - Campaign

09146A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Night/Day

Consumer Magazine / Color: Full Page or Spread - Campaign

09147A

2009 Advertising Merit Award

Net#Work BBDO / Hyde Park

Mercedes Benz

Spend Your Money

Consumer Magazine / Color: Full Page or Spread - Campaign

09148A

2009 Advertising Merit Award

Prolam Y&R / Santiago

Land Rover

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

09149A

2009 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Silverfish Books

Affair/Candlestick/Liberty/Psycho

Consumer Magazine / Color: Full Page or Spread - Campaign

09150A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Magazine / Color: Full Page or Spread - Campaign

09151A

2009 Advertising Merit Award

Saatchi & Saatchi Russia / Moscow

Procter & Gamble

Correct Your Age

Consumer Magazine / Color: Full Page or Spread - Campaign

09152A

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Latin Stock (image bank)

Great photos

Consumer Magazine / Black and White: Full Page or Spread - Campaign

09114A

2009 Advertising Merit Award

Jung von Matt, Zurich / Zürich

Mercedes-Benz Switzerland

Palindrome

Consumer Magazine / Black and White: Full Page or Spread - Campaign

09115A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

CIA. DAS LETRAS

OBJECTS OF POCKET - KAFKA

Consumer Magazine / Color: Full Page or Spread - Single

09116A

2009 Advertising Merit Award

AlmapBBDO / São Paulo

AUDI

AUDI R8

Consumer Magazine / Color: Full Page or Spread - Single

09117A

2009 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Tesco Lotus

Fish in the pack

Consumer Magazine / Color: Full Page or Spread - Single

09118A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Consumer Magazine / Color: Full Page or Spread - Single

09119A

2009 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ smart

HOMAGE

Consumer Magazine / Color: Full Page or Spread - Single

09120A

2009 Advertising Merit Award

Grey Beijing / Beijing

GSK

Panadol - Milkman

Consumer Magazine / Color: Full Page or Spread - Single

09121A

2009 Advertising Merit Award

JWT CHILE / Santiago

MATTEL CHILE

iuraGt

Consumer Magazine / Color: Full Page or Spread - Single

09122A

2009 Advertising Merit Award

Leo Burnett Colombiana S.A. / Bogota

DirecTV

Batman

Consumer Magazine / Color: Full Page or Spread - Single

09123A

2009 Advertising Merit Award

Leo Burnett Italy / Milan

Procter & Gamble

Hair Lips

Consumer Magazine / Color: Full Page or Spread - Single

09124A

2009 Advertising Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Clock

Consumer Magazine / Color: Full Page or Spread - Single

09125A

2009 Advertising Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Slide

Consumer Magazine / Color: Full Page or Spread - Single

09126A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Consumer Magazine / Color: Full Page or Spread - Single

09127A

2009 Advertising Merit Award

PT. Bates141 Indonesia / Jakarta

PT. Digital Asia Utama

Photoshop Sweded

Consumer Magazine / Color: Full Page or Spread - Single

09128A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Exploding Note

Consumer Magazine / Color: Full Page or Spread - Single

09129A

2009 Advertising Merit Award

Y&R Propaganda / São Paulo

Tam Airlines

King Kong

Consumer Magazine / Color: Full Page or Spread - Single

09130A

Follow Us