The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Two Worlds Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Bushman & Eskimo Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
The Insight Story Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn Agency: Loducca Publicidade / São Paulo Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker Agency: Ogilvy & Mather, Thailand / Bangkok Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff Agency: Publicis Conseil / PARIS Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake? Agency: The Jupiter Drawing Room / Johannesburg Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Newspaper Burrito Agency: Cossette / Toronto Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table Agency: Euro RSCG Worldwide / New York Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot Agency: Ogilvy & Mather Singapore / Singapore Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index Agency: PUBLICIS NY / NY Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown' Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street' Agency: Saatchi & Saatchi Singapore / Singapore Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single

2009 Advertising Gold Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Two Worlds

Consumer Newspaper / Full Page or Spread - Campaign

09003A

2009 Advertising Bronze Pencil

BBDO/Proximity Malaysia / Kuala Lumpur

Chrysler Korea

Bushman & Eskimo

Consumer Newspaper / Full Page or Spread - Single

09001A

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

The Insight Story

Consumer Newspaper / Full Page or Spread - Campaign

09098A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Newspaper / Full Page or Spread - Campaign

09099A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Survival

Consumer Newspaper / Full Page or Spread - Campaign

09100A

2009 Advertising Merit Award

Loducca Publicidade / São Paulo

MTV

Old Porn

Consumer Newspaper / Full Page or Spread - Campaign

09101A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Consumer Newspaper / Full Page or Spread - Campaign

09102A

2009 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

NAM NGAI HONG Plastic Houseware Manufacturer

Doretos / Orio / Locker

Consumer Newspaper / Full Page or Spread - Campaign

09103A

2009 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

Hard Stuff

Consumer Newspaper / Full Page or Spread - Campaign

09104A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Toys

Consumer Newspaper / Full Page or Spread - Campaign

09105A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Newspaper / Full Page or Spread - Campaign

09106A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Consumer Newspaper / Full Page or Spread - Campaign

09107A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Consumer Newspaper / Full Page or Spread - Campaign

09108A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Augsburger Allgemeine Zeitung

Global news is first local news

Consumer Newspaper / Full Page or Spread - Campaign

09109A

2009 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

CNA

Tippex - Made a Mistake?

Consumer Newspaper / Full Page or Spread - Campaign

09110A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Vultures

Consumer Newspaper / Full Page or Spread - Campaign

09111A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Mannequins

Consumer Newspaper / Full Page or Spread - Campaign

09112A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Consumer Newspaper / Full Page or Spread - Campaign

09113A

2009 Advertising Merit Award

Cossette / Toronto

McDonald's

Newspaper Burrito

Consumer Newspaper / Full Page or Spread - Single

09084A

2009 Advertising Merit Award

Euro RSCG Worldwide / New York

Reckitt Benckiser/Old English

Table

Consumer Newspaper / Full Page or Spread - Single

09085A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Condominium

Consumer Newspaper / Full Page or Spread - Single

09086A

2009 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Kitchen

Consumer Newspaper / Full Page or Spread - Single

09087A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

GSK

Menstrual Robot

Consumer Newspaper / Full Page or Spread - Single

09088A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Singapore

Brain

Consumer Newspaper / Full Page or Spread - Single

09089A

2009 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen Golf

R32 Ball

Consumer Newspaper / Full Page or Spread - Single

09090A

2009 Advertising Merit Award

PUBLICIS NY / NY

P&G / Pepto-Bismol

Stock Index

Consumer Newspaper / Full Page or Spread - Single

09091A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Show Friends

Consumer Newspaper / Full Page or Spread - Single

09092A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.White'

Consumer Newspaper / Full Page or Spread - Single

09093A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Blue'

Consumer Newspaper / Full Page or Spread - Single

09094A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

'Mr.Brown'

Consumer Newspaper / Full Page or Spread - Single

09095A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

E.U.T Marketing

'Street'

Consumer Newspaper / Full Page or Spread - Single

09096A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Alexander McQueen & Gromit in Paul Smith

Consumer Newspaper / Full Page or Spread - Single

09097A

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